SKOLKOVO Go Inside (summer 2011)

8/4/2019 SKOLKOVO Go Inside (summer 2011)

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Smmr 2011

BuSineSS in BRiCMBA gRAduAteS StARtupSConveRSAtion in eSSenCetipS fRoM the SuCCeSSful

BuSineSS eduCAtion tRendSvlAdivoStok, heRe we CoMe!how to nAvigAte in the new ReAlity


2/40

An MBAwith a difference

Conventional or breakthrough. Standard or innovative. Present or future. For those bold enough to appreciate thedifference, the MBA programme at the Moscow School of Management SKOLKOVO, offers an entirely new anddifferent approach to business education. SKOLKOVO MBA students spend more than 80% of their time out of

the classroom, where they'll experience the programme 'hands-on'. We're mentoring a new breed of leadertoday, one who's better prepared for the challenges of the future.

Work alongside a unique and otherwise inaccessible circle of preeminentprofessionals who are shaping tomorrow today, at SKOLKOVO.

SKOLKOVO MBA

Tel.: +7 (495) 223-44-58, www.skolkovo.ru


3/40

/ Contents / 1

Skolkovo goinSide Magazine

SuMMer 2011

2 Editorial/

3 Facts and FigurEs/

4 PEoPlE, idEas/Tps m th sccss: shp, tpshp, bsss ms tts

8 at thE starting linE/Hw MBa ts pp th w bt ct stt-ps pctc/lwc Wht/ Mt t/ Th ch s ccpt/ Stms m

16 BusinEss Education trEnds/Th Ccs bsss sch sm th cmm? et b e osp

20 short coursE/ebth S: Hw t t th w t

26 BusinEss in Bric/Tpc rss thh th s ect MBa stts

30 lEarning By doing/MBa Stts st pjcts

32 convErsation in EssEncE/nb a: hw t m sccss stt-p

34 our graduatEs/vst, h w cm!

36 sKolKovo rEcommEnds/B c m H ews


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2 / GO INSIDE /E

DearreaDers,

wcm smmr ss Skolkovo g is, maaab ss, am, rramms, sar-s, rssrs a rs.

lar b r ra-r rcs, cass a ass as rc a Skolkovo r as ss

maa.

ha c cr rc-bas ar, a b r

asrs rss ss. h ar scs raas c ra r? wa rs ar ba bsss ca? wa srrrs bcm sccss? ...

i s ss, ca s cm r rs. S smmr Skolkovo g is!

we hope you enjoy thiS edition!

P u B l i S H e r // SKoLKoVo

e d i T o r i n a C H e f // Ksenia Krneeva

[email protected]

d e S i g n // Andrey Trjanvsky, Natalia Samsnva

P H o T o g r a P H // Stanislav Timkhin

T H e M a g a z i n e W a S C r e a T e d B y //

Irina Telitsyna, Tatiana gulina, Nadezhda greva

novaya ul. 100, Skolkovo vil lage,

odinTSovSky diSTriCT,

MoSCoW region, ruSSia, 143025

Tel +7 495 580 3003 fax +7 495 994 4668

[email protected]

WWW.Skolkovo.ru

Mscw Schl f

Manaement SKoLKoVo

PrinTed

MoSCoW, 24/2 TSveTnoy Bulel.: +7 495 608-4549/ 4396/ 406

WWW.TeCa.ru

Advertisin Technly


5/40

/ News / 3

Th Cmpu continu to hotgut. Opn lctu by Noubafyn, richd Kivl, Moty Kitl ndalxnd Otwld w ttnddby ov 2,600 popl.

