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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Thursday, February 1, 2018

DEALING WITH FACEBOOK FEED CHANGESHOW TV CAN REMAIN RELEVANT With Facebook changing its News Feed algorithm to prioritize posts from family and friends, many people will be seeing fewer sponsored posts from Tasty, CNN and other content creators. TechCrunch notes that’s going back to pretty much how Facebook started out. The social media site is focused on rebuilding its brand and delivering a better user experience. For content creators, though, the question is how they can adapt to the new algorithm to make their content more meaningful and hold eyeballs. The good news is that people will do less scrolling because there’s less junk in their feed. Chicago Tribune deputy digital editor Kurt Gessler told Digiday the move by Facebook reinforces what his publication and others had been saying. “We were always much more interested in quality over quantity. We were never fire-hosing into Facebook,” Gessler said. Bleacher Report SVP Keith Hernandez told Digiday that audience development teams now have the freedom to think about engagement. It is no longer just about clicks. To win in social media, says TechCrunch, content publishers will now have to look beyond Facebook, because its traffic will diminish. Publishers will need to expand content distribution and monetization outside of the Facebook News Feed. That requires even greater content quality on O&O platforms and innovative advertising opportunities—beyond the old, boring banner ad. Even with the changes, Facebook will still be the 800-pound gorilla of social media. A report just out from social analytics company ListenFirst—titled State of Social TV—says organic reach on Facebook declined by 40% over the past year, but the number of people who saw a TV post organically declined by only 13%, meaning TV posts reached audiences beyond a TV page’s fan base. Meanwhile, Instagram surpassed Facebook in 2017 as the most engaging platform. Instagram grew 41% in engagement in 2017 while Facebook engagement declined by 25%. ListenFirst says Instagram’s fan footprint across TV pages grew 11 times from 2014 to 2017 topping 256M followers, nearing Twitter’s 283 million followers. TV social branded content is highly effective, according to the report. Social branded content published by TV pages outperformed non-branded content by an average 42% in 2017, and generated nine times more engagement than what an advertiser generated on its own page. (Contnued on page 3)

ADVERTISER NEWS Online retailer Boxed.com has spurned a takeover bid from Kroger and is instead sending out feelers to Amazon, according to Supermarketnews.com. Kroger’s bid was believed to be around $300 million to $400 million. Boxed.com has been described as the “Costco for Millennials,” offering consumers and businesses club-sized packages with free two-day delivery in the lower 48 states on purchases of over $49, without the membership fees and

hassles of visiting a club store....Macy’s is ending its participation in the multi-retailer Plenti loyalty program, the department store told RetailDive. Plenti points will accrue on qualifying purchases at Macy’s until May 3. After that, Plenti points earned with Macy’s can be redeemed at the remaining Plenti partners....Starbucks said its mobile order and pay service grew to 11% of transactions in U.S. company-operated stores in the first quarter of 2018, up from 10% in the prior quarter....

