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sales@spotsndots.com Copyright 2018.The Daily News of TV Sales Tuesday, August 27, 2019

INDUSTRY FACING AD TRANSITION, ZENITH SAYS It’s time for pharma marketers to look beyond television, at least according to a new report from Publicis Media’s Zenith agency. The healthcare ad spending forecast predicts declines in TV spending across all healthcare, even in the TV-ad-entrenched pharma sector. Zenith, whose findings were reported by FiercePharma, didn’t break out pharma’s share of its estimated $35 billion in global healthcare spending, but pharma’s shift away from TV is inevitable, said global intelligence manager Anne Austin, who was the lead on the report. Overall, healthcare companies spend more on television than other industries — it accounted for 54.7 percent of pharma’s spending in 2018, versus 30.8 percent of other industries’ advertising spending — but it’s shrinking faster than the spend of other industries. Pharma is already looking at switching ad budgets from TV to digital in the U.S., driven partly by the government push for lower prices through attempts such as requiring drug prices in TV ads, Austin said. That specific regulation from the Trump administration was blocked in court this summer, but the pressure isn’t likely to let up. Add to that digital advertising’s better targeting and personalization capabilities and TV starts looking like a less-attractive place to spend media dollars. “Multinational pharma companies are more used to exploring the possibilities of digital advertising outside of the U.S., because in many markets, TV ads for prescription medicines are banned,” she said. “So the big players will have sufficient experience to understand how to approach such a reallocation of budgets from TV toward digital when they judge the time is right to do so. We think that time is now.” Another pressure point noted in the forecast is shrinking budgets. As pharma companies face lower growth and diminishing returns on investment, they will need to shift marketing strategies. One idea is to focus on what differentiates their drugs from competitors’ offerings. As Austin said, “It is essentially an area where judicious marketing comes into its own and can be very effective.” Other anticipated trends Zenith revealed for healthcare and pharma include the increasing pressure to incorporate digital health technologies and more out-of-home advertising such as billboards, digital poster screens and point of sale. Still, for all the pressures on its business, pharma has time on its side. “Despite the fact that core business is under threat from increasing costs and downward pressure on prices, in the long term, the picture is quite good for pharma, with an aging population, and internationally, rising incomes in developing markets, meaning more and more customers becoming available. Really, it is a question of pharma companies meeting the challenges of this transitional phase in the market,” Austin said.

REPORT: PHARMA MAKING SHIFT FROM TV TO DIGITAL ADVERTISER NEWS Target says it’s opening 25 permanent Walt Disney stores within its own stores this year and 40 additional Disney shops in 2020, the Minneapolis Star Tribune reports. Target also plans to set up a small-format Target store by the Walt Disney World Resort in Orlando, Fla., in 2021... At last night’s MTV Music Video Awards, PepsiCo’s Frito-

Lay debuted TV and digital ads for its Doritos brand that didn’t contain its name or logo. It was an attempt to appeal to Gen Z consumers, who dislike traditional advertising, said Rachel Ferdinando, senior vice president of marketing at Frito-Lay. Instead, the campaign, called “Another Level,” is using the snack’s orange triangle as its main image, The Wall Street

Journal reports... Lowe’s has ramped up its focus on professional contractors and added 35,000 pro customers in the second quarter, the retailer reported. Rival Home Depot hit 1 million contractor customers during the same three-month period, and sales to pro customers outpaced DIY revenue at both retailers, CNBC reports... Gap-owned workout wear retailer Athleta will open 25 new stores this year and end 2019 with 185 standalone locations, Glossy reports. The brand signed its first sponsored athlete, Olympic sprinter Allyson Felix, and it is growing with a focus on diverse women athletes of all ages and sizes... Thirty-two fashion retailers and brands including Adidas, Chanel, Hermes, H&M and Prada have signed a Fashion Pact to collectively implement practices that would make significant reductions in greenhouse gas emissions, The New York Times reports. “We know that one company cannot solve the environmental challenges facing our planet alone, and we believe in the power of collaboration to drive real change,” Burberry CEO Marco Gobbetti says... KFC has teamed with Beyond Meat to launch a test of plant-based Beyond Fried Chicken at one Atlanta restaurant, and the results of that test could drive a wider rollout in the future, the company said. Beyond Fried Chicken will be sold as nuggets and boneless wings, with three different sauce options, Forbes reports... Constellation Brands expects to record a loss of about $54.8 million in its current quarter from its billion-dollar investment in weed producer Canopy Growth, the Corona brewer disclosed in a regulatory filing. The brewer’s estimate comes after Canopy CEO Mark Zekulin earlier this month told investors it needs another three to five years to turn in a profit. Reuters says Constellation invested more than $4 billion in the loss-making Canopy for a nearly 56 percent stake in the marijuana producer, banking on the proposed legalization of recreational pot in several countries... Discount carrier Spirit Airlines is planning to roll out next month booking services via text message, allowing travelers to buy flights and change reservations through text messaging platform WhatsApp, CNBC reports. The service will start Sept. 1. and will be available in English and Spanish.