In th fit ix month of 2011,sKOLKOVO excutiv eductiontm lunchd vn intgtdductionl pogmm

Ov 800 mdi pnttiv gitd fo ruinPidnt Dmity Mdvdv fit p confnc on thsKOLKOVO Cmpu, which took plc on 18 My 2011

sKOLKOVOh ov 20,000follow onFcbook,Twitt, YouTub,LivJounl ndBlogpot

aound 300 ruinnd intntionlbuinpnttivhv com topk xpton sKOLKOVO

pogmm

60% of tudnt fom th fitMBa pogmm hv thiown buin pojct

800

7programmes

own


6/40

4 / GO INSIDE /Pepe, ie /

sKOLKOVO i giningmomntum nintllctul pltfom. Cloddicuion on globliu with pnttivof th intntionl

community nd publiclctu on study byviiting pofo ttcthundd of litn.Who thy nd wht dothy y?

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Cndleezza Rice

Th 66th uS Sct Stt, c

m 2005 t 2009.

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on lEadErshiP, EntrEPrEnEurshiP, BusinEssmodEls and nEgotiations

About

CondoleezzA RiCe At Skolkovo, MARCh 25, 2011

tiPsfroM THe SuCCeSSful:


7/40

/ Pepe, ie/ Tips from successful / 5

Mty Cristal

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o mra r as s: i rar, ra r a.

About

Moty CRiStAl, open leCtuRe At Skolkovo, MAy 28, 2011


8/40

6 / GO INSIDE /Pepe, ie /

Alexander osterwalder

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i s mra ca csa. Ca rc s a smas rm bsss m.

AlexAndeR oSteRwAldeR, open leCtuRe At Skolkovo, june 16, 2011

About


9/40

/ Pepe, ie/ Tips from successful/ 7

Richard Kivel

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isrs s c, b . A rrr ca ma a ra rc rm ara

c.

t sa ms b rasrcr a cra cs, b rrrs s b rca.

RiChARd kivel, open leCtuRe At Skolkovo, ApRil 2, 2011

About


10/40

at thEstarting linE

Th fit intk of MBa tudnt includd popl who dfinitivly dcidd tht thy

wnt to tblih thi own buin. H vl xmpl of how thy wbl to li thi mbition.

8 / GO INSIDE /a e e /


11/40

/ a e e/ Lawrence Wright / 9

How did you come to be at SKoLKoVo?

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srcs, a a sr. A s s a rar cm s-s r cr a a mra . w a s-css sss rrrs a sar-s scamsra, a i bcam rs r cra sm- r r.

iSn't tHere a criSiS of ideaS rigHt now?

ts s a sbc ss, a rbm s s a crss as. i ac, s as s ss as: a scss r s. trr, cra a sram r-cs, csr as r cmas a b r- srac acamc ss.

wHat are tHe main probLemS tHat you See witH Start-upS

tHemSeLVeS, wHaStereotypeS are tHere, and iS a good ScientiSt

aLSo abLe to cope witH buSineSS?

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cs: s a as. o m r b. R , ar s a r rs ss, a c-c ss as raa rm MBA rramm, d-cmbr 2010. i b br scss scc ams a sms a b ras ar a ar.

can innoVation be StimuLated?

ys, b i a a rs, mr a brrwsr as. trr, ca rc s bcas s a css. B i s a rcs b mar, r mab 50%. A Skolkovo MBA ssa i as r s.

lAwRenCewRight

Lawrence Wriht was brn in

Texas in 1966.

fm 2005 t 2011, lwc

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w ppointd stt-Up Pojct Dicto t th Mocow school of MngmntsKOLKOVO in ping 2011.

the ARtiCle uSeS quoteS fRoM the inteRview with lAwRenCe wRightin Slon.Ru


12/40


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Tign Chibukhchyn nd Mut Hlihov, th found of th Fot Lb pojct, b-cm find in sKOLKOVO whil woking on pojct to dvlop n invtmnt po-gmm fo th town of svtly in Kliningd rgion. Th bckgound of th youngmn vy diffnt: Mut wokd fo fiv y in finncil dvioy vic (Unicon,Dlimit) nd Tign w mdicl chool dop-out who hlpd to dvlop apg, fmily buin pciliing in co-touim in amni. H lo hd hi own buin,

flooing compny. Duing tip to svtly, th young mn cm to undtnd tht thiviw on th pojct th m nd thy comfotbl woking with ch oth.Why not com up with joint buin?

