Engage 2013 - Webtrends Streams - Technical

Webtrends Streams – Technical Track Vijay Ilavarasan & Brad Gross

Program Management, Webtrends

Agenda

•  Streams Overview •  Tagging & Implementation •  Enrichment •  Stream Types •  Visualizations •  Streams API •  FAQ

Innovative, Disruptive and Revolutionary stand alone solution to drive customer results

Actionable to the ecosystem

As-it-happens

Visitor-level intelligence

#WTStreams

Overview

Customer Use Cases

A new way to view your business and interact with customers »  Engagement »  Hygiene + Monitoring »  Action on Analytics »  Ad Networks + Promotions »  Content Targeting

Visitor Takes Action on Website

Visualize your business as-it-happens

1. Streaming Data Collection

2. Enrich with Geo, Browser, Device

3. Push via Streaming API

1 2 3

Fuel Your Marketing Ecosystem

Campaigns

Targeting

Remarketing

Web

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Streams - Overview

SCS Alternate : Log Re-‐player

(6 min delay)

scs.webtrends

statse.webtrends

[SCS] Streaming Collec1on Servers

Tag Server

Streaming API [SAPI]

Analy1cs [A9/A10]

Enrichment & Analysis

Custom Visuals

WT Visuals

10.2 tag

TAGGING & IMPLEMENTATION Streams – Technical Track

Implementation Styles

•  Analytics + Streams : Log replayer •  Analytics + Streams : SCS tag upgrade •  Analytics + Streams : Replayer àSCS •  Streams Only : SCS

SCS Alternate : Log Re-‐player

(6 min delay)

statse.webtrends

Tag Server


Analy1cs [A9/A10]


Custom Visuals

WT Visuals

Older tag

Analytics + Streams: Log Replayer

scs.webtrends

statse.webtrends


Tag Server


Analy1cs [A9/A10]


Custom Visuals

WT Visuals

Under 3 seconds

10.2 tag

Analytics + Streams : SCS tag

Temp provision: Log Re-‐player

(6 min delay)

scs.webtrends

statse.webtrends


Tag Server


Analy1cs [A9/A10]


Custom Visuals

WT Visuals

Under 3 seconds

10.2 tag

Analytics + Streams : Replayer à SCS

scs.webtrends




Custom Visuals

WT Visuals

Under 3 seconds

10.2 tag

Streams Only : SCS

ENRICHMENT Streams – Technical Track

Enrichment

•  Geo (City, Region, Country…)

•  Device (Tablet, Mobile phone …)

•  Browser & OS (Chrome, Safari …)

•  Traffic Source (Social, Campaigns..)

•  Search (Source, Phrases..)

STREAM TYPES Streams – Technical Track

Stream Types •  Content

•  Traffic Source

•  Campaigns

•  Scenarios

•  Ad Events

•  Hygiene

•  Click Activity

•  Mobile Apps

VISUALIZATIONS Streams – Technical Track

Devices Viz (Egg Toss) Focus: Devices & Top Pages Stream Type: Content

Traffic Source Viz (Seismograph) Focus: Traffic Sources & Content Group Stream Type: Traffic Source (+ Content)

Campaign Viz Focus: Campaign Landing Page and Sources Stream Type: Campaign (+ Traffic Source)

Map Viz Focus: Global Shopping Scenarios Stream Type: Scenario

STREAMS API Streams – Technical Track

Developing a new App

Register an App • Admin Settings • Enter App name and

Domain • Get the secret

Get Access Token

• This requires providing credentials (signed request) in exchange for a Token.

• This needs to run on a Server at the customer site

Build & Run Viz

• This can be a simple JavaScript App or more advanced

SAPI Query Structure •  Example: Opening a stream

{ "access_token": "<TOKEN>", "command": "stream", "stream_type": "return_all", "query": "select *", "api_version":"2.0","schema_version":2.0"} }

•  Example: Filtering a stream { "command": "filter", "query": "select cs-host", "api_vesion":"2.0", "schema_version":2.0" }

SAPI query statements •  A good query selects only the necessary data to be streamed and kept in

memory for processing. •  select: Specifies the part of the stream to return (for example, content

group (wt.cg_n) and sub-content group (wt.cg_s). •  where: Specifies how to filter the stream (for example, include only events

from the UK with a certain campaign ID).

•  and/or logical operators can be used in where clause

•  select data.wt.cg_n, data.wt.cg_s where ext.geo.country=united+kingdom and data.wt.mc_id=456

= is equal to like is like (use with * wildcard)

!= is not equal to nlike is not like (use with * wildcard)

FAQ Streams – Technical Track

Supported Browsers

•  WSS (Web Secure Socket) •  Chrome on all OS •  Safari 6 on Mac

•  WS (Web Socket) •  Chrome on all OS •  Safari 5 on Windows and Mac

•  Non (yet) Supported: •  Internet Explorer •  Firefox

Supported Tags

•  V8 and above NOTE: need V10 or above for Click Activity (Heat Map parameters)

Streams: Top 5 Take-Aways

•  Revolutionary Stand Alone solution •  Rich Visitor level data that is Actionable •  Zero install start for existing clients •  Engaging customizable Visualizations •  Very powerful API

Sessions You Must See

•  Thursday 9am – 1pm: Streams Workshop – Hands-on training

•  Streams Booth @ Solutions Pavilion

Thank You

Vijay Ilavarasan, Program Manager Brad Gross, Program Manager

Webtrends

blogs.webtrends.com

[email protected]

Engage 2013 - Webtrends Streams - Technical

Technology

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