McDonald’s is bringing back the Mac Jr. and the Grand Mac, which were first released as limited items in January 2017. The Mac Jr. is a smaller, single-patty cheeseburger with all the other Big Mac accoutrements. The Grand Mac is an even larger version of the Big Mac, with 61% more beef than its precursor.... Hello Fresh seems to have found the secret to succeeding in the highly competitive and volatile U.S. meal kit industry. While competitor Blue Apron has languished since its IPO in June, HelloFresh’s shares are up and sales are increasing. Sales are up, but so is competition. Fooddive.com reports that Publix and Kroger both launched their own in-store meal kits in 2017, and Albertsons doubled down by purchasing well-known meal kit service Plated last September for an undisclosed amount. Amazon has started selling its own new meal kits, which has all the earmarks of turning into an industry disrupter down the road.... The U.S. Federal Reserve kept interest rates unchanged on Wednesday but said inflation likely would rise this year, bolstering expectations borrowing costs will continue to climb.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS The CW network added to its pilot orders bringing the total tally to nine for the new season, up from six last year. Included in the new round of orders is an immigration-themed Roswell reboot and dramas from Greg Berlanti and Rob Thomas. Other titles are In the Dark, Skinny Dip, Playing Dead, The End of The World as We Know It and Spencer. The network has already ordered pilots for Wayward Sisters, Charmed and Dead Inside. The Roswell reboot is based on Melinda Metz’s Roswell High book series that was the basis for the series that aired on the WB Network and UPN for three seasons. Spencer is a drama about a high school football player from South Central Los Angeles that’s recruited by Beverly Hills High. In the Dark follows a flawed and irreverent blind woman who is the only “witness” to the slaying of her drug-dealing friend. She sets out to find the killer on her own when the police dismiss her story. Skinny Dip, based on a novel by Carl Hiaasen, revolves around a woman who teams with a jaded ex-cop to exact revenge on her cheating spouse. Playing Dead is a dramedy about a dysfunctional family of morticians whose lives are turned upside down when a woman who abandoned them 15 years ago returns and ask them to fake her death. The End of The World as We Know is based on the Iva-Marie Palmer book of the same name about a spaceship carrying the universe’s most deadly alien’s that crashes in Southern California…… NBC is coping with challenges that did not exist when it last had the Super Bowl in 2015. Network executive Mark Lazarus and others addressed such topics as the NFL’s TV ratings vulnerability, anthem protests, and a chance of Grammy-style activism during Super Bowl LII’s halftime show with Justin Timberlake. When asked if he foresees the big game being streamed by a digital network instead of carried by a linear-oriented network, Lazarus responded, “I don’t see it, I see, and what’s happening, is the NFL continues to be a broadcast-centric league. It helps them maintain and grow as the largest media property in the world. But what’s being added along the way are other platforms.” Executive producer Fred Gaudelli, said, “I don’t expect that happening” when asked about possible national anthem protests. He went on to say, “We’re here to cover a football game, not a political event.” Play-by-play announcer Al Michaels pointed out that if something does occur NBC would cover it. Lazarus said that Timberlake’s halftime show should go off without incident, despite the pop star’s recent release of the song Supplies, which criticizes President Donald Trump……Fox network personality Chef Gordon Ramsey has opened a brick-and-mortar version of his television show. Gordon Ramsey’s Hell’s Kitchen held its grand opening at Caesars Palace in Las Vegas over the weekend. Ramsey was joined by the finalist of the show’s 17th season as well as other contestants from the programs previous seasons, and 400 invited guests. This is Ramsey’s fifth Las Vegas restaurant and already has 25,000 reservations booked.

AVAILS If you can’t get seem to get enough great food, music, culture, architecture, arts, museums, festivals, and more, look no further- New Orleans may be the city for you! WDSU, the market-leading Hearst Television NBC affiliate in New Orleans is looking for an experienced Account Executive to join our all-star sales team. We’re looking for a self-motivated, disciplined and organized candidate that lives to win; minimum two years media sales experience required. CLICK HERE for

more info. WATCH THIS. EOE Entravision Tampa Bay, Florida’s #1 West Coast Spanish Language Cluster, seeks an Integrated Marketing Solutions Consultant for Univision, UniMas, LATV + Pulpo Digital Ad Network. This person will maximize advertising revenue generation by selling to TV + digital focused advertising agencies and clients direct. Must be a sales hunter and aggressively manage new business development opportunities along with

key and other accounts. Minimum of 3-5 years outside sales experience, Media sales experience a PLUS. 2+ years digital ad sales experience; preferred. CLICK HERE to apply. November Studios, the Agency of Record for Whitetail Properties TV seeks an experienced Account Executive to join our sales team. We’re looking for a driven, solutions-based seller who is eager to develop new business. If you have a passion for the outdoors, are highly motivated and a creative thinker who thrives in a fast-paced environment, we want to hear from you. Media sales experience, Broadcast TV sales preferred. Proficiency with Microsoft Office Suite products required. CLICK HERE for more info or to apply. No calls. EOE. Account Executive: ABC6 in Providence, Rhode Island is looking for an experienced media sales professional with a minimum of 2 years’ experience. We need an enthusiastic, accountable individual to work with local and regional clients– at the agency and local levels to develop marketing plans utilizing all station products. This position is a great opportunity for someone looking for a move into a top 60 market. Send resume to: cantonio@abc6.com. No phone calls please. WLNE-TV / ABC6 is an EOE. KCCI, the market-leading Hearst Television CBS affiliate in Des Moines, IA is seeking an experienced National Sales Manager. This is a leadership role encompassing national revenue management. You will work in one of America’s most-recognized cities for business climate and quality of life. The ideal candidate will have keen attention to detail and be able build client relationships. KCCI offers “best in class” multi-platform products, a challenging work environment, and excellent compensation. CLICK HERE to apply. EOE. Check THIS out.

See your ad here tomorrow! CLICK HERE for details.