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

AVAILS THE KUBE / TV 57 – Houston’s fastest-growing television station is looking for Local Account Executives. We want positive, self-motivated, passionate sellers who also want to enjoy a growing company. Solid references and a history of sales performance are critical and must be able to get to key decision makers. Some travel required. College degree preferred. Prior media sales experience in TV, radio or cable is required. Please send resume, references and cover letter explaining why

you are the right candidate to jobs@kube57.com. EOE. Nexstar’s duopoly of WAVY-TV (NBC) / WVBT (FOX), Norfolk, Va., is looking for a Director of Sales. WAVY/WVBT is seeking a strategic thinking, business-minded, dynamic leader who is passionate about television and digital. We need a solid leader who will be responsible for leading and implementing initiatives to grow revenue through providing value to broadcast

and digital customers. Bachelor’s degree in Marketing, Advertising or Mass Communications or a related field, or an equivalent combination of education and work-related experience required. CLICK HERE for more info or to apply. EOE. Hearst Television’s WMOR-TV, one of the top-rated Independent stations in the country, is seeking a dynamic Account Executive. The ideal candidate will bring both Broadcast and Digital sales experience and possess the drive and ability to thrive in a fast-paced, highly competitive market. A proven track record in new business development, along with strong negotiation skills, is required. We are a destination company in a great market that offers a tremendous opportunity for the right person. CLICK HERE to apply. EOE. WBRC (Gray TV, Fox affiliate) in Birmingham, Ala., is searching for a Digital Sales Manager to lead the station’s efforts in the development of new and incremental digital business; reduce digital churn; oversee the station’s (2) digital sales specialists while coaching, training, mentoring and leading a top-notch group of local AEs. This is not a desk job! Our next DSM will hit the streets daily alongside our AEs to develop deep and mutually beneficial relationships with current and future clients. To apply, please visit www.gray.tv/careers. EOE. Hearst Television stations KETV (Omaha, Neb.) and KCCI (Des Moines, Iowa) have an opening for an experienced Regional Research Director who will analyze all ratings and research information to design compelling stories for our sellers and outside promotion. The ideal candidate will be analytical, creative and proactive. This position will be in Omaha but will require some travel to KCCI in Des Moines, Iowa as well. Please click HERE to apply. EOE M/F/D/V.

See your ad here tomorrow! CLICK HERE for details.

NETWORK NEWS Eddie Murphy, one of the all-time great Saturday Night Live performers, will return to Studio 8H this season as the SNL host after a long estrangement from the show that made him famous. NBC said yesterday the 1980-84 cast member will take the stage on Dec. 21 in the high-profile pre-Christmas episode. Woody Harrelson will host the Sept. 28 season premiere... Keke Palmer, a 26-year-old singer and actress, is joining Michael Strahan and Sara Haines as co-host of the third hour of the Good Morning America franchise, which will be renamed GMA3: Strahan, Sara & Keke to incorporate her. The Scream Queens actress took a spin as co-host of the show this summer when Haines was on maternity leave. Earlier this year, the GMA Day block was renamed Strahan and Sara... Deadline reports that Chelsea Frei (Victoria Gotti: My Father’s Daughter) is set as a lead opposite Denis Leary and Elizabeth Perkins in A Moody Christmas, Fox’s half-hour holiday event series adaptation of the Australian series. Slated to air in December, the six-episode, single-camera comedy series centers on the Moodys, including Sean Sr. (Leary), his wife Ann (Perkins), their three grown children and an assorted mix of extended family members who gather for the holidays... CBS has put in development UNprofessionals, a single-camera comedy that takes a behind-the-scenes look at a group of the least important people working at one of the world’s most important places: The United Nations... ABC is getting ready to dole out the rose for the next Bachelor. Peter Weber, a standout from Hannah Brown’s recent cycle of The Bachelorette, is the front-runner to lead the 2020 season in the reality dating franchise, sources tell The Hollywood Reporter. The 28-year-old Delta pilot from California, who is bilingual and half-Cuban, placed third behind fan-favorite runner-up Tyler Cameron.

