SMX West: Building Buzz On Facebook: Getting Liked & Shared

Ty Downing – CEO SayItSocialTwitter @TydowningFacebook @Tydowning

Building Buzz On Facebook: Getting Liked & Shared

Ty Downing – CEO SayItSocial

@TyDowning

Different types of pages…


@TyDowning


@TyDowning

•Tools

•Case Studies

•Best Times To Post


@TyDowning

You are not Lil Wayne…


@TyDowning

• Contests / Sweepstakes• Email Capture • Polls• Twitter Feed• RSS• Image Hosting• Photo Contests• Coupons• Share Messages• Lead MGR

Epicenter


@TyDowning

Like-Gating


@TyDowning

Before Like-Gating After Like-Gating


@TyDowning

After Like-Gating50%-90% increase of “likes”


@TyDowning

See it live…Facebook.com/SayItSocial


@TyDowning

Some of the leaders in Facebook tools…


@TyDowning

Case Studies:


@TyDowning

Step 1 Step 2Bald Head Island GETAWAY!


@TyDowning

Step 3

(All generated by Epicenter)


@TyDowningStep 4 – Facebook Ads


@TyDowning

Results?Results

Before contest & “Like-Gating”

6 likes / day

During contest & “Like-Gating”

110 likes / day


@TyDowning

Results?Results

1733% increase likes per day

220 leads per day


@TyDowning

Results per lead

Cost per “like”$0.40

$1.07 per like


@TyDowning

Step 1 Step 2Papa Johns Pizza – Wilmington, NC


@TyDowning

Step 3

(All generated by Epicenter)

Papa Johns Pizza

Win FREE Pizza for Super Bowl!


@TyDowningStep 4 – Facebook Ads


@TyDowning

Results

Before contest & “Like-Gating”

5 likes / day

After contest & “Like-Gating”

34 likes / day


@TyDowning

Results?Results

580% increase likes per day

90 leads


@TyDowning

Results

When you post can help the buzz…When you post can impact your viral buzz…


@TyDowning

Fish where the fish are…

Page Building: Tabs and Add-ons

Empty “net” syndrome.


@TyDowning

When are Facebook users most active?


@TyDowning

Source:

Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.

(Out of 1500 random streams)


@TyDowning

Source:

Biggest usage spikes tend to occur on weekdays, Wednesday.


Source:


@TyDowning

Source:

65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening.


Source: Source:


@TyDowning

When are Facebook users most active?

Test Test Test Test…


@TyDowning

Key Points?


@TyDowning

Find a Facebook Marketing Suite / CMS, we prefer Epicenter

Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead capture

Launch targeted demographic Facebook ads

Track & measure daily

ENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.

Thank you…

Like us on Facebook for a special gift for SMX attendees

http://bit.ly/SMXBuzz

Like us on Facebook for a special gift for SMX attendees

SMX West: Building Buzz On Facebook: Getting Liked & Shared

Technology

Transcript of SMX West: Building Buzz On Facebook: Getting Liked & Shared