CAMPAIGN OPTIMIZATION

EMAIL REMARKETINGWebtrends Email Remarketing reinvents personalization and relevancy by leveraging the rich in-the-moment data of Webtrends Streams.

SOLUTION BRIEF

2013 © 2013 WEBTRENDS, INC. WWW.WEBTRENDS.COM

EMAIL REMARKETINGWebtrends Email Remarketing reinvents personalization and relevancy by leveraging the rich in-the-moment data of Webtrends Streams.

Online commerce is exploding across all industries. In the

U.S. retail sector, Forrester predicts sales will reach $370

billion by 2017. Ecommerce sales in western Europe’s

growth is expected to be even faster — increasing from

€112 billion in 2012 to €191 billion by 2017.

TRANSFORM ONLINE CONVERSION – KEEP YOUR CUSTOMERS ENGAGEDNinety-eight percent of your website visitors do not complete your desired action. With Webtrends Email Remarketing you can change that1,2. Most email remarketing solutions use historical data and operate on a 24-hour plus delay. Now, you can respond in the moment using visitor-level data to drive relevant, personalized messages.

Don’t wait or hope your visitors return to your site and convert — take action. Abandonment costs retailers $18 billion a year or 71% of their potential ecommerce conversion3.

AN INCREASINGLY COMPLEX CONSUMER JOURNEYDigital marketers are tasked with keeping their customers engaged through an increasingly complex journey across multiple touch points. They are always striving for the ‘ah ha’ moment, when the customer gets the right message, at the right time in the right place — and they convert.

Even so, marketers still struggle with a massive percentage of missed opportunities — the customers who visit their website and leave without converting.

According to Forrester Research and MarketingSherpa, up to 98% of website visitors don’t complete the desired action.1,2

According to the Direct Marketing Association, email remains the highest performing channel, returning $40.56 for every $1 invested.

WEBTRENDS® SOLUTION BRIEF. © 2013 Webtrends, Inc. 1

RE-ENGAGE SITE VISITORS AND DRIVE ONLINE CONVERSIONRe-engaging visitors starts with understanding online behaviors and using this data to drive personalized engagement. With Email Remarketing, marketers have instant access to in-session and full-session customer-level data in their email system — making it easy to immediately take action.

• Deliver content that is relevant at the optimum time for customer conversion

• Stop waiting for visitors to return to your site, take action

• No 24-gap before making an offer or sending a reminder

ACTION CENTERtake action on insight!

LINK BETWEEN RICH DATA AND TAKE-ACTION MESSAGING

Webtrends Streams™ gives brands the power to market in the moment, gathering rich data instantly on each individual visitor as they are engaged with your social, mobile or online property. You get a full view of a customer session while it’s in progress, and the data informs the entire marketing ecosystem.

Webtrends Action Center links Streams data to Email Service Providers, allowing brands to connect with customers as activity occurs, in-session or immediately upon abandonment.

Marketers now have the power to immediately deliver a personalized message across email, SMS or other channels offered by Email Service Providers to re-engage visitors and drive conversion.

INDUSTRIES THAT BENEFIT FROM WEBTRENDS ACTION CENTER

Retail eCommerce Financial ServicesOnline Consumer Services (Groupon, Fandango, Gilt Group, etc.)EntertainmentTravel/Hospitality

Media

WEBTRENDS® SOLUTION BRIEF. © 2013 Webtrends, Inc. 2

ABOUT WEBTRENDS INC.Inspiration drives us. Digital intelligence guides us. Innovation remains our goal as we help brands re-imagine digital marketing.

Webtrends dramatically improves digital marketing results for many of the world’s most admired and innovative companies. Our solutions have set a gold standard for innovation, performance and value since we helped establish the web analytics industry in 1993.

Our diverse portfolio includes customer intelligence and behavioral segmentation, targeting + scoring, optimization + testing, mobile and social apps creation and Facebook Page management, professional consulting services, real-time web analytics, unified digital analytics across mobile, social and web and general digital marketing wizardry.

Webtrends STREAMS® SOLUTION BRIEF. © 2013 Webtrends, Inc.

CALL OR EMAIL US WITH YOUR QUESTIONSNorth America1.888.932.8736sales@Webtrends.com

Europe, Middle East, Africa+44 (0) 1784 415 700emea@Webtrends.comAustralia, Asia+61 (0) 3 9935 2939australasia@Webtrends.com

For offices worldwide, visit: www.Webtrends.com

CONTACT

FOR MORE INFORMATION ON EMAIL REMARKETING

Visit: www.webtrends.com/emailremarketing

REFERENCES

[1.] Five Retail eCommerce Trends To Watch. Sucharita Mulpuru, VP-principal analyst, Forrester Research.

[2.] MarketingSherpa Website Optimization Benchmark Survey, 2012.

[3.] Inside Social Commerce, New studies show e-tailers lost 18 billion last year from abandoned shopping cart, Jan 2013.

2013 WEBTRENDS® SOLUTION BRIEF. © 2013 Webtrends, Inc.