[email protected] The Daily News of TV Sales Wednesday ... · understanding of digital media...
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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] Copyright 2018. The Daily News of TV Sales Wednesday, May 22, 2019 FORECAST ANTICIPATES A NEW RECORD IN 2019 The hottest part of the car dealerships’ lots this summer might just be where the used cars are parked. Not only have inventories been boosted by more than 4 million vehicles coming off lease this year, but with tariff talk threatening to raise the price of new cars, the mid-year market seems primed for pre-owned models. Cox Automotive reports sales of certified pre-owned or “CPO” vehicles increased 6 percent year-over-year in April as 233,540 CPO units were sold. The latest numbers (see chart HERE) show more used cars were sold in March and April than compared with the same two months a year ago. Cox says that brings total CPO sales for 2019 to 910,578 units, up 2 percent year-to-date versus the same period last year. “This growth in CPO is in stark contrast to the weakness we continue to see with retail new-vehicle sales, which are down 4 percent for the year,” Cox reports in its monthly update. Interest rates are rising and credit tightening at the same time new car prices hit record levels. The average transaction price for a full-size pickup was $50,195 in April — the highest ever, says Cox. Now tariff talk has only helped to put an even bigger focus on affordability. As a result, some consumers who may’ve bought a new car or truck are being lured to the used department. Cox says the CPO market is “primed to continue its growth” and its analysts predict 2019 will be another record year, forecasting 2.75 million CPO sales. That would be up from the 2.7 million sold last year and would mark the ninth consecutive year of record-breaking sales. The biggest- sellers of CPOs last year were Toyota, Honda, Chevrolet, Ford and Nissan. (See the rundown HERE.) Beyond the numbers, the way in which people are buying a used car is changing. In terms of advertising, it means a tighter timeline to reach shoppers. Cox’s 2019 Car Buyer Journey Study shows the average CPO buyer spends 85 days in the market, about a month and a half less than in 2017. And half of CPO buyers close in 30 days or less. The study also shows CPO buyers spend 10 fewer days in the market than new-vehicle buyers and eight fewer days than buyers of non-certified used vehicles. CPO buyers still spend more time researching a purchase than other types of shoppers, the study shows. TV OPENING SHOPPERS’ EYES TO NEW TECH Poking yet another hole in the myth that young adults don’t watch television is a new survey about where 18- to 29-year-olds discover consumer technology products. While three-quarters of the generation that was raised on mobile say they learn of new products on social media, their second source for initial product awareness is television. Among young adults, 42 percent said TV opens their eyes (Continued on Page 3) COX: SALES OF USED VEHICLES SURPASS NEW ONES ADVERTISER NEWS Nordstrom has chosen Oct. 24 as the opening date for its new seven-story New York City flagship, Bloomberg reports. The 320,000-square-foot luxury department store will be the retailer’s first full-line store in Manhattan, and earlier this month the company announced plans for two Manhattan service hubs where shoppers can pick up online orders and access services including tailoring... Urban Outfitters has launched a monthly clothing rental subscription service called Nuuly, which it hopes will attract new customers and spur brand fans to spend more. The Wall Street Journal reports subscribers will pay $88 per month to rent up to six items from Urban Outfitters, Free People and Anthropologie... Whole Foods Market will swap plastic straws for paper at its 500 stores in North America and the U.K. starting in July, the company says. CNN reports stores will also start using smaller plastic produce bags and replace hard plastic rotisserie chicken packages with bags that use about 70 percent less plastic... Nike, Adidas and Under Armour are among the more than 170 companies that signed a letter urging the White House to rethink a plan to impose tariffs on about $300 billion in Chinese imports, including shoes. “The proposed additional tariff of 25 percent on footwear would be catastrophic for our consumers, our companies and the American economy as a whole,” the letter says... Men’s apparel brand Taylor Stitch has launched a new platform dubbed Restitch to sell refurbished preowned pieces at lower prices, Fast Company reports. The brand joined with Yerdle, which has created similar sustainability- focused resale programs for bigger companies including REI and Patagonia... Maven, the mobility brand operated by General Motors, is ceasing operations in New York, Chicago and multiple other markets as part of a “shift in strategy,” a spokeswoman said. Maven car-sharing will remain in Detroit and Los Angeles, but details were unavailable on how the company plans to address services in other markets... General Motors is postponing the launch of a new inline-six turbodiesel engine in the Chevrolet Silverado 1500 and GMC Sierra 1500 until the 2020 model year. The EPA’s emissions certification process for the engine is taking longer than anticipated, creating a “slight delay,” according to a memo GM sent to dealers yesterday... Home Depot attributed adverse weather conditions to lower-than-anticipated same-store sales growth of 2.5 percent in Q1, well below the 4.3 percent gain expected by analysts. The home improvement chain’s earnings, however, exceeded expectations at $2.18 per share, 10 cents higher than estimates... Frito-Lay is co- marketing three of its biggest brands — Lay’s, Doritos and Tostitos — as the perfect snacks for summer. “The Perfect Side of Summer,” from in-house agency D3, includes 30-, 15- and 6-second spots that will run for an 11-week flight through Labor Day across TV, digital and social.
