[email protected] The Daily News of TV Sales Copyright … · 2021. 2. 4. · Several of the...
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www.spotsndots.com Subscriptions: $350 per year. This publication cannot be distributed beyond the office of the actual subscriber. Need us? 888-884-2630 or [email protected] Copyright 2020. The Daily News of TV Sales Thursday, February 4, 2021 TRUCKS DRIVE JANUARY’S SALES FOR TOYOTA The auto industry’s march toward positive sales results has been unrelenting since the spring of 2020, and that momentum has continued into the new year. As a whole, total new vehicle sales are expected to have fallen 3.7%, according to Cox Automotive, a small decline considering there was one less selling day this past January as compared to last year. Several of the monthly reporters beat the estimated industry average, including Toyota, Hyundai, Kia, Subaru and Mazda, all of which have their SUVs and crossovers to thank. But Ford and Honda saw sales fall this past month, the former due to fewer fleet orders, the latter due to falling car sales. “The expected month-over-month uptick in sales pace suggests the vehicle market is starting the year on solid ground even with so much uncertainty in the economy,” Charlie Chesbrough, Cox Automotive senior economist, wrote in a note. Cox predicts fleet sales, a group of sales severely impacted by the pandemic, won’t recover until later this year. For Toyota — which regained the title of world’s best-selling automaker in 2020 from Volkswagen — sales increased 0.2% in January, led by a 10.4% increase in sales in the trucks division, including SUVs and pickups. The 4Runner enjoyed a 33.1% increase in sales, and the Tacoma saw a 10.3% jump. The Corolla and Camry both endured double-digit declines in sales. Hyundai’s sales rose 1.5% vs. a year ago, with SUVs and crossovers offsetting declines among the sedans. Sales of the Kona rose 19.6%, while the Santa Fe’s sales jumped 26.6%. At Kia, sales increased 10.3%, but that result can be largely attributed to the K5 and Seltos, which were either not on sale or had just reached dealers in January of 2020. At Ford, a continued fall in fleet sales countered an otherwise healthy month for retail sales as the automaker saw its sales fall 8.3%. Retail sales, on the other hand, rose 5.5% as compared to last year. Sales of the Explorer were a bright spot for Ford as they rose 11.1%; sedan sales weighed down the overall results as the discontinued Fiesta has reached zero total sales and the discontinued Fusion fell 74%. Honda also had sales fall in January, with a 9.2% decline. Sales of the Pilot increased 10.8%, but overall, sales of trucks and SUVs fell 2.2% (although accounting for the one less selling day, sales in this division increased 1.9%). Subaru finished January with sales (Continued on Page 3) DATA: CONSUMERS STILL BUYING SUVs, CROSSOVERS ADVERTISER NEWS Daimler AG will split up into the world’s largest makers of luxury cars and commercial vehicles, renaming itself Mercedes-Benz and listing its truck unit separately by year- end, Bloomberg reports. The plan to distribute a majority of Daimler Truck to shareholders is the German manufac- turer’s most significant shake-up since the sale of Chrysler almost 14 years ago... General Motors is the latest auto- maker hit by the global shortage of semiconductor chips as the company said yesterday it will take down production next week at four assembly plants. GM said it will cut production entirely during the week of Feb. 8 at plants in Fairfax, Kan.; Ingersoll, Ontario; and San Luis Potosi, Mexico... Taco Bell has debuted a new meal option, the $5 Build Your Own Crav- ings Box, which lets customers select one item from each of five menu categories and customize them based on diet preferences. The box rolled out this week to members of the chain’s rewards program and will be expanded to all digital customers on Feb. 11... Buy now, pay lat- er options are growing in popularity. The Washington Post reports DSW, Macy’s, Neiman Marcus, Sephora and Walmart are among retailers that now allow cus- tomers to order products online and then pay for them over time. Growth in these types of purchases and payments has grown 200% since the pandemic hit the U.S. Popularity of these programs has been given a boost as more consumers go online to shop and younger ones remain distrustful of credit cards... United Parcel Service reported a 21% increase in sales, to nearly $24.9 billion, in the final three months of last year, driven in part by a supercharged online holiday shopping season. De- spite causing early disruptions, the pandemic accelerated a shift to online shopping, helping to raise the company’s aver- age daily package volume for the year to 24.6 million, a 13% increase from 2019... Amazon finished out 2020 on anoth- er blockbuster quarter, with its North American sales rising more than 40% year over year to $75.3 billion as shoppers (Continued on Page 3)
Transcript of [email protected] The Daily News of TV Sales Copyright … · 2021. 2. 4. · Several of the...
www.spotsndots.comSubscriptions: $350 per year.
