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Webtrends® Data Sheet © 2015 Webtrends, Inc.

DataSheet

Mobile Measurement with Webtrends AnalyticsMobile Website Spaces

Webtrends offers real-time campaign reporting, easily accessible with intuitive dashboards and data visualizations.

Reporting can be customized with unlimited correlations of data, including independent or combined behavioral data from mobile-optimized websites and mobile apps. Marketers can also view a cross channel summary of consumer digital behavior on apps, social, SMS, QR codes and more.

Mobile Website Space: Key Metrics

1. Real-Time Social Metrics

2. Heatmaps

3. Visits

4. Next Pages

5. Traffic Sources

6. Countries

2 Webtrends® Data Sheet © 2015 Webtrends, Inc.

Webtrends Analytics Mobile Website: Space Reports

Campaign Conversion Page Identification • •

Campaign IDs • • • •Campaign Landing Page Identification • •

VISIT

S

PAGE V

IEW

S

AVG V

ISIT

DURATIO

N

CLICKTHRO

UGHS

Campaign Reports

• • • • • • •

PAGE V

IEW

S

VISIT

S

VIEW

S PER V

ISIT

AVG V

ISIT

ORS P

ER DAY

NEW V

ISIT

ORS

BOUNCE R

ATE

AVG T

IME O

N SIT

E

Space Dashboard

Categories: Drilldown • • • • • • •

Entry Pages: Countries •File Types •On-Site Searches • • • • • • •On-Site Searches: Not Found •Outbound Links • •Pages: Exits •Pages: Next •Pages: Previous •Site Pages • • • • • • •

VISIT

S

PAGE V

IEW

S

VIEW

S PER V

ISIT

AVG V

ISIT

DURATIO

N (MIN

)

BOUNCE R

ATE

SING

LE PAG

E VIS

ITS

ENTRY PAG

E VIS

ITS

EXIT P

AGE V

ISIT

S

AVG V

IEW

TIM

E

SUCCESSFUL S

EARCHES

NOT F

OUND

KBYTES TRANSFE

RRED

FOUND

COUNT

OUTBO

UND LIN

KS

Content



Domains: Organizations • • • • • • •

Geo: Cities • • • • • • •

Geo: Countries • • • • • • •

Geo: DMAs • • • • • • •

Geo: Drilldown • • • • • • •

Geo: GMT Offsets • • • • • • •

Geo: Languages • • • • • • •

Geo: Regions • • • • • • •

Key Metrics • • • • • • • • • • •

Time: Daily Server Activity • •

Time: Hourly Server Activity • •

Time: Hourly Browsing Activity • • •

Visitors: New + Returning • • • • • • •

Visits: Depth •

Visits: Duration • • • • • •

Visits: Frequency •

VISIT

S

PAGE V

IEW

S

VIEW

S PER V

ISIT

AVG V

ISIT

DURATIO

N

AVG V

ISIT

DURATIO

N (MIN

)

BOUNCE R

ATE

ENTRY PAG

E VIS

ITS

SING

LE PAG

E VIE

W V

ISIT

S

DAILY V

ISIT

ORS

VISIT

ORS

ACTIVE V

ISIT

S

WEEKLY

VIS

ITO

RS

BOUNCE R

ATE

MO

NTHLY V

ISIT

ORS

QUARTERLY

VIS

ITO

RS

CLICKTHRO

UGHS

YEARLY V

ISIT

ORS

PEOPLE

Referrers: Entry Pages + Names •

Referrers: Names • • • • • •Referrers: Pages (Initial) • • • • • •Search Engines • • • • • •Search Engines: Entry Pages • • • • • •Search Engines: Keywords • • • • • •Search Engines: Organic • • • • • •Search Engines: Paid • • • • • •Search Engines: Phrases • • • • • •Search Keywords • • • • • •Search Phrases • • • • • •Search Phrases: Entry Pages • • • • • •Search Phrases: Organic • • • • • •Search Phrases: Paid • • • • • •Traffic Sources • • • • • •Traffic Sources: Entry Pages • • • • • •

VISIT

S

PAGE V

IEW

S

AVG V

ISIT

DURATIO

N (MIN

)