I wntd to mk u of th ouc tht th buin chool gv u, id Mut.

mEtal

Tree


13/40

/ a e e/ Metal tree / 11

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14/40


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thE challEngE

iS aCCePTed


15/40

/ a e e/ The challenge is accepted / 13

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16/40


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stEElmaKErsdReAM


17/40

/ a e e/ Steelmakers dream / 15

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18/40

16 / GO INSIDE /Be e e /


19/40

/ Be e e/ Solos with batons are a thing of the past / 17

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20/40

18 / GO INSIDE /Be e e /

Evenia ovasapyan

dct ect ect dptmt

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y pst h st pps Skolkovo t th pbc sht-tm ct ct

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About

the integRAted pRogRAMMe -evRAz new leAdeRS 2011


21/40

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/ Be e e/ Solos with batons are a thing of the past / 19

Blue ocean Stra-tey s a b bsss sraa as bs 2005. i sa- bcam a bs-sr is ars,Chan Kim and Re-

nee Maubrne

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iA


22/40

20 / GO INSIDE /, /

" "


23/40

/ s ce/ How to navigate in the new reality / 21

Th udinc i in th cloom wh on

of th modul of sKOLKOVO Pofoelizbth sdov pubic pogmm,Comp fo Nw rlity, i in pog.Th pogmm w fit lunchd in 2009 n ductionl pojct fo tling poolof tlnt nd ntpnu.

in THe neWrealiTy

how to navigatE

Elizabeth Sadva

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C, d, eMb, -BP, Hwtt

Pc, u, ths.

Sc 2007, ebth hs b acmc

dct th Skolkovo ect

ect dptmt. Sh hs b w

ths cpct wth sch cmps s th

f g Cmp, gt, rtphm,

e gp ths.

t crr cass 23 ss s sc-

cc rramm. t r -cs maars a maa carr a, asr rrrs amaars r ar crras.er sms b rss -as m: cc. Ar a a aa scss, srcr r-s ra m.

eac r br scrbs sasa arcas cr rac-c. fr am, cma maa-m, a sabs a ,

a rs a b rma ar am ( a -rs cmcs ar a sam).t maar s s a am rc rss. B sa- s bcam s.

A Mas r ams a b car! br sm- rm a ara r.

w a a, asr sa-r. t cc rs mar sac, c rma a-

r, a cma.

Mab s a b sac m-ma? sm sss.

How did tHe idea for tHiS programme come about?

eab Saa: t a ra 2008. i a a cm sm rs a r. w ar s r 15 ars, a ca ac sbcs ars a camaam r s cs, r

cms a r sm . trar sss a ars am r-rrs, cs, s ar csr r cmas sr

About


24/40

22 / GO INSIDE /s ce /

a . t a r s ars a bsss sc, b ssma .

frrmr, as rs a s b a sr rramm r a - cr, b am ssmac ras-s r sra ms. i as m-

ra rac rrmac a rss.

i s a aras ma . trs as a 10-a rramm: m-s as ac.

How doeS compaSS differ from otHer pubLic pro-

grammeS at SKoLKoVo?

eab Saa: i ac, Cmass c-sss sra ms a ca as ba sara, a b ara a r -.B m r s a mar cr-

a. A cmba s sa.

Cmass as ma b bcs:cmcs, macrcmcs, a r-sa Rssa, maam, a-rs, rrrs... ts ar a a a ra ac ar.

eac m s a a arac: -am rssrs, rs, csma, a ccra a a m. fr am, a, i a s rs cc a ar ara

r r r: i s a c s r m-ra r r, a r as rc s r r rs a rsa- r maara msas.

t rramm rcs crr ras: s mssb a rs - scar, rm rc-s r m. wa s mr-a s b a ab rma crr ccrs r: c r r a a arr rc maars a a sr a s a r r rar a ca maar.

i rramm, i s r arcas acam-c ac sbc, c s m-

ssb sc m rams. i s a s s rms maama rs ms r ra ,a m. S b-a racrs, a cr-ra ars, b am rrrs.naaa kasrsaa, Mam n,Rssa ors-taas Bac,vamr pr, var R: acam Cmass.

t as as r r-ca s s ams rm racc:

r rcs a ar as -as r ra rramms, b rarcs, aa c c. w cr acs: caca acs; a mar: r a mar c. Sc r-cs as ab m ssa ar sr ac ma maa-rs: sa a rsa ab.