FCC STILL WEIGHING NEXSTAR-TRIBUNE While the Justice Department signed off on the tie-up of Nexstar and Tribune last month with TV station spinoffs in 13 markets, the FCC hasn’t completed its public interest review of the merger, Broadcasting & Cable reports. While justice only deals with antitrust, the FCC looks at both competition and what the public interest benefits of allowing the merger would be, since broadcasters are licensed to serve that interest. Currently, the deal is on day 192 of the FCC’s informal 180-day shot clock. That 180-day shot clock is not an official deadline, and the FCC has occasionally gone far past it, as it did in the Nexstar-Media General merger, when it took 329 days to sign off. But in its most recent quarterly statement, Nexstar signaled to investors it’s still expecting it to close in the third quarter, which would give the FCC until the end of next month. On Nov. 30 of last year, Nexstar struck a deal to buy Tribune stations for $7.1 billion. The merger has been approved by both boards, and by Justice conditioned on station spinoffs. As of the end of June, Nexstar was telling the FEC it expected the deal to close in the third quarter.

8/27/2019

Jim Gaffigan

My favorites are the people who carry around a dog in a bag. Whenever I see

that, I always think, “What an adorable way to let us

know you’re crazy.”

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

STUDY: 5G TO INCREASE VIDEO STREAMING Consumers plan to increase their amount of video streaming with 5G, according to a new study by IHS Markit reported by MediaPost. The majority (78%) of consumers said they will expand their video streaming activity as they adopt the next-generation wireless standard in smartphones and home networking. In addition to video streaming, activities consumers say they will increase with 5G include video calling, social media, mobile gaming and virtual and augmented reality. The majority (74%) named video streaming as the chief

motivation for upgrading to 5G in the home, according to the study, comprising a survey of 2,000 consumers.

THIS AND THAT Mark Read, chief executive of WPP, is done slimming down the advertising giant, telling The Financial Times the size and scale of the company is “right.” Read said he does see room for small acquisitions in the future to bolster the group’s technological offerings... After

its first day on sale, Taylor Swift’s new release Lover had already logged the biggest sales week of 2019 in the U.S. for an album, Billboard reports. According to initial sales reports to Nielsen Music, the set sold around 450,000 copies on its first day of release (Aug. 23) — buoyed by strong pre-order sales... Johnson & Johnson must pay $572 million for contributing to an opioid-addiction crisis in Oklahoma, a judge there ruled in a closely watched trial. The company said it would appeal the judgment... Ferdinand Piëch, a scion of the Porsche carmaking family who led Volkswagen for two decades marked by rapid international expansion but also by scandal, died on Sunday in Rosenheim, a city in Bavaria. He was 82.

8/27/2019

Keith Richards

If you’re going to kick authority in the teeth, you

might as well use both feet.

SUNDAY NIELSEN RATINGS - LIVE + SAME DAY

HERE’S HOW TO TARGET TV MOVIE WATCHERS Nearly half of American adults love watching movies on TV. In fact, many TV Movie Watchers love watching their favorite programming so much that they will buy goods and services to improve their TV-watching experience. This year, 20.4 percent of TV Movie Watchers plan on buying a new high-definition TV. Purchasing high-speed internet services for their homes (11.9%) and new window coverings (11.4%), both of which contribute to TV viewing quality, is also on the horizon for these consumers. And they’re 33 percent more likely to purchase premium movie channels and 26 percent more likely to buy Smart TV devices this year. That’s not to say these viewers don’t get out of the house. On the contrary, 23.8 percent of TV Movie Watchers plan on taking a trip to a museum this year, 37.2 percent want to hit up the beach, and 22.5 percent would like to go to an amusement park. These viewers also enjoy gardening (27.6%), going on hikes and long walks (20.4%) and fishing (17.1%). Additionally, they’re 23 percent more likely to purchase new outdoor barbecue equipment and grills this year. Last year, 58.7 percent of TV Movie Watchers were motivated to take action by TV commercials, not only while watching their favorite programming, but also while viewing the news. More than 2-in-5 (42.4%) of this audience tunes in to the local TV evening news, generally airing between 5 PM and 7 PM. Source: SalesFuel.

LABOR DAY WEEKEND: THE PEAK OF BTS SALES The school year is about to start — and Labor Day will be the main shopping weekend as families scramble to get ready, judging by Back To School 2019 Preview, an analysis of 2018 trends by Criteo. In fact, Criteo is informally referring to the holiday as “The New Black Friday,” Marketing Daily reports. For example, you can expect to see a 24 percent increase in apparel sales that weekend, compared to the average totals in July. And consumer electronics should rise by 28 percent. In addition, furniture — i.e., desks, lamps and bedding — should see a 33 percent spike. Some students are already in the classroom, driving back-to-school sales even earlier in the season. Some students returned to class as early as July 20, and others later that month, with still more returning in August. Some of those periods dovetailed nicely with Amazon Prime Day. Everyone is back to school by mid-September. The import for brands relying on email is clear: Don’t wait to start reaching out to customers. Millennials, who have now moved beyond their school years and may now be parents themselves, have been replaced by Gen Z. Those consumers will be doing their own shopping, 32 percent of it on mobile devices. However, they still favor in-store experiences, Criteo reports. Criteo tracked 128 million completed transactions from 591 of its U.S. retail clients.