2/1/2018

Seth Meyers

Tom Hanks will play Mr. Rogers in a new biopic

titled “You Are My Friend.” And about half the men in

Hollywood have already been playing Mr. McFeely.

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

FOX NABS THURSDAY NIGHT FOOTBALL Thursday Night Football (TNF) is moving to FOX. Sports Business Report pegs the price tag at about $550 million per season, outpacing the $450 million that NBC and CBS split for the 2016 and 2017 seasons. The agreement awards FOX Sports a five-year deal that includes 11 games between Weeks 4-15 (excluding Thanksgiving night) to be broadcast on FOX, simulcast via NFL Network, and distributed in Spanish on FOX Deportes. In addition, NFL Network will exclusively televise seven games next season, with FOX producing the full slate of 18 games. The deal allows FOX Sports and the NFL to each expand their digital rights, enabling the network to distribute both Thursday Night Football and its Sunday games to FOX subscribers over a wide array of digital platforms including mobile phones for the first time. The agreement also allows the NFL to further develop digital distribution models for TNF as well as FOX’s Sunday games.

ANALYST NEGATIVE ON CBS-VIACOM Shari Redstone may love the idea of re-merging Viacom and CBS Corporation, but analyst Marci Ryvicker at Wells Fargo Securities doesn’t see anything to love about the idea—particularly not for CBS shareholders. While there might be some short-term accretion in earnings for 2019, Ryvicker is more concerned about longer term value destruction—particularly at CBS with its current portfolio of “must have” content. “CBS has the highest retrans rates of its peers. Unfortunately, we fear CBS’ negotiation leverage might diminish once it is saddled with Viacom’s cable nets,” the analyst warned clients. She sees at least $385 million of retrans revenues at stake, offsetting synergies from reuniting the two Redstone-controlled media companies. What about that synergy? Ryvicker says the two are very different companies, so there’s not much synergy outside the corporate structure. And she notes that new Viacom CEO Bob Bakish has already cut a lot of the fat at the company. As for who would run the merged company, Ryvicker warns that if CBS CEO Les Moonves takes a hike, CBS’ stock could plunge at least 10%.

ACCOUNT ACTIONS Sublime Communications, New York, has been named the marketing and advertising agency of record for Eureka. The assignment will be to revitalize the brand and engage consumers behind the launch of its new FloorRover vacuum……Packaged deli meat company Land O’Frost has named Merkley+Partners, New York, as its media agency of record, tasked with developing and executing media strategies across all channels for Land O’Frost.

MEREDITH TAKES ON PRINT TODAY Meredith officially takes over Time Inc. today, after their $2.8 billion acquistion of the mass media company. Time Inc owns over 100 magazine brands, including its namesake Time, Sports Illustrated, Travel + Leisure, Food & Wine, Fortune, and Entertainment Weekly.

AVAILS Can you find and develop customers? Do you enjoy integrated advertising campaigns with top notch products? If so, then we have a rare opening available for an account executive who understands integrated advertising elements. KMOV, a Meredith company in Market #21, is one of the top CBS affiliates in the country and considered a market leader with premier news and programming that includes NFL, PGA, NCAA, and cutting edge digital products. CLICK HERE to apply -

look for job JR04456. EOE.

THIS AND THAT A new forecast by The Freedonia Group says demand for outdoor grills will expand 2.4% annually to $2.6 billion in 2021. Average pricing and overall market value will rise with increasing interest in high-end specialty grills like smokers and pellet grills. Increasing interest in owning multiple grills for different purposes is also expanding

the market’s potential size……Analysis by LendingTree of loans found on its site finds that used car buyers who bought Buicks made the biggest stretch, spending an average of 10.9% of their monthly income to make their monthly loan payment—followed closely by buyers of Chrysler vehicles, then Nissan, Dodge and Chevrolet. Buyers of Tesla cars felt the least pinch, spending an average 4.6% of their monthly income for a car payment. Porsche buyers were next, at 5.0%.

DEALING WITH FACEBOOK FEED CHANGES(Continued from page 1) Here’s a warning, though, that broadcast and cable may need to up their game when it comes to social media. The report says streaming networks have been outperforming broadcast and cable in social engagement. ListenFirst says social engagement for streaming programs spiked 13 times from 2016-2017, while broadcast and cable programs grew by six times and five times, respectively, during the same period.

2/1/2018

FunnyTweeter.com

If you keep a pen in your mouth when you’re on your

computer no one asks if you’re busy.

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