Cmass arcas as r rms r bc rramms. hrar cs s rramm aa r mss, a i r ac

m rsa. k a a, a r bcs ar, maa as. ts s a assmb. t cs ms ar s-c saar, b rcss r-s mara s r.

but wHy doeS tHe approacH differ?

eab Saa: i s 21s cr.gra y maars ar r. tss r ra, a s as rm r a ra m-

ss. B a r cs:r aass, r as ac, r ss, s m . i rs b a ma rs ac. A

igoR gRiShin, pReSident of the go fedeRAtion


25/40

/ s ce/ How to navigate in the new reality/ 23

i as m a s: s, ar r, s s a . M rbms a r b maars

rsa a a ba ra r as as br, a s , mr rms maam. ura, as sas bcm ars, mm-a ras ms, ra- s r scs.

t ar r rs. t ra-s sc ars ar a mr ab a a b ab a m r. is ms: ar

mma r, c s r bc rramms; cr-rs; cmmca sca -rs r bras b ms.

i ra, Cmass s s ar sm s mssb ara ars sra r c as

b a s rs arasa c-sar as: a s, mab sm r rs. wai ra ab s r s a m-ma a sm mss r a ar rm ac r. tsr s a r s.

did you maKe correctionS to tHe programme?

eab Saa: ys. t rramms a. i rs Cmass, r am-, r as cs-ma c,

b r as mr mar. B i b s ac, a s rs ra mar, s rs m, a ab

nAtAlyA kASpeRSkAyA pARtiCipAted AS A gueSt-S peAkeR At CoMpASS foR new ReAlity pRogRAMMe


26/40

24 / GO INSIDE /s ce /

cs a c, cc a cma- a sras. w rc aras s r: , arcasar r s rcs a a cm , b as cr-ra rcs r cmas. i

rs r, i cac arcas -a b ms. ts m, a ms a b rramm, a, crs, r b bac a . B ar cb ma a b m a m.Rc, s s m r saa as a rbm r mc scss m. i rs b sa- a i rcmm a am r-rs rs a rms, scss s a ar, cssar. A as ab c. A rs m s a

m s rb-m, s b s a rm sa, Cm , b, -. M as s c-sar, b a caas.

i ar r a s a i sca ac m a a c sr, s s.

you Said tHat it iS intereSting to tracK performance

during tHe programme. do peopLe cHange radicaLLy?

eab Saa: vr mc s, rmar cc. eac as cms rramm s r r r-c. A a rs s c ma ms, bcas b a ar a-as r, a r. A b rramm. Smms br smr sas, c ars r,a mr a ar, hr rr, a s b br s a.t ra r ab b

sa a mss. t cam m a s as r sc wa ca s r? a ar cas.


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/ s ce/ How to navigate in the new reality / 25

tHe programme SeemS to be compreHenSiVe.

eab Saa: vr cmrs! i as r i a sm a ass-a am, b s m i a a i a s a m . Br s m rcss s. S,i a mc arcas mss, b, crs, i am ra a m. i rrar b, b sa aras r-s: a a a s a s. A raca r cas rs: ar r sa,

a mc s ab cssar rma a ma c-ssar css .

wHat are tHe impreSSionS of tHoSe wHo went tHrougH

tHe programme?

eab Saa: i a a r ss cam rcmma- a rs cc. A a s c.ts r Cmassrramm a sa a m-ss a bsss r . A

rramm as a m a s r ab m-ss: r rs, s s a.A mab ar s r m r s? A ara s-aa. t r asm css rsa ms: c-c, amr a scca carac-rscs. i s mra a a ar ca a ms r rs as a rsa.