BOUNCE R

ATE

SING

LE PAG

E VIS

ITS

ENTRY PAG

E VIS

ITS

TRAFFIC



Onsite Ads: Clickthroughs • •

Onsite Ads: CTR • •

Onsite Ads: Impressions • •

Social Actions: Content • • • • • • •

HITS

AD VIE

W V

ISIT

S

VISIT

S

AD CLIC

K VIS

ITS

PAGE V

IEW

S

ON-S

ITE A

D IMPRESSIO

NS

VIEW

S PER V

ISIT

ON-S

ITE A

D CLIC

KTHROUG

HS

ACTION C

OUNT

CLICKTHRO

UGHS

AVG V

ISIT

DURATIO

N

AVG V

IEW

TIM

E

TOTAL V

ISIT

DURATIO

N

EVENTS

Browsers: 3rd Party Cookies • • • • • •

Browsers: JavaScript Versions • • • • • •

Browsers: Resolutions • • • • • •

Browsers: Versions • • • • • •

Mobile: Browsers + OS • • • • • •

Mobile: Device Types • • • • • • • •

Mobile: Devices + Browsers • • • • • •

Mobile: Devices + OS • • • • • •

Mobile: OS + Devices • • • • • • • •Mobile: OS Versions • • • • • • • •

Network Types • • • • • •

OS • • • • • •

Spiders • •

VISIT

S

PAGE V

IEW

S

VIEW

S PER V

ISIT

BOUNCE R

ATE

SING

LE PAG

E VIS

ITS

ENTRY PAG

E VIS

ITS

HITS

TABLETS

JS GEO

LO

CATION

TECHNOLOGY


DataSheet

Mobile Measurement with Webtrends AnalyticsMobile App Spaces

Webtrends Analytics reveals details of customer activity in mobile optimized websites and mobile apps, providing deep insights into customer engagement, including which content and media they find most compelling.

Webtrends integrates with all major mobile devices, tablets and platforms, enabling real-time data on key metrics, heat mapping, and single-dashboard reporting on multiple mobile campaigns, giving marketers the power to make adjustments quickly as customer interests and behaviors change.

Mobile App Space: Device Engagement Widgets and Key Metrics

1. Revenue / Downloads

2. Session Duration

3. New Users

4. Screen Views / Screen Views Per Session

5. Sessions


Webtrends Analytics Mobile App: Space Reports

• • • • • •

ACTIVE U

SERS

NEW U

SERS

SESSIONS

SCREEN VIE

WS

SCREEN VIE

WS P

ER SESSIO

N

SESSION D

URATION

Engagement Widget / Key Metrics

App Versions • • • •Carriers • • • •Connection Types • • • •Devices • • • •OS • • • •OS + Devices • • • •

SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

Technology

SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

SING

LE SCREEN S

ESSIONS

ENTRY SCREEN S

ESSIONS

EXIT S

CREEN SESSIO

NS

BOUNCE R

ATE

PLAYPRO

DUCT VIE

WS

25% (P

LAY)

TOTAL V

IEW

TIM

E

75% (P

LAY)

CTR%

OUTBO

UND LIN

KS

50% (P

LAY)

CLICKS

IMPRESSIO

NS

AVG V

IEW

TIM

E

COM

PLETES (PLAY)

SEARCHES

ContentCategories • • • • • •

Categories: Screens • • • • • •

In-App Ads • • •

In-App Searches • •

Media: Titles • • • • • •Media: Types • • • • • •

Outbound Links • •

Products • • • •

Products: Types • • • •

App Screens • • • • • • • • •

Screens: Exit •


Webtrends Analytics Mobile App: Space Reports

Errors • • •Events • • •Events: App • • •Events: Conversions • • •

SESSIONS

CONVERSIO

NS

EVENTS

ERRORS

CONVERSIO

NS PER S

ESSION

EVENTS PER S

ESSION

ERRORS P

ER SESSIO

N

Events

Geo: Countries • • • •

Geo: Countries + Languages • • • •

Geo: Languages • • • •

Key Metrics • • • • • • • • • • • • •

Sessions: Duration • • •

Sessions: Frequency •

Users: New + Returning • • • • • • • • • • • • • • •

SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

ACTIVE S

ESSIONS

PRODUCT V

IEW

S

OUTBO

UND LIN

KS

CONVERSIO

NS

DAILY U

NIQUE U

SERS

STARTS

TERMIN

ATES

WEEKLY

UNIQ

UE USERS

ERRORS

MO

NTHLY U

NIQUE U

SERS

QUARTERLY

UNIQ

UE USERS

USERS

YEARLY U

NIQUE U

SERS

People


Webtrends Mobile Apps: Measuring Social Sharing

The Webtrends mobile and iPad App allows you to view trending data from Analytics, Facebook, Twitter and YouTube, providing insights on Site, Mobile and Social campaign performance.

