Webtrends Streams + Action Center Email Remarketing
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© 2013 WEBTRENDS INC. IN-THE-MOMENT MARKETING REVOLUTION April 15, 2013
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Access Visitor-Level Data as it Happens Customer abandonment costs retailers $18 billion a year, or 71% of their potential e-commerce conversions. Start capturing more conversions.
Transcript of Webtrends Streams + Action Center Email Remarketing
© 2013 WEBTRENDS INC.
IN-THE-MOMENT MARKETING REVOLUTION
April 15, 2013
© 2013 WEBTRENDS INC.
JEFF SEACRISTVP- Product Strategy Webtrends
© 2013 WEBTRENDS INC.
ERIC BUTLERSr. Director,
Emerging TechnologiesWebtrends
© 2013 WEBTRENDS INC.
3 MONTHS AGO TODAY
© 2013 WEBTRENDS INC.
© 2013 WEBTRENDS INC.
© 2013 WEBTRENDS INC.
1994 - 2001
Bu
sin
ess
Val
ue
($)
2001 - 2008 2008 - 2015 2015 –
Log files Hits and Links On Premises
Webmasters
Web Site Analytics
SaaS Visits, Funnels,
Sources, Pages Aggregate
reporting Out of the box
reports
Web Analysts, Digital Marketer
Web Analytics
Multi Channel Site, Social, Mobile
emerge People, not
aggregate Highly customizable Intense pressure on
ROI/Business results
Technology + Expertise
Data mobility and integration
Digital Marketer, VP - Digital
Digital Intelligence
Cross Channel Site, Social, Mobile
Mature Explosion of
individual data sources
Real-time Action-oriented Automation Elegant
visualizations Leveraging data
across all channels
CMO & CIO
Automated Digital Optimization
Evolution of Digital Intelligence
Rapid expansion of digital channels
Shift in control over brand perception
Increasing impatience of consumers
Marketing velocity rapidly accelerating
Driving more rapid, shorter campaigns
© 2013 WEBTRENDS INC.
© 2013 WEBTRENDS INC.
Webtrends StreamsAs-it-happens Insight
© 2013 WEBTRENDS INC.
Visitor-level intelligence about in-session activities and past behaviors
Deliver insight as-it-happens to improve offers and content while visitors are still on your site
Fuel action systems through machine-to-machine integrations
Advanced, in the moment, ad-hoc exploration of online activity
Streams Leadership
© 2013 WEBTRENDS INC.
Action CenterConnecting Webtrends to the Ecosystem
© 2013 WEBTRENDS INC.
The Future of Behavioral Marketing
In-the-moment connections between behavior and action
Customer-centric action
Deep and seamless integrations with strategic partner ecosystem
© 2013 WEBTRENDS INC.
Action Center Solution Scope
Action Center
EmailMarketing
AutomationCRM Advertising SEM DMP
© 2013 WEBTRENDS INC.
DEMO
© 2013 WEBTRENDS INC.
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