iS it more intereSting to impLement your own pro-

gramme tHan tHat of otHerS?

eab Saa: i rramm.w sm, mar rs. hs, i crb a i s rramm. A i am ra Skolkovo r s r.

nAtAlyA kASpeRSkAyA, the ChAiRMAn of RuSSiAn AntiviRuS SoftwARe MAkeR k ASpeRSky lAB

evgeny plAkSenkov, MeMBeR of the BoARd of di ReCtoRS, Miel


28/40

26 / GO INSIDE /trca Rssa /

Ravi Sachdevastt

Th tp s b th sch ws s, ts mt. B s ct bss pptts tms bsss. a i m ps tht, spt sp w th, w w b t mms ss t th mt

bt bth th ct's ct chctstcs th sbtts bsss th. i ws ptc mpss b th m

st Tv gb , cs, th scts tht u cts sh wth s.

Comments

tr

nAtAliA SAMSonovA


29/40

an xotic county, county of footbll, coff, opop nd wild monky uch i th commonpcption of Bzil. It i oftn clld th "topicl rui".Tody, w tll you wht kind of Bzil th cond intk ofexcutiv MBa tudnt w.

t r s a Bra, a as amc a sra cs, s bsss ms, ra cas ss a scrss. t sc sar as c B hr, r r faca dm Cabra Bsss Sc s ca.

or as as rs ra-r bsss a s a car cra caracrscs ca mar, rc ss cra arbs ca ma a cra rm, sa Ar S-r, c ra cr Skolkovo ec MBA rramm. w a sca s Bra ars , cmm - a fdC bsss sc as r s s ar.

i 2011, a mra m as a rramm raa

racca smars (rss). tr prssr Cars Ara, eMBA s-s r c cmss Braa mar. vra drm-m s ab rcacs rass Braa bsss.A, crs, r a a crs cr's cra caracrscs.

thRough the eyeSof exeCutive MBA

StudentS RuSSiA

oPical

/Bsss BRiC/ Tropical Russia / 27


30/40

28 / GO INSIDE /Bsss BRiC /

nrss, as br, cs r as s cmas ara sma, ca a raa, crras rm a ar srs absss scrs cmar sccs bsss. ha car- s rs ss a sc r acs, Skolkovocas sc scrs rs it, ac, fMCg, ra sa a rs a cs scc cmas sa scrs.

Sra s ab as ss. My MAin AdviCe to Skolkovo Stu-dentS iS: AlwAyS ASk! A b ara s a ccas, saAmr drmm, rssr sra a fdC, a s ac ar b ss. t maars Braa cmas, c ar scca ab a m Rssa ss, r ma- mrss b ssca a a r ss, as as s's r a bsss acm.

t ss m rrsas ma cmas ur, Amcam,ia ubac, fa, ns, Bsa, tv gb, a nara, am rs.

t eMBA r scr scr cass a ur. t r a Braas assca sm rsss cass, s cm-a as maa sccss a s. B rc scas -rs a ma m mr rara, ur sca rc cs r rcs, ma m arab r rss aas (sms). Ara, r ar ms aas, a s rrss -a r bsss m.

A tv gb, ms ams a ars m ss r,

ss r a Bra s sc jaa rms csm

StRAtegy iS theABility to ASkqueStionS.My MAin AdviCeto SkolkovoStudentS iS: AlwAySASk! And do not BeAfRAid to do So onAny oCCASion

Mikhail Bratanvstt

Csss t th fdC, cmmct wth psss stts, mts t th cmps ths s q

pspct B th B mtt. f mp, sts t th Bsp stc ch it ubc w

s m, s th ct ct wth m pss tsts. vst th ft gp mpssw th sc pct. it ws s tst t cmp bsss schs m p, wth th ht ppch,

Skolkovo hs s mch ptt. S, , th tp ws sccss!