Webtrends Features

• Today’s visits

• Today’s page views

• Today’s new visitors

• Current bounce rate

• Average time on site

• 24 hour bar chart highlighting highest, lowest and most current trending traffic

• Ability to access all your Webtrends Analytics profiles

• Quick launch access to Analytics

Facebook Features

• People Talking About This

• New likes today

• New comments today

• Today’s Reach

• Recent posts highlighting the number of likes and comments

• Posts ranked by number of likes

• Posts ranked by number of comments

Twitter Features

• Total followers

• Current Klout rating

• People you are following

• Total number of tweets

• Recent tweets highlighting the number of retweets

• Tweets ranked by number of retweets

YouTube Features

• Total channel views

• Subscribers count

• Recent videos highlighting number of views

• Videos ranked by number of views

• Ability to watch recent and top ranked videos within the App


Webtrends Analytics Android: Space Reports

• • • • • • •

ACTIVE U

SERS

NEW U

SERS

SESSIONS

SCREEN VIE

WS

SCREEN VIE

WS P

ER SESSIO

N

SESSION D

URATION

DEVICE IN

STALLS

Key Metrics


SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

Technology

SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

SING

LE SCREEN S

ESSIONS

ENTRY SCREEN S

ESSIONS

EXIT S

CREEN SESSIO

NS

BOUNCE R

ATE

PLAYPRO

DUCT VIE

WS

25% (P

LAY)

TOTAL V

IEW

TIM

E

75% (P

LAY)

CTR%

OUTBO

UND LIN

KS

50% (P

LAY)

CLICKS

IMPRESSIO

NS

AVG V

IEW

TIM

E

COM

PLETES (PLAY)

SEARCHES









App Screens • • • • • • • • •

Screens: Exit •



Errors • • •

Events • • •

Events: App • • •

Events: Conversions • • •

Installs: App Versions • • • • • • •

Installs: Carriers • • • • • • •

Installs: Countries • • • • • • •

Installs: Devices • • • • • • •

Installs: Locales • • • • • • •

Installs: OS • • • • • • •

SESSIONS

DEVICE IN

STALLS

CONVERSIO

NS

ACTIVE D

EVICE IN

STALLS

EVENTS

USER INSTALLS

ERRORS

ACTIVE U

SER INSTALLS

CONVERSIO

NS PER S

ESSION

DEVICE U

NINSTALLS

EVENTS PER S

ESSION

USER UNIN

STALLS

ERRORS P

ER SESSIO

N

DEVICE U

PGRADES

Events






Key Metrics • • • • • • • • • • • • •

Sales: Cities • • •

Sales: Countries • • •




SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

ACTIVE S

ESSIONS

PRODUCT V

IEW

S

OUTBO

UND LIN

KS

CONVERSIO

NS

DAILY U

NIQUE U

SERS

STARTS

TERMIN

ATES

WEEKLY

UNIQ

UE USERS

ERRORS

MO

NTHLY U

NIQUE U

SERS

ORDERS

QUARTERLY

UNIQ

UE USERS

CURRENCY

USERS

YEARLY U

NIQUE U

SERS

SALES

People


Webtrends Analytics iOS: Space Reports

• • • • • • • •

ACTIVE U

SERS

NEW U

SERS

SESSIONS

SCREEN VIE

WS

SCREEN VIE

WS P

ER SESSIO

N

SESSION D

URATION

ITUNES C

ONNECT D

OW

NLOADS

ITUNES C

ONNECT R

EVENUE


SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

SING

LE SCREEN S

ESSIONS

ENTRY SCREEN S

ESSIONS

EXIT S

CREEN SESSIO

NS

BOUNCE R

ATE

PLAYPRO

DUCT VIE

WS

25% (P

LAY)

TOTAL V

IEW

TIM

E

75% (P

LAY)

CTR%

OUTBO

UND LIN

KS

50% (P

LAY)

CLICKS

IMPRESSIO

NS

AVG V

IEW

TIM

E

COM

PLETES (PLAY)

