DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 1

The Webtrends Facebook Page Space provides deep insights into Facebook engagement, with Page posts and comments information refreshed multiple times a day.

Webtrends Facebook App Space makes available the most comprehensive tracking and detailed metrics within opt-in custom Facebook applications. Capture a broad range of app-related interactions, and determine how many visitors click through to your custom apps and complete other conversion-related activities.

Facebook Page and App Spaces

3

1

2

Facebook Page Key Metrics • New Fans • Page Likes • Friends of Fans • People Talking About This • Total Reach • Engagement

Facebook App Key Metrics • Active Users • Likes • Comments • Views • Authorizations

Trend Line per Key Metric • Compare 2 time periods • Overlay page posts by owner • Story view provides explanation

of key trends

Dashboard Widgets • Countries • Demographics • Post Impressions

Posts by Admin Report • Posts ranked by engagement

• Reach

• People Talking About This

• Likes, Comments, Shares

• Search content of posts

• Filter by Post Type

• Review all comments for post

4

5

1 2

3

4

5

DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 2

Fans • • • • • • Fans: Gender + Ages • • • Fans: Like Sources • • Geo: Cities • •Geo: Countries • • •Geo: Locales • • •

PEOPLE

Fans

(Life

time)

Frie

nds

of F

ans

New

Fan

sN

ew F

ans:

Uni

que

Per

Day

Unl

ikes

Unl

ikes

: Uni

que

Per

Day

Peo

ple

Talk

ing

Abo

ut T

his

Che

ckin

gsLi

kes

Like

s: U

niqu

e P

er D

ayIm

pres

sion

s: U

niqu

e P

er D

ay

Negative Feedback • •Page Consumptions • • Page Impressions • • Page Impressions: Frequency • • Page Impressions: Story Types • •Page Post Impressions • •Page Post Impressions:Frequency •Page Stories • •Page Views • • • • •Place Checkins • • • •Referrers: External •Tab Views •

CONTENT

Con

sum

ptio

nsC

onsu

mpt

ions

: U

niqu

e pe

r Day

Vie

ws

Vie

ws:

Uni

que

per D

ayS

torie

sP

eopl

e Ta

lkin

g A

bout

This

Impr

essi

ons

Impr

essi

ons:

Uni

que

Per

Day

Impr

essi

ons:

Vira

lC

heck

ins

Che

ckin

s: U

niqu

e pe

r Day

Mob

ile C

heck

ins

Mob

ile C

heck

ins:

U

niqu

e pe

r Day

Feed

back

Feed

back

: Uni

que

per D

ayV

iew

s: L

ogin

Vie

ws:

Log

in U

niqu

e P

er D

ayV

iew

s: L

ogou

t

KEY

METRICS

Pag

e Li

kes

New

Fan

sFr

iend

s of

Fan

sP

eopl

e Ta

lkin

g A

bout

Thi

sTo

tal R

each

Eng

agem

ent

• • • • • •

Facebook Page Space Reports

Dat

e C

reat

edR

each

Peo

ple

Talk

ing

Abo

ut T

his

LIke

sC

omm

ents

Sha

res

Impe

ssio

nsS

torie

sV

iralit

yC

onsu

mpt

ions

Con

sum

ptio

ns: U

niqu

e P

er D

ayE

ngag

ed U

sers

Pai

d Im

pres

sion

sP

aid

Impr

essi

ons:

Uni

que

Per

Day

Impr

essi

ons

by F

ans

Impr

essi

ons

by F

ans:

Uni

que

Per

Day

Pai

d Im

pres

sion

s by

Fan

sP

aid

Impr

essi

ons

by F

ans:

Uni

que

Per

Day

Org

anic

Impr

essi

ons

Org

anic

Impr

essi

ons:

Uni

que

Per

Day

Vira

l Im

pres

sion

sV

iral I

mpr

essi

ons:

Uni

que

Per

Day

Neg

ativ

e Fe

edba

ckN

egat

ive

Feed

back

: Uni

que

Per

Day

Posts by Admins • • • • • • • • • • • • • • • • • • • • • • • •

DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 3

Geo: Cities * • •Geo: Countries * • • Geo: Locales * • • Users * • • Users: Ages * • • Users: Genders * • • Users: Genders + Ages * • •

Fan Page Status • • • •

Geo: DMAs • • • • • • •Geo: Drilldown • • • • • • •Geo: GMT Offsets • • • • • • •Onsite: Regions • • • • • • •Organizations • • • • • • •Sessions: Frequency •Time: Daily Activity • • •Time: Hourly Activity • • •