Comments


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/Bsss BRiC/ Tropical Russia / 29

ma rcs. t ac a rss cr's as rrr sa sam aa as ma as aca m ssrs Braa mar. S, ar b c ams srsescraa isara (Sa isara), s s br mr rrssms , sc as crr ar sc- srs.

Amcam a ss sm s ab r Braa mar,

ca rr rc a r a ascs bsss.

o s fa, eMBA ss sa r s ars a a r, 3,000 cars r s assmb r a, r r20 scs. A, crs, r r car Bra s a fa.

t r s sra cs: B hr, Sa pa, a R jar.

i as mra s ars ascs Bra, sa Ar Sr. fr -am, Sa pa s a ra rar arss sa-cr c, a sbrs ar r smar ar. tr ar cs, ss arsaras rr. B rm a bsss rsc, c s crb a c! R jar rrss a r Bra. ds rms bs, rsc ca a sac ac-

s as a c, rrm 's m, c s ra a sm-a bac-ra. A B hr s r ars c Bra. Sapa s m sm 22 m , a R a B a as a s m, rsc. B hr s a sm a m-rss crass R a bsss Sa pa.

A a ar rss? A s ar cra ar-ca cr a rsa ca mar. B a s -rsa a Bra, ia a Ca ar rmar crs ar -as ra ms cms, a, mra, crs ra- r a. Crras ra s mars a ar s b r bsss, as -cm sms, a,a ra a mar r r s, r. A r a-

ab rc ca b a Rssa. w s r ec MBA sssccss s ar.


32/40

30 / GO INSIDE /le b /

W tid to lct th mot ugnt tk fcing thruin conomy fo pojct, nd th xmplhow tudnt how th public nd ocil cto wokfom within, id alxi Gmnovich, sKOLKOVOpogmm dicto fo th public nd ocil cto.

t ar aras c ss ar r s mrss: ra a rba

csrc, rsm, sa, a sca rr. Cs c mar b-c rs msr cas, a as cs a rs. dr rcm, ss r rc a s r a ra-a am, ar a b srs ac arca, a

MBa STudenTSFirst ProjEcts


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/ le b / MBA Students first projects / 31

s cas a cs. ers c Sr Mr,Aar vs, vr grasc, grr yas, A v,na Sa a Marara Sma ac sr ss asr rc r b sar aab rsa rc. MBA ssarac rc rssb a a sr a, a cs rsas, a sm m ar a ss a as r-s b rramm arcas.

isr Ms, Mar kaa, sar s mrsss: i a a s-s r r r car, cam ar a s, a aar rmama , msra ss a r b craa cmrsb.

t rs ss sar a rc m a cra a m cc

r Mar ga msm cm Crs. t r as rs ar sbs amr, a a cs, c rsr cassca m s abr. t a r b r:a r, cs am r rc.

w a a r baac cmba rms ca.frm a ma sa, r am as r arms, a r s ra cra, c baac acamc caracr a rs r aa-ss, sa Mara fma.

i s arcar cra a ss a msra sr,asra a bsss acm (c ar s a a Skolkovo) a, asr rrsas mr bsss, s aracs rb-

ms. fr am, am a s a bra r c kaa as bcm r-cas s ss. As a rm, c s r mmbrs am a amar c, a , r, r ara ra sc a r.

w r br ars ss a ms as a ca a, sala naar. B a a kaa rm a r a, rba ra. S s r rrs ea a draa arr, rsrc r b RuB1,000. tr a as arr a bac.

las ars rc ss a Skolkovo ss r as r -rm r: A grmac sa a ra a rcs arb mm ar rs. i b rs rac -

m s ars rcs, c r m scr ra a arc-a. ub, ss rc s ms mra ca-rs sccss r Skolkovo, a a b b cra.

ts rc as b aab rms rsa m, sa s- ea Mara. w a cra cs bc ars,c r b sca r rm a ar s r crras. t r r rms sabs cmmcasa b c rass, a r a ra ass aac ma cras. i am r as rss, c cm cas.

i sms a bcs s a r ac, a s m s

s a r ars m!


