I  can  count  on  one  hand  the  number  of  0mes  I  have  seen  a  

solu0on  that’s  truly  revolu*onary,  truly  disrup0ve.      

This  is  one  of  those  *mes.      

“  

”  Eric  Peterson,  Founder  -­‐  Web  Analy0cs  Demys0fied  

A PARADIGM SHIFT §  From reporting on

historical events to real-time intelligence

§  From data aggregation and sampling to visitor-level details

§  From reading reports to fueling action systems

§  From rear-view analysis to in-the-moment action

Web/Business Analysts

Machine-to-machine

Historical Reporting &

Analysis

Streaming of

visitor behaviors

as- it-happens

Real-time Insights & Data

Viz

Marketing & Business

Management

Con

sum

er

Digital Intelligence

VISION Improve customer engagement and conversions by supplying rich digital intelligence that is: Customer Centric §  Visitor-level intelligence about in-

session activities and past behaviors, enriched with external information

Right Time §  Deliver intelligence within seconds

to improve offers and content while they are STILL on your site

Actionable §  Fuel action systems through

machine-to-machine delivery of visitor intelligence using push API

Customer Centric

Actionable

Right Time

A NEW ERA FOR DIGITAL MARKETING

Real-Time

Customer Centric

Actionable

Historical Analytics

Real-Time Analytics

Use Cases Dashboards, Campaigns, Multi-touch attribution,

Data mining. All in the past hours to days old.

High level Trending, Campaigns, Summary-Level Analysis hours to

minutes old.

Visitor Engagement, Ad Targeting, Social Interaction, Trends, Referrals, Open API’s to drive as it happens action.

As-it-happens

Machine-to-machine

Visitor–level detail +

+

+

JUST THE BEGINNING

Session & Aggregate Streams Streaming & replay of full visitor sessions

Targeting & Optimization Solutions Precision targeting and remarketing solutions

Fueling Marketing & Business Processes Extending Streams into business processes within your organization

Webtrends Streams Events Enriched event data as-it-happens pushed through streaming API

1

2

34  

1. WEBTRENDS STREAMS EVENTS

The result is a new way to look at your business and drive marketing actions around key business events.

Identify and visualize key online business events as they occur and trigger marketing systems to take action.

2. WEBTRENDS STREAMS SESSIONS

The result is improved offer relevance and higher precision product recommendations

Complete visitor sessions and actions that led to the business event will provide a deeper understanding of a customer behaviors online.

3. TARGETING & OPTIMIZATION SOLUTIONS

The result is improved content targeting, higher conversion rates and optimized ROI.

Packaged solutions for in-the-moment online testing, targeting and remarketing: §  Webtrends Optimize combined

with Streams will enable high precision content targeting based upon rich in-session and historical visitor intelligence

§  Packaged solutions with major email marketing vendors will dramatically reduce remarketing time delays

4. FUELING MARKETING & BUSINESS PROCESSES

Seamlessly stream as-it-happens customer intelligence into all marketing & business applications to optimize your customer relationships: §  Site Hygiene and Monitoring §  Fraud Detection §  CRM & Call Center Integration §  Marketing Automation §  Product recommendations &

promotions §  Display advertising §  Ad serving demand side

platforms

RE-IMAGINE DIGITAL MARKETING

“  

David  N  Williams  Head  of  Customer  Intelligence  |    ASOS    

Webtrends  Streams  has  helped  us  bring  our  data  to  life  in  a  way  not  previously  possible.  Through  engaging  visualiza0ons  our  staff  are  now  able  to  appreciate  the  global  scale  of  our  business  in  real  0me  and  we’re  excited  about  the  customer  facing  opportuni0es  this  unlocks.  ”  

Streams at Engage Tuesday 4:30 PM Real-Time Analytics and Biz Transformation Panel Wednesday

10:10 Implementing Webtrends Streams Streams Kiosk – ALL DAY – Tuesday through Wednesday Technical teams to answer customer questions

Top 5 Take-Aways •  Re-Imagine Digital Marketing •  Individual Visitor Information, Behavior

and Events - As it Happens •  Push API to Fuel Key Action Systems •  Drive Engagement and Relevance •  Respond in Social Time

Rate Session, Speakers &

Panelists