Users: Infl uence Potential • • • • • • •Users: New + Returning • • • • • • •

PEOPLE

Act

ive

Use

rs

Aut

horiz

ed U

sers

Ses

sion

sS

cree

n V

iew

sS

cree

n V

iew

s pe

r Ses

sion

Avg

Ses

sion

Dur

atio

nB

ounc

e R

ate

Use

rsLi

kes

Sin

gle

Scr

een

Vie

w S

essi

ons

Ent

ry S

cree

n S

essi

ons

Canvas Views * • • • • •Canvas Views: External Referrers * • Canvas Views: Internal Referrers * • Feed Forms* • • • • •

TOS* • •

Categories • • • • • • •Categories: Drilldown • • • • • • •Screens • • • • • • •

CONTENT

Vie

ws

Uni

que

Vie

ws

Vie

ws

(logi

n)U

niqu

e V

iew

s (lo

gin)

Vie

ws

(logo

ut)

Ses

sion

sS

cree

n V

iew

sS

cree

n V

iew

s pe

r Ses

sion

Avg

Ses

sion

Dur

atio

nB

ounc

e R

ate

Sin

gle

Scr

een

Vie

w S

essi

ons

Ent

ry S

cree

n S

essi

ons

API: Calls* • •API: Errors* • • API: Top Errors* • • Browsers • • • •Browsers: Resolutions • • • •Custom Tracking* • • • • •Mobile: Browsers • • • •Mobile: Devices • • • • Mobile: Devices + Browsers OS • • • •Permissions: Grants* • •Permissions: Views* • •

TECHNOLOGY

AP

I Cal

lsU

niqu

e A

PI C

alls

AP

I Err

ors

Uni

que

AP

I Err

ors

Vie

ws

Vie

ws

Uni

que

Ses

sion

sS

cree

n V

iew

sS

cree

n V

iew

s pe

r Ses

sion

Avg

Ses

sion

Dur

atio

n

Blocks * • • • •Bookmarks* • • • • Bookmarks: Sources * • • Comments * • •Authorizations (installs)* • • • •Likes* • • • •Photos* • • Shares* • • Statue Updates* • •Stream Stories* • •

EVENTS

Add

sU

niqu

e A

dds

Rem

ove

Uni

que

Rem

oves

Ses

sion

sS

cree

n V

iew

sS

cree

n V

iew

s pe

r Ses

sion

KEY

METRICS

Act

ive

Use

rsLi

kes

Com

men

tsV

iew

sA

utho

rizat

ions

FB App Space Engagement Widget/ Key Metrics * • • • • •

Facebook App Space Reports

* BLUE = from Facebook API

DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 4

The Webtrends Twitter Space provides rapid insight into the most engaging tweets through historical and trending reports.

Twitter Space

4

2

3

1

Key Metrics • Tweets • Followers • New Followers • Retweeted • Replied To • Mentioned • Following

1

Widgets • Top Tweets • Tweet Time

2

Annotation View & Tweets Overlay

3

Tweets Report

• View full tweet and reply messages

• Hourly update of tweets • Retweets count • Table data available from

REST API • Ability to Search content

of tweets • Creatve date • Replies count

4

Time of Tweets

Data available viaREST API

5

5

45k 150 2k

DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 5

The Webtrends YouTube Space enables digital marketers to measure the engagement and success of YouTube videos embedded on their own sites, as well as videos hosted on YouTube’s own domain. Through the combination of YouTube API data plus insights collected via the Webtrends Asynchronous JavaScript tag, it is now possible to measure impression events, action events, and progress events. And display this information in a single, consolidated view.

YouTube Space

Key Metrics • Views * • Favorites* • Comments * • Onsite Plays • Onsite Completes • Onsite Impressions

Widgets • Traffic Sources * • Playback Locations* • Top Videos* • Onsite Countries

Annotation View & Videos Overlay

Data available via REST API

1

2

Real-time Social metrics for video

Engagement Metrics

Play Locations

Countries

3

* Sourced from YouTube API

6

5

4

1

2

3

4

5

6

77

DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 6

YouTube Space Reports

* Red= from YouTube API

YouTube Profile Metrics • • • • Webtrends Profile Metrics • • •

View

sU

niqu

e Vi

ewer

s Pe

r Day

Subs

crib

ers

Favo

rites

Ons

ite P

lays

Ons

ite F

ull P

lays

Ons

ite Im

pres

sion

s

Key Metrics

Onsite: Campaign IDs • • • • •

Sess

ions

Impr

essi

ons

Play

s

Play

s pe

r Ses

sion

Clic

kthr

ough

sCampaign Reports

Onsite: Videos + Cities • • • • • • • • •Onsite: Videos + Countries • • • • • • • • •Onsite: Videos + Types • • • • • • • • •Videos + Regions • • • • •Videos + Playback Locations •Videos + Traffic Sources •