Transcript of [email protected] The Daily News of TV Sales Wednesday ... · understanding of digital media...
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This publication cannot bedistributed beyond the office
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[email protected] Copyright 2018.The Daily News of TV Sales Wednesday, May 22, 2019
FORECAST ANTICIPATES A NEW RECORD IN 2019 The hottest part of the car dealerships’ lots this summer might just be where the used cars are parked. Not only have inventories been boosted by more than 4 million vehicles coming off lease this year, but with tariff talk threatening to raise the price of new cars, the mid-year market seems primed for pre-owned models. Cox Automotive reports sales of certified pre-owned or “CPO” vehicles increased 6 percent year-over-year in April as 233,540 CPO units were sold. The latest numbers (see chart HERE) show more used cars were sold in March and April than compared with the same two months a year ago. Cox says that brings total CPO sales for 2019 to 910,578 units, up 2 percent year-to-date versus the same period last year. “This growth in CPO is in stark contrast to the weakness we continue to see with retail new-vehicle sales, which are down 4 percent for the year,” Cox reports in its monthly update. Interest rates are rising and credit tightening at the same time new car prices hit record levels. The average transaction price for a full-size pickup was $50,195 in April — the highest ever, says Cox. Now tariff talk has only helped to put an even bigger focus on affordability. As a result, some consumers who may’ve bought a new car or truck are being lured to the used department. Cox says the CPO market is “primed to continue its growth” and its analysts predict 2019 will be another record year, forecasting 2.75 million CPO sales. That would be up from the 2.7 million sold last year and would mark the ninth consecutive year of record-breaking sales. The biggest-sellers of CPOs last year were Toyota, Honda, Chevrolet, Ford and Nissan. (See the rundown HERE.) Beyond the numbers, the way in which people are buying a used car is changing. In terms of advertising, it means a tighter timeline to reach shoppers. Cox’s 2019 Car Buyer Journey Study shows the average CPO buyer spends 85 days in the market, about a month and a half less than in 2017. And half of CPO buyers close in 30 days or less. The study also shows CPO buyers spend 10 fewer days in the market than new-vehicle buyers and eight fewer days than buyers of non-certified used vehicles. CPO buyers still spend more time researching a purchase than other types of shoppers, the study shows.
