Vermont Cynic Rate Card

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Vermont Cynic Advertistment Rate Card

Transcript of Vermont Cynic Rate Card

Page 1: Vermont Cynic Rate Card

Publication Date 2012 - 2013

Dudley H. Davis Center 590 Main Street Burlington, VT 05405Ph. 802-376-4769 | E-mail: [email protected] | www.vermontcynic.com

Back Page Advertising RatesThe Cynic is now offering advertising space on the back page of the paper. This space is always in color, and the ads are subject to the discretion of the Advertising Manager. Below are the rates for the back page advertisements.

Ads will be sold in these three sizes only. Questions regarding back page advertising should be directed to the ad manager.

Modular Advertising

The Univers i t y o f Vermont ’s independent vo ice s ince 1883

SPORTSWomen’s hockey season comes to a close

NEWS

CYNICT H E V E R M O N T

Investigation of flying sink continues 122

Full Page $914.60Club UVM Local National

$1281 $1615.60 $1838.20Half Page $457.30 $608.60 $810.90 $946.901/4 Page $275.40 $365.50 $486.20 $567.80

Full Page* $536Club UVM Local National

$715 $954 $1113Half Page

1/5 Page

$269

$108

$358

$143

$477

$190

$557

$2271/4 Page

Coupon

$162

$45

$215

$60

$286

$75

$334

$90

Half Page Ad10” x 7.5”

Full Page Ad 10” x 14”

*Full Page Package (3 ads)$415 each (Club), $550 each (UVM),

$800 each (Local)

1/4 Page Ad6” x 7.5”

1/5 Page Ad4” x 7.5”

Coupon4” x 3”

The Vermont Cynic is the student-run weekly newspaper at the University of Vermont. Each week The Vermont Cynic distributes 5,000 copies to local businesses in Burlington and

across campus.

Advertise in our print edition or our online publication www.vermontcynic.com

September 6, 13, 20, 27October 4, 11, 18, 25November 1, 8, 15, 29

December 6January 17, 24, 31February 7, 14, 21, 28

March 14, 21, 28April 4, 11, 18, 25May 2

*Winter issueCheck back for Best of Burlington’s date in the spring

Page 2: Vermont Cynic Rate Card

DeadlineAdvertisements need to be in by 5 p.m. on Friday. Please email a PDF formatted to the size of the advertisement that will be printed to [email protected]. Include in the subject line of the email the advertiser and the run date.

Color

Price of advertisement plus $200 or 30 percent of advertisement, whichever total is lower.

Classified

1 ad: $153 or more ads: $10/issue

Minimum 10 words and maximum 50 words. Phone QXPEHUV�FRXQW�DV�RQH�ZRUG��&KHFN�\RXU�DG�WKH�¿UVW�issue it runs; The Vermont Cynic will only assume responsibility for DQ\�HUURUV�WKH�¿UVW�GD\�DQ�DG�UXQV. 7HHUVKHHWV�RU�SURRIV�DUH�QRW�VXSSOLHG�IRU�FODVVL¿HG�adds. No refunds are given for cancelled ads. Payment by cash or check only.

Pre-Printed Inserts

Standard price for inserts: $420 for 5000 inserts. Inserts need to be at the printers by noon the Wednesday before the run date.

Inserts are to be sent to:

Attn Inserts for the VT Cynic14 Hand Ave.Elizabethtown, NY 12932

Online Advertising

Discounts

Frequency3 -5 times: 10% off6 - 9 times: 15% off10 - 14 times: 25% off

PrepaymentSave 5% if payment is received by 5p.m. Friday before the run date.

Preferred Placement

Second Page

For second page placement, add 35% of the advertisement cost to the total price (i.e. A local, half page ad costs $477. 35% of $477 is $166.95. $477+$166.95 = 643.95 for the total ad cost).

Box $65Week Month Semester

$200 $700Textlink $20 $70 $250

Preferred Section

For preferred section placement, add 10% of the advertisement cost to the total price. Sections available are: News, Arts, Life and Sports. To determine consult with ad rep (i.e. A quarter page national ad costs $344. 10% of $344 is $34.40. $344+$34.40 = $378.40 for the total ad cost).

Bailey Cummings The Vermont Cynic