Sess

ions

Im

pres

sion

s Pl

ays

Play

s pe

r Ses

sion

Av

g Vi

ew T

ime

(Sec

) 25

% P

lays

50

% P

lays

75

% P

lays

10

0% P

lays

Vi

ews

Uni

que

View

ers

Per D

ayFa

vorit

esC

omm

ents

Content

Onsite: Video Events • • • • • Engagement • • • •

Play

s

Paus

e

Resu

mes

Seek

s

Ends

View

s

Uni

que

View

ers

Per D

ay

Favo

rites

Com

men

ts

Events

Onsite: Area Codes • • • • Onsite: Cities • • • • Onsite: Countries • • • •Onsite: DMAs • • • •Onsite: Domains • • • •Onsite: Geo Drilldown • • • •Onsite: GMT Offsets • • • •Onsite: Hourly Browsing Activity • • • •Onsite: Key Metrics • • • • • • • • • Onsite: Languages • • • •Onsite: Regions • • • •Onsite Sessions: Frequency •Onsite Viewers: New + Returning • • • •Regions • • • •Regions + Videos • • • •

Sess

ions

Impr

essi

ons

Play

s

Play

s Pe

r Ses

sion

View

ers

Activ

e S

essi

on

Daily

Vie

wer

s

Wee

kly

View

ers

Mon

tly V

iew

ers

Qua

rterly

Vie

wer

s

Year

ly V

iew

ers

View

s

Uni

que

View

res

Per D

ay

Favo

rites

Com

men

ts

People

Onsite: Browser Versions • • • • Onsite: Colors • • • • Onsite: Flash • • • • Onsite: Mobile Browsers • • • • Onsite: Mobile Devices + Browsers • • • • Onsite: Network Types • • • • Onsite: OS + Browsers • • • • Onsite: Resolutions • • • • Onsite: Video Quality • • • • • • Playback Locations • Playback Locations + Videos •

Sess

ions

Im

pres

sion

s Pl

ays

Play

s pe

r Ses

sion

Av

g Vi

ew T

ime

(Sec

)

Qua

lity

Cha

nges

View

s

Technology

Onsite: Referring Domains • • • • Onsite: Referring Pages • • • • • Onsite: Videos + Search Engines • • • • • Onsite: Videos + Search Keywords • • • • •

Onsite: Videos + Search Phrases • • • • • Onsite: Videos + Traffic Sources • • • • • Traffic Sources • Traffic Sources + Videos •

Sess

ions

Im

pres

sion

s Pl

ays

Play

s pe

r Ses

sion

Av

g Vi

ew T

ime

(Sec

)

View

s

Traffic

DATA SHEET / SOCIAL ANALYTICS © 2012 Webtrends, Inc. 7

The HootSuite-Webtrends integration provides the performance data organizations need to properly evaluate ROI on all social activities. The auto-generated reports can be entirely customized to show connections between social media messages, website conversions and statistics to provide the level of measurement consistent with SEO, SEM, and display markets for accurate comparison across channels. The result is an accurate and detailed breakdown of the impact social has on organizational and departmental objectives.

HootSuite Enterprise clients with Webtrends Analytics On-Demand can now close the loop on social and answer questions such as:

HootSuite-Webtrends Integration

Messages • Which message types result in the

highest number of conversions? • What are the best practices for

increasing specific on-site actions? • Which words drive the most

conversions?

1

Social Account Username • Which Twitter handle is the source

of the most valuable traffic? • Is there a business case to invest

more resources in organic online engagement?

• Should more or less social accounts be managed?

2

Social Networks • Which platform is providing the

greatest return on the brand page: Facebook, Google+, LinkedIn, Twitter? Where is engagement weak, and where is it strong?

3

Time of Day • Which time of day is most effective

to drive high-quality traffic to the website?

• When is the target audience on social and looking to buy?

4

3

4

2

1

Campaign ID by Social Network Type Campaign ID Message by Send Day of Week Message by Social Network TypeMessage by Username MessageSend DateSend Day of WeekSend HourSocial Network TypeUsername by Campaign IDUsername

REPORTS

Vis

itsV

isit

Pag

e V

iew

sC

lickt

hrou

ghs

Avg

. Vis

it D

urat

ion

Bou

nce

Rat

eE

ntry

Pag

e V

isits

Sin

gle

Pag

e V

isits

• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •• • • • • • •