This publication cannot bedistributed beyond the office
of the actual subscriber. Need us? 888-884-2630 or
[email protected] Copyright 2020.The Daily News of TV Sales Thursday, February 4, 2021
TRUCKS DRIVE JANUARY’S SALES FOR TOYOTA The auto industry’s march toward positive sales results has been unrelenting since the spring of 2020, and that momentum has continued into the new year. As a whole, total new vehicle sales are expected to have fallen 3.7%, according to Cox Automotive, a small decline considering there was one less selling day this past January as compared to last year. Several of the monthly reporters beat the estimated industry average, including Toyota, Hyundai, Kia, Subaru and Mazda, all of which have their SUVs and crossovers to thank. But Ford and Honda saw sales fall this past month, the former due to fewer fleet orders, the latter due to falling car sales. “The expected month-over-month uptick in sales pace suggests the vehicle market is starting the year on solid ground even with so much uncertainty in the economy,” Charlie Chesbrough, Cox Automotive senior economist, wrote in a note. Cox predicts fleet sales, a group of sales severely impacted by the pandemic, won’t recover until later this year. For Toyota — which regained the title of world’s best-selling automaker in 2020 from Volkswagen — sales increased 0.2% in January, led by a 10.4% increase in sales in the trucks division, including SUVs and pickups. The 4Runner enjoyed a 33.1% increase in sales, and the Tacoma saw a 10.3% jump. The Corolla and Camry both endured double-digit declines in sales. Hyundai’s sales rose 1.5% vs. a year ago, with SUVs and crossovers offsetting declines among the sedans. Sales of the Kona rose 19.6%, while the Santa Fe’s sales jumped 26.6%. At Kia, sales increased 10.3%, but that result can be largely attributed to the K5 and Seltos, which were either not on sale or had just reached dealers in January of 2020. At Ford, a continued fall in fleet sales countered an otherwise healthy month for retail sales as the automaker saw its sales fall 8.3%. Retail sales, on the other hand, rose 5.5% as compared to last year. Sales of the Explorer were a bright spot for Ford as they rose 11.1%; sedan sales weighed down the overall results as the discontinued Fiesta has reached zero total sales and the discontinued Fusion fell 74%. Honda also had sales fall in January, with a 9.2% decline. Sales of the Pilot increased 10.8%, but overall, sales of trucks and SUVs fell 2.2% (although accounting for the one less selling day, sales in this division increased 1.9%). Subaru finished January with sales
(Continued on Page 3)
DATA: CONSUMERS STILL BUYING SUVs, CROSSOVERSADVERTISER NEWS Daimler AG will split up into the world’s largest makers of luxury cars and commercial vehicles, renaming itself Mercedes-Benz and listing its truck unit separately by year-end, Bloomberg reports. The plan to distribute a majority of Daimler Truck to shareholders is the German manufac-turer’s most significant shake-up since the sale of Chrysler almost 14 years ago... General Motors is the latest auto-maker hit by the global shortage of semiconductor chips as the company said yesterday it will take down production next week at four assembly plants. GM said it will cut production entirely during the week of Feb. 8 at plants in Fairfax, Kan.; Ingersoll, Ontario; and San Luis Potosi, Mexico... Taco Bell has debuted a new meal option, the $5 Build Your Own Crav-ings Box, which lets customers select one item from each of five menu categories and customize them based on diet preferences. The box rolled out this week to members of the chain’s rewards program and will be expanded to all digital
customers on Feb. 11... Buy now, pay lat-er options are growing in popularity. The Washington Post reports DSW, Macy’s, Neiman Marcus, Sephora and Walmart are among retailers that now allow cus-tomers to order products online and then pay for them over time. Growth in these types of purchases and payments has grown 200% since the pandemic hit the U.S. Popularity of these programs has
been given a boost as more consumers go online to shop and younger ones remain distrustful of credit cards... United Parcel Service reported a 21% increase in sales, to nearly $24.9 billion, in the final three months of last year, driven in part by a supercharged online holiday shopping season. De-spite causing early disruptions, the pandemic accelerated a shift to online shopping, helping to raise the company’s aver-age daily package volume for the year to 24.6 million, a 13% increase from 2019... Amazon finished out 2020 on anoth-er blockbuster quarter, with its North American sales rising more than 40% year over year to $75.3 billion as shoppers
(Continued on Page 3)
PAGE 2 The Daily News of TV Sales @ www.spotsndots.com