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oursuccEss ratE

iS higheRthAn uSuAlNubar Afeyan

s tp

H ws b lb, m t C th th uS, wh h t . as mmt, i h t cstt

p tht i w hw t smth. a ctst t cmc sctsts, i ws t t m msts, nb ss. Sc

1987, h hs hp ct m th 20 stt-ps b tch. H s th s th f fshp vt,whch hs uS$1 b pt . H tchs tpshp t th MiT S Sch Mmt s mmb th

Skolkovo itt as B. nb a sp wht s sccss stt-ps t pbc ct t th

Mscw Sch Mmt.

nuBar afeyan:

HoW To Make

a SuCCeSSful

STarT-uP

About


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/ ce eee/ Nubar Afeyan: how to make a successful start-up/ 33

wHat iS needed for tHere to be more entrepreneurS?

prs, a rrr s s f cr-

a cma. t m f sra r-

rrs mr: 2000, 29% f Mit raas cr-

a cmas a 9% cra r. d i xc -

rrrs a cca bas? n.

B r ma b ar m Mit r Safr. t

ma s cc cca rss ab rrrs.

wHat are tHe typicaL miStaKeS to aVoid?

dars r s ra fr sar-s: s a-

ra sc ar sccssf. w ms b rar ca

a as ma ms as accms s.

tra r sar- as a rjc, a cma. l a

a as a sr s br a cmrs rsas?

ta s b ab ba cm.

Ma bsss as scrb ba csmr, b

scrb csmr sm ma a c-s ab b r rc r src. Czs ca a

s r mc, b f srac cmas a

cfc , a fr .

n r ra a as cmmrcasa a. i s m-

ra f a ara c a a mas a rf.

d a a am a ca r rcab sas?

y s, cssc, a rab; srs ca

ss s.

d a r s m bfr a asr

a f r rc qss.

nr , b fr rsf s mra r

a crcmsacs a cs r s.

wHat quaLitieS SHouLd a Leader HaVe?

n bs a a ar ms b a rar f

as. Bfr a rsf r ms,

r r ss a r rsf.

wa s mra s c, cmmca ss a

ab aa ca crcmsacs. trfr,

rcr maars frm ar cmas a a caac aa s f faa fr a sar-.

y m, c s ac ms maars. if

b rjc ar a srma s ras,

cas ar a ar. i ra as a-

rs r srcms, s bcms asr fr

cmmca m.

t a f a sar- s b msc a ara.

if ar ara , ca fa s ras. if

ar msc, r ffcs.

wHy HaVent you gone into caSH, but continue inVeSting in

eVer more new Start-upS?

B sar-s s xc: m rs

ar rar a rss. p

a fr br a . t ca

a a fr rfrc ccr frm a a scra a

a. i csr rrrs f ms mr-

a rfsss. i am a a Mit a Skolkovo s

as .


36/40

34 / GO INSIDE /o e/

vladivostoK,hErE wE comE!

TrnsMISSION-REGION


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/ o e/ Cultivating traditions for SKOLKOVO graduates/ 35

i s a ar Sara mr a car ar ar Cams. tr s sa cm ar. Sra bac Mrcs cars sa a r, a s abs arac a bc r. A -scr b ras trasMiSSion-Region,a ec MBA raas a a b. t car ra sars a a r, a am ara b vas sm s ar.

w a bcm rs r s ars. A a ara b r ma cs kaa,l, Mc b sm s ma vas, r i am rm ra, sas raads Aar. S, aca, a sra ms

a, a a as br: m m s as a as rra?

wHy tHe branding, and wHat doeS tHe miSSion inVoLVe?

i s sm: ss r r a rssbrar r a r Rssa cs, a scssma sss am mss a sc cas.ea, s mss as ras b-c aarss ab sss ra m arasrcr.

t raas ra 11 cs s. i r

s, arca r abs. i yarbr,nsbrs, kabars a vas, ma c b ra rasrcr Rssa: sca rasrc-r, arrs, ras a rs, rsc.

t a sr. Mrcs-B s ca carssr ra, trasCrBa s rcs c-s arr a Skolkovo s rasr.

ws, cr, rs a s s ac-cma rrs. t raas ac r scass,as, rmss. A Ml, a glk, a e-Cass; cars ar a. drrs, a r sar ss! is m .