SEARCHES









App Screens • • • • • • • • •

Screens Exit • • • • • • • • •


SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

Technology


Webtrends Analytics iOS: Space Reports




Key Metrics • • • • • • • • • • • • •




SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

ACTIVE S

ESSIONS

PRODUCT V

IEW

S

OUTBO

UND LIN

KS

CONVERSIO

NS

DAILY U

NIQUE U

SERS

STARTS

TERMIN

ATES

WEEKLY

UNIQ

UE USERS

ERRORS

MO

NTHLY U

NIQUE U

SERS

QUARTERLY

UNIQ

UE USERS

USERS

YEARLY U

NIQUE U

SERS

People

Errors • • •

Events • • •

Events: App • • •

Events: Conversions • • •

iOS Ratings • •

iOS Sales + Trends • • • •

SESSIONS

RATING

: CURRENT V

ERSION

CONVERSIO

NS

RATING

: ALL V

ERSIONS

EVENTS

REVENUE

ERRORS

DOW

NLOADS

CONVERSIO

NS PER S

ESSION

REFUNDS

EVENTS PER S

ESSION

UPDATES

ERRORS P

ER SESSIO

N

Events


Webtrends Analytics Windows Phone: Space Reports


SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

Technology

• • • • • •

ACTIVE U

SERS

NEW U

SERS

SESSIONS

SCREEN VIE

WS

SCREEN VIE

WS P

ER SESSIO

N

SESSION D

URATION


SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

SING

LE SCREEN S

ESSIONS

ENTRY SCREEN S

ESSIONS

EXIT S

CREEN SESSIO

NS

BOUNCE R

ATE

PLAYPRO

DUCT VIE

WS

25% (P

LAY)

TOTAL V

IEW

TIM

E

75% (P

LAY)

CTR%

OUTBO

UND LIN

KS

50% (P

LAY)

CLICKS

IMPRESSIO

NS

AVG V

IEW

TIM

E

COM

PLETES (PLAY)

SEARCHES









App Screens • • • • • • • • •

Screens: Exit •


Webtrends Analytics Windows Phone: Space Reports




Key Metrics • • • • • • • • • • • • •




SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

ACTIVE S

ESSIONS

PRODUCT V

IEW

S

OUTBO

UND LIN

KS

CONVERSIO

NS

DAILY U

NIQUE U

SERS

STARTS

TERMIN

ATES

WEEKLY

UNIQ

UE USERS

ERRORS

MO

NTHLY U

NIQUE U

SERS

QUARTERLY

UNIQ

UE USERS

USERS

YEARLY U

NIQUE U

SERS

People


SESSIONS

CONVERSIO

NS

EVENTS

ERRORS

CONVERSIO

NS PER S

ESSION

EVENTS PER S

ESSION

ERRORS P

ER SESSIO

N

Events


Webtrends Analytics Blackberry: Space Reports

• • • • • •

ACTIVE U

SERS

NEW U

SERS

SESSIONS

SCREEN VIE

WS

SCREEN VIE

WS P

ER SESSIO

N

SESSION D

URATION

Key Metrics

SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

SING

LE SCREEN S

ESSIONS

ENTRY SCREEN S

ESSIONS

EXIT S

CREEN SESSIO

NS

BOUNCE R

ATE

PLAYPRO

DUCT VIE

WS

25% (P

LAY)

TOTAL V

IEW

TIM

E

75% (P

LAY)

CTR%

OUTBO

UND LIN

KS

50% (P

LAY)

CLICKS

IMPRESSIO

NS

AVG V

IEW

TIM

E

COM

PLETES (PLAY)

SEARCHES









App Screens • • • • • • • • •

Screens: Exit • • • • • • • • •

App Versions • • • •Carriers • • • •Devices • • • •OS • • • •OS + Devices • • • •

SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

Technology


Webtrends Analytics Blackberry: Space Reports


SESSIONS

CONVERSIO

NS

EVENTS

ERRORS

CONVERSIO

NS PER S

ESSION

EVENTS PER S

ESSION

ERRORS P

ER SESSIO

N

Events




Key Metrics • • • • • • • • • • • • •




SESSIONS

SCREEN VIE

WS

AVG S

ESSION D

URATION

SCREEN VIE

WS P

ER SESSIO

N

ACTIVE S

ESSIONS

PRODUCT V

IEW

S

OUTBO

UND LIN

KS

CONVERSIO

NS

DAILY U

NIQUE U

SERS

STARTS

TERMIN

ATES

WEEKLY

UNIQ

UE USERS

ERRORS

MO

NTHLY U

NIQUE U

SERS

QUARTERLY

UNIQ

UE USERS

USERS

YEARLY U

NIQUE U

SERS

People


Contact

North America

1 888 932 8736

[email protected]

Europe, Middle East, Africa

+44 (0) 1784 415 700

[email protected]

Australia, Asia

+61 (0) 3 9935 2939

[email protected]

webtrends.com

Want to learn more about Webtrends Analytics

Visit: webtrends.com/analytics

Webtrends® Data Sheet | SharePoint® Intranet. © 2015 Webtrends, Inc.

http://www.webtrends.com

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http://www.webtrends.com/products-solutions/analytics/

Data Sheet Analytics Data Sheets - Webtrends · Webtrends Mobile Apps: Measuring Social Sharing The...

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Transcript of Data Sheet Analytics Data Sheets - Webtrends · Webtrends Mobile Apps: Measuring Social Sharing The...