TV OPENING SHOPPERS’ EYES TO NEW TECH Poking yet another hole in the myth that young adults don’t watch television is a new survey about where 18- to 29-year-olds discover consumer technology products. While three-quarters of the generation that was raised on mobile say they learn of new products on social media, their second source for initial product awareness is television. Among young adults, 42 percent said TV opens their eyes
(Continued on Page 3)
COX: SALES OF USED VEHICLES SURPASS NEW ONESADVERTISER NEWS Nordstrom has chosen Oct. 24 as the opening date for its new seven-story New York City flagship, Bloomberg reports. The 320,000-square-foot luxury department store will be the retailer’s first full-line store in Manhattan, and earlier this month the company announced plans for two Manhattan service hubs where shoppers can pick up online orders and access services including tailoring... Urban Outfitters has launched a monthly clothing rental
subscription service called Nuuly, which it hopes will attract new customers and spur brand fans to spend more. The Wall Street Journal reports subscribers will pay $88 per month to rent up to six items from Urban
Outfitters, Free People and Anthropologie... Whole Foods Market will swap plastic straws for paper at its 500 stores in North America and the U.K. starting in July, the company says. CNN reports stores will also start using smaller plastic produce bags and replace hard plastic rotisserie chicken packages with bags that use about 70 percent less plastic... Nike, Adidas and Under Armour are among the more than 170 companies that signed a letter urging the White House to rethink a plan to impose tariffs on about $300 billion in Chinese imports, including shoes. “The proposed additional tariff of 25 percent on footwear would be catastrophic for our consumers, our companies and the American economy as a whole,” the letter says... Men’s apparel brand Taylor Stitch has launched a new platform dubbed Restitch to sell refurbished preowned pieces at lower prices, Fast Company reports. The brand joined with Yerdle, which has created similar sustainability-focused resale programs for bigger companies including REI and Patagonia... Maven, the mobility brand operated by General Motors, is ceasing operations in New York, Chicago and multiple other markets as part of a “shift in strategy,” a spokeswoman said. Maven car-sharing will remain in Detroit and Los Angeles, but details were unavailable on how the company plans to address services in other markets... General Motors is postponing the launch of a new inline-six turbodiesel engine in the Chevrolet Silverado 1500 and GMC Sierra 1500 until the 2020 model year. The EPA’s emissions certification process for the engine is taking longer than anticipated, creating a “slight delay,” according to a memo GM sent to dealers yesterday... Home Depot attributed adverse weather conditions to lower-than-anticipated same-store sales growth of 2.5 percent in Q1, well below the 4.3 percent gain expected by analysts. The home improvement chain’s earnings, however, exceeded expectations at $2.18 per share, 10 cents higher than estimates... Frito-Lay is co-marketing three of its biggest brands — Lay’s, Doritos and Tostitos — as the perfect snacks for summer. “The Perfect Side of Summer,” from in-house agency D3, includes 30-, 15- and 6-second spots that will run for an 11-week flight through Labor Day across TV, digital and social.
PAGE 2 The Daily News of TV Sales @ www.spotsndots.com
AVAILS WHDH, an independent television station in Boston, is searching for an Account Executive. The AE will generate new and service existing local accounts, ensuring all financial goals of the TV station are being exceeded, while developing and maintaining relationships with agencies and clients. Must have the ability to manage and enhance direct relationships with agencies and clients to promote station image and perception. Experience with One Domain, CMR and OSI software applications a plus. Resume and cover letter to: [email protected]. EOE.
WSNN, the Suncoast News Network in beautiful Sarasota, Fla., is looking for a Local Sales Manager, a dynamic individual who will meet or exceed revenue goals by leading, motivating and challenging our local sales staff. Building relationships with our current clients and agencies, along with new business development, is a high priority. You must enjoy being hands-on and in front of our clients. Proven track record in sales required, previous media sales
management experience preferred. Send resume/cover letter to [email protected]. EOE. KEZI 9, Eugene, Ore. (ABC), seeks an experienced Digital Sales Manager. Candidates must have a strong understanding of digital media advertising products, social media networks, digital media measurement tools and analytics, and the role of digital media as part of an overall marketing and advertising strategy. A minimum of 3-5 years’ experience in media sales or related field is preferred. We’re looking for a team-oriented professional with a proven record of new business development, digital advertising sales, and a tireless work ethic. Cover letter/resumes to: [email protected]. EOE. WBRC FOX6 News, the dominant No. 1 station in Birmingham, Ala. (market No. 43), has an immediate opening for a talented, motivated Account Executive to join our energetic and professional sales team. We seek a self-starter with a sense of urgency who can sell new business on-air, online and on mobile platforms while maintaining and growing existing business. Candidates must be detail oriented and have excellent communication and customer service skills, plus 1-3 years’ sales success in TV, radio, digital or cable. CLICK HERE to apply. EOE-M/F/D/V. NPG of Idaho seeks a Director of Sales. This person is responsible for achieving the revenue goals and coordinating the sales activities of our stations. The DOS manages the sales, traffic and commercial production departments of KIFI, KIDK, KXPI, CW, Telemundo and Local News 8 Now, Idaho Falls-Pocatello, Idaho (market No. 161), and supervises and is responsible for achieving digital revenue goals. College degree and experience in television sales management preferred. Qualified candidates, send info to: [email protected]. EOE.