R3: AGENCY NEW BUSINESS REVENUE DOWN 5.8% Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market, which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3 Worldwide. “The numbers tell us something deeper than a desire for greater efficiency,” said R3 co-founder and principal Greg Paull. “Technology has made media a key driver of marketing. Creative is reliant on media for form, visibility and engagement. Marketers recognize the shift and are looking
for partners who can lead.” Among the holding companies, WPP led the pack with estimated new business revenue of $607 million. Publicis Groupe was a distant second ($345 million), followed by Interpublic ($320 million), Omnicom ($292 million), Dentsu ($239 million), Havas ($154 million), Accenture ($97 million) and MDC Partners ($23.4 million). In the U.S., Initiative led the way among media agencies with estimated net new
business revenue of $100 million, which includes the award of the massive T-Mobile account (reported in January but attributed to the 2020 totals by R3). Starcom was second ($73 million), helped in part by a new Samsung assignment. Horizon was third ($46 million), with wins including Sprint Boost and Jenny Craig. Rounding out the Top 5 were MediaCom ($37 million) and Havas Media ($25 million).
OUTLOOK: ’21 WILL BE BIG YEAR FOR WEDDINGS This year is anticipated to be one of the busiest years for weddings in decades, but with COVID-19 precautions in place. According to data from digital wedding products and services retailer The Knot, 47% of couples who planned to wed in 2020 will now celebrate in 2021 or later, and 93% of weddings originally scheduled in 2020 were not cancelled but instead adjusted to comply with local event restrictions or rescheduled for a later date. Among those who postponed their reception, just over half plan to have their wedding prior to June 2021, while 43% have set their new wedding date in the second half of the year (5% selected new wedding dates in 2022 and beyond). Additionally, eight in 10 couples who got engaged during the pandemic have set their upcoming wedding date, the majority (73%) of which will take place in 2021. More than a third of surveyed consumers with upcoming weddings in 2021 will require their guests to get tested ahead of their celebrations (36%). Additionally, nearly one in five plan to require their guests to be vaccinated in order to attend their wedding. Some are considering additional precautions, such as requiring guests to get tested (36%) or vaccinated (19%) prior to their celebrations. Other adjustments many couples are making include downsizing guest lists (80%), adding a virtual component (43%) or moving their wedding ceremony and/or reception outdoors (35%). Almost all couples who created a wedding registry in 2020 included retail registry products (95%), while close to half (46%) opted for cash registries.
NETWORK NEWS The CW has renewed 12 scripted series for the 2021-2022 season. That includes rookie drama Walker, which also got an order for five additional episodes this season, bringing its total to 18. There was also an order for two more episodes of Superman & Lois, which premieres Feb. 23. That brings that show’s Season 1 total to 15. The renewals include Season 3 of Batwoman and Nancy Drew, Season 4 of All American; Charmed; Legacies; Roswell, New Mexico; and In the Dark, Season 5 of Dynasty, Season 6 of Riverdale, Season 7 of DC’s Legends of Tomorrow and Season 8 of The Flash. The CW kicked off its season last month. DC’s Legends of Tomorrow, In The Dark, Dynasty and Roswell, New Mexico premiere in The CW’s mid season... The Masked Singer is getting a new host — temporarily, at least. Niecy Nash will stand in for Nick Cannon fronting the first batch of episodes of the Fox competition reality series after the entertainer contracted COVID-19, Deadline reports. Production on Season 5 is set to start today in Los Angeles. The show is set to return in March. Cannon is expected to return for later episodes once he recovers... Newcomer Candace Grace has been tapped as the lead in Sam Esmail’s ABC drama pilot Acts of Crime. Also joining as series regulars are Molly Price (Feud: Bette & Joan), Peter Mark Kendall (Broadway’s Six Degrees of Separation) and newcomer Josiah Cross... Sebastian Roché (Fringe) is set for a recurring role on NBC’s new sci-fi drama Debris, starring Jonathan Tucker and Riann Steele. Written by J.H. Wyman, Debris tells the story of two agents (Steele and Tucker) from two different continents and two different mindsets who must work together to investigate when wreckage from a destroyed alien spacecraft has mysterious effects on humankind... Norah O’Donnell will sit down with President Joe Biden for his first network television interview since taking office, with plans to air ahead of the Super Bowl on Sunday. The interview will air at 4 PM (ET), before Super Bowl kickoff in Tampa, Fla., between the Kansas City Chiefs and Tampa Bay Buccaneers. The interview will be taped at the White House, and portions also will air on CBS Evening News with Norah O’Donnell tomorrow and on Sunday on Face the Nation.