S, raas a cm 16 ms a s rcs, a a s mmrs a mrsss,b as raas r , ts s b! t c sars, ms r crm-a rbb a s ra: vas, r cm!

Mercedes-Benz s th c c sps th ,

TransCreditBank s th pjcts cs pt

SKoLKoVo s th s.

ech cycl of tudnt h it own tdition,but th excutiv MBa gdut hvbn pticully ctiv: thy tvlldbod th Kunhtn, cuhd gpto mk win in Tucny nd climbdMount Kilimnjo. Wht' nxt?

the ideA found support.


38/40

36 / GO INSIDE /sKolKovo ee /

WHaT

To read?AboutSt l

i th p: hw g ths,

ws shps sSm a Scsr, 2011

Eee k e ge

e ee b ge

e pef p e

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ee pfe, f

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e.

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Btt pss: hw

t s b t th bst

thmss thsharar Bsss prss, 2011

te ee p-

e pee bee e

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150 cEo,

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fsh: w st

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p ke, bk efe

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i ' e e e-

e b b

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; e b e e

f ep e e ee ee.

H om gt nw buin book publihd in 2011. Thy hv bn chon topnt ky iu in buin tody: nw id bout ldhip; potit of on ofth mot powful nd innovtiv compni in globl buin; th nw chllng ofmnging puttion in th digitl g; poitiv pychology nd it impliction fo bui-n nd ocity; nd th fit comphniv covg of pivt quity to includmging mkt.

Helen Edwards

H th

Skolkovo lb

Pjct

B cm t Skolkovo H ws H imt Scs t

l Bsss Sch wh sh w wth bsss stts 20

s. Sh ws Pst th ep Bsss Schs' lbs' gp

m 2005 t 2008 hs wtt ct w bt bsss schbs uSa ep. i octb 2009 sh ws m H

fw th Cht isttt lb imt Psss h

scs t tt bsss bshp.


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/ / / / 37

t Skolkovo srs bcas rc a as cmc a as rs maam.t ars c rrs rs ms ara bsss rar, sc as pr drcr a Aa grsa, am rs.

t srs csss r aras: rar r a ar, mmrs, cassca r a bs cs -saar aracs bsss.

ThE SKOLKOVO SERIES

Of PubLIcaTIONS

CapitalismChinese-Style:

theStateandBusiness

wamcansmsasC

nausoxanas

uc

anomnalralarl

?doscounrav

caalsmanafrmar

k?waosCn

s

mraclman?inCaalsmCn

sCaracr-

scs:enrrnursa

nSa,auorprofs-

soryasnghuang,o

acsolcalconom

annrnaonalmanag

mnaMitSloanSco

olof

Managmn,bunksv

arousncorrcrc

ons

abouCnsno

mnonbcarfullanal

sng

counrsconomc

olcovrlas30a

rs.

trsarcsbaso

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n:

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m

Cnsoffcofna

onalsascs,anvarou

sn-

ssourcs.tbooks

amabusnsso

l,

conomssanolcal

obsrvrs.

TheShapeoftheNewIndia:

theEvolutionofChangingIdeas

imagg ida:te ideaofa

Reewednao sabou

ida,sprobemsadsprospe

cs.nadaneka,co-

carmaofeboardofdrecors

a ifosystecoogesld

coducsargugadmpara aaysso

f eecoomy,

pocsadcuureofscoury

rougeprsmofefu-

dameadeasadefedsfa

ceepasadcoue

odo sooday.heexames e

ssuesprevegidafrom

fuyacevgsvaspoea.

tebooksamedabusessp

eope,ecoomss,poca

observersadeveryoeeres

edeidaofodayad

efuure.


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SKOLKOVO Go Inside (summer 2011)

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Transcript of SKOLKOVO Go Inside (summer 2011)