See your ad here Monday! CLICK HERE for details.
NETWORK NEWS The Big Bang Theory’s 279th and final episode has aggregated an audience of 23.44 million viewers according to the Nielsen live + 3 day ratings for last Thursday. That’s up from the average of 18 million people who watched the series episode of history-making hit CBS comedy. The longest running multi-cam comedy series in U.S. TV history ended its 12-season run as the top entertainment series in its final year in total viewers. It’s the first series able to make that claim since NBC’s Seinfeld did so, 21 years ago. The L+3 stat makes Big Bang’s finale episode the most watched non-sports series program of the 2018-19 season. The number does not include viewing from Monday night’s encore broadcast of the finale on CBS in primetime which clocked another 6 million viewers... Former Chicago mayor Rahm Emanuel has reportedly signed two national media deals — one with ABC News and another with The Atlantic. At ABC News, where he already has turned up several times on This Week with George Stephanopoulos, Emanuel is expected to serve as a paid contributor and appear as a political analyst on Good Morning America, according to The Daily Beast, which broke the news yesterday... Ellen DeGeneres will continue her top-rated daytime talk show for the next three seasons, she announced yesterday. The deal extends The Ellen DeGeneres Show’s run through 2022. Previously renewed through the 2019-20 season, the show already has been licensed by the NBC Owned Television Stations (10 stations) and Hearst Television (22 stations) through the 2021-22 season... The 2019 NBA Finals begin Thursday, May 30, at 9 PM (ET) on ABC. The Western Conference champion Golden State Warriors will visit either the Milwaukee Bucks or the Toronto Raptors in Game 1.
CBS CREDIT UNION MANAGER PLEADS GUILTY The manager of a credit union for CBS employees pleaded guilty in Los Angeles federal court yesterday to a $40 million embezzlement scheme. Edward Rostohar, 62, was arrested in March after the scheme began to unravel. According to prosecutors, he admitted to stealing money from the bank for the last 20 years. Rostohar is set to be sentenced on Sept. 16. Prosecutors are expected to seek up to 15 years in prison, thanks largely to the magnitude of the losses. In the plea agreement, he agreed to forfeit various bank accounts and personal property, including watches, jewelry, a Tesla and a Porsche, as well as precious coins and bars seized from the Porsche. Authorities believe that Rostohar gambled away much of the proceeds of the fraud. He’s also accused of spending some of it on private jet flights, and to start a business in Reno, Nev. Federal officials shut down the CBS Employees’ Federal Credit Union following the discovery of the fraud, and transferred the assets and liabilities to the University Credit Union. The credit union served about 2,800 members, whose deposits were insured up to $250,000.
5/22/2019
Stephen Colbert
No spoilers, but the ‘Game of Thrones’ finale had
everything: heartbreak, betrayal, desolation — and
that’s just how fans feel about the writers.
The Daily News of TV Sales @ www.spotsndots.com PAGE 3
CBS SEES CONSUMERS WITH 10 OTT VIDEO SUBS CBS has set big subscriber growth goals for CBS All Access and Showtime OTT. It’s also facing a lot of new streaming competition. But it’s no problem, according to one company executive. Marc DeBevoise, president and chief operating officer at CBS Interactive, says the average uptake of streaming services is going to expand a lot. He tells Ad Age the current average is already more than three streaming services per consumer, and while that number isn’t likely to grow as high as two dozen, he certainly sees it getting into the double
digits. “We feel like we are on the right rocket ship. We don’t know exactly what seat we’re in, but we’re certainly on it and headed to good places,” DeBevoise says in a report from FierceVideo. Earlier this month, CBS said its direct-to-consumer subscriber base had increased 71 percent year over year. That update came after the company in February said All Access and Showtime OTT had 8 million combined subscribers.
