SMX ISS - Yandex Presentation

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Yandex presentation from SMX ISS in San Jose 2012. Market overview, Yandex overview and how to get started working with Yandex.

Transcript of SMX ISS - Yandex Presentation

  • 1. International Search Summit San Jose SearchFebruary 2012
  • 2. Get StareAgenda Russian Internet market Yandex overview How it works 2
  • 3. Russian Internet Market Internet Users by Country Russia has the 7th largest audience of Internet Users in the world; 2nd largest in Europe Internet Users (MM) per CountryMillions ofInternet Users 3
  • 4. Internet Penetration by Country Russia currently has fairly low penetration compared to other large Internet populations Internet Penetration per Country% of Population 4
  • 5. Russian Internet Penetration Growth Russian market is growing extremely quickly because of penetration growth Internet Penetration in Russia (2000-2011) 43% 75% 42% 37% 27% 21% 50% 19% 15%% of Population 12% 10% 7% 25% 4% 2% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 5
  • 6. Key Investment HighlightsInternet Penetration in major cities is close to western standards Internet penetration in Russia by Region (%) 72% 66% 53% 40% Moscow Saint-Petersburg 1M+ Cities Other Russia Source: Public opinion foundation report, June 2011. Data for other countries provided by InternetWorldStats.com, June 2011, Dec 2011. 6
  • 7. Internet users are concentrated in the western regions 7
  • 8. Key Investment Highlights Russian Search Engine Competitive Landscape Search Traffic Share58% 60% June 2011 Ramblers search services are powered by Yandex 2006 November 2009 Google opens office in Russia Launch of MatrixNet Google introduces Russian language morphology January 2010 Mail.ru stops using Yandex for search26% 26% 5% 5% 8% 1.6% Source: LiveInternet.ru 8
  • 9. Market Overview The Russian Advertising Market Is Booming Russian Total Ad Market ($ Bn) Online as % of Total Ad Spend 14.6 29% 11.8 9.6 20% 18% 18% 7.9 15% 13% 11% 10% 5% 2% 2010 2011e 2012e 2013e UK China Germany France US Spain Russia Italy Brazil India 9
  • 10. Russian online advertising share by media type Mobile (1%) Video (4%) Social (4%) Display (26%) Paid Search (66%) 10
  • 11. Russian e-commerce has grown more than 50% in last two years $14,000 $12,000 $10,000 $8,000Russian e-commerce(mln. USD) $6,000 $4,000 $2,000 $0 2010 2011 2012 Source: Data Insight 11
  • 12. Mobile internet penetration is still relatively low 12
  • 13. Get StareAgenda Russian Internet market Yandex overview How it works 13
  • 14. Key Investment HighlightsLocal Champions Can Win in Search Yandex Baidu Naver (launched 1997) (launched 2001) (launched 1999) Yandex 2 Baidu NHN 3 1 60% 76% 65% South Russia China Korea Others 5% Others 12%