CBS expects to have 25 million combined DTC subscribers by 2022. Parks Associates’ latest Top 10 U.S. OTT video service rankings has Showtime and CBS All Access at Nos. 7 and 8, respectively, behind Netflix, Amazon Prime Video, Hulu, HBO Now, Starz and MLB.TV. But some major new competitors, including Apple, Disney+, NBCUniversal and WarnerMedia, are all launching new services soon.
THIS AND THAT The FCC yesterday launched a new consumer video about the ongoing frequency changes happening to some TV channels between now and July 2020. Some channels are changing frequencies as part of the incentive auction repack process... T-Mobile has won the backing of Ajit Pai, chair of the FCC, and fellow Republican Brendan Carr for its merger with Sprint after the carriers agreed to several conditions, but the Justice Department reportedly wants more concessions. The carriers agreed to wire rural areas, bring 5G wireless service to most of the U.S. within a few years and sell off Sprint’s Boost prepaid service.
5/22/2019
George Carlin
Weather forecast for tonight: dark.
MONDAY NIELSEN RATINGS - LIVE + SAME DAY
NBC SET TO WIN SEASON RACE IN 18-49 NBC has clinched first place in the September-to-May primetime season for adults 18-49, the network said, its fifth win in the category in six years. CBS won the total viewers race, and was just off the pace in 18-49. In the 18-49 contest, Broadcasting & Cable reports, it was NBC at 1.6, CBS and Fox at 1.5, ABC at 1.2 and The CW at 0.4 in Nielsen “most current” averages. In total viewers, CBS did 8.9 million and NBC 7.2 million. ABC had 5.6 million and Fox had 5.4 million, while The CW did 1.3 million. The season ends May 22. Pacing NBC was Sunday Night Football, This Is Us, Manifest, New Amsterdam, the Chicago dramas and America’s Got Talent: The Champions, which debuted in January. CBS’ strong prime players include the recently concluded The Big Bang Theory, along with NCIS and Survivor. CBS had the 2019 Super Bowl, and March Madness basketball as well. NBC won 18-49 last year and CBS got total viewers. In 18-49, NBC had a 2.2, ABC, CBS and Fox a 1.5, and The CW a 0.6. In total viewers last year, CBS averaged 9 million, while NBC was at 8.9 million, ABC at 6.1 million, Fox at 4.9 million and The CW at 1.7 million.
TELEVISION STILL AUTO’S TOP U.K. AD CHANNEL TV remains the largest U.K. advertising channel for automotive brands, with a 6 percent rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data. The study, from Nielsen, shows that cinema experienced the largest uplift, with a 14 percent increase in spend to $39.4 million from $34.3 million the previous year. Ford remained the U.K.’s biggest automotive spender in traditional advertising. Ford was followed by Renault, which significantly grew its share of spend on cinema to $6.1 million (up from $343,452 in 2017). Vauxhall took third, surging from ninth in 2017, as its spend on TV advertising rose 24 percent. Jaguar Land Rover jumped to fourth in 2018 from seventh in 2017. It strikingly altered its advertising strategy in 2018, with spend on OOH plunging from $8.39 million to $2.03 million. At the same time, its spend on TV increased by 49 percent ($12.46M vs. $8.27M).
TV OPENING SHOPPERS’ EYES TO NEW TECH(Continued from Page 1)to new gadgets and technology. That’s higher than the 36 percent who said they rely on online tech websites like CNET or The Verge, or the 17 percent who mentioned lifestyle-focused websites and magazines like Buzzfeed and GQ. The data released by Matter Communications — an agency that works with brands like JBL, Sylvania and HTC — is based on an April survey of 1,000 U.S. consumers. Another finding is that reliance on video content continues to rise, with the number of consumers who use video options like YouTube as a source for product recommendations and reviews more than doubled from 2018 (38% vs. 18%). It also found shoppers 18-29 are almost three times as likely to consult YouTube, compared with consumers over 30.