THIS AND THAT While the world’s volume of electronic waste continues to increase at an alarming rate, a new study reveals the U.S. has been reducing its share of e-waste since 2015, despite spending $400 billion last year on computers, smartphones, TVs and other electronics, this analysis notes. One reason for the decline is that flat-screen TVs are replacing the bulky tube TVs... According to a new global consumer survey from digital marketing platform Bazaarvoice, almost three-quarters (74%) of respondents prefer to see previous customers’ photos and videos on brand and retailer websites, rather than professionally shot images. Results also reveal 62% of respondents are more likely to buy if they can view both photo and video content from previous customers.
2/4/2021
FunnyTweeter.com
When boxes arrive from Amazon I just tell my
husband they’re Christmas presents for him and he doesn’t ask questions. I should probably buy him
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The Daily News of TV Sales @ www.spotsndots.com PAGE 3
ACCOUNT ACTIONS Honda has put a significant portion of its U.S. media account under review. Up for grabs is the automaker’s so-called Tier 2 media business, which includes regional advertising that is often used to plug sales incentives and is closely linked with individual dealer efforts. RPA currently handles Honda’s national creative and media business, including some Tier 2 media work. Other agencies involved in Tier 2 media include Horizon Media. Honda Motor spent $1.39 billion on U.S. advertising in 2019, including the Honda and Acura brands, according to the latest figures from the Ad Age Datacenter...
United Airlines is conducting a closed global review of its creative business. Dentsumcgarrybowen, formerly Mcgarrybowen, is the incumbent. The agency has been invited to participate. The move comes as United Airlines, like its competitors, suffers from massive dips in travel due to COVID-19. In Q4 2020, United posted a $1.9 billion net loss. Dentsumcgarrybowen won the airline’s creative account in 2011.
ADVERTISER NEWS(Continued from Page 1)turned to the e-commerce giant during a surge in COVID-19 and disruptions to holiday shipping. The company said it had 50% year-over-year sales growth for independent sellers on its Marketplace... McDonald’s says it has entered the next phase of testing a U.S. loyalty program before it launches nationwide later this year. The fast-food giant began testing in Arizona and Nevada in November. As of yesterday, roughly 900 locations out of McDonald’s 14,000 U.S. restaurants are part of the test. Starbucks and Chipotle Mexican Grill are among the restaurant chains that have used rewards programs to grow their base of loyal customers... American Airlines is sending furlough notices this week to about 13,000 employees as a second round of federal payroll aid is set to expire next month and travel demand remains in tatters. Rival United Airlines last week sent similar furlough warnings to 14,000 staff members.
2/4/2021
iSpot.tv
There are currently 48 released pieces of Super
Bowl creative from 25 brands. A year ago at this
time, there were 182 creative pieces from 50 brands.
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PRE-SUPER BOWL AD RELEASES FALL TO LOW Just days before the Super Bowl, there is a sharp 73% decline in online releases of new Super Bowl commercials or teasers of those commercials versus a year ago, Television News Daily reports. As of this week, there were 48 pieces of Super Bowl creative from 25 brands yielding a total of 19.8 million online views from all platforms, per data from iSpot.tv. A year ago at this time, there were 182 creative pieces from 50 brands producing 46.4 million online views. From 2015 through 2020, there have been an average of 171 creative online releases each year coming from an average of 49 brands, yielding an average of 95 million online views. The best year was in 2016, with 246 creatives and 64 brands, tallying collective 226.9 million views. This lower pre-Super Bowl activity is largely due to the COVID-19 pandemic, a weakened economy, and an uncertain TV advertising marketplace. CBS, which will air the big event Sunday, only recently sold out its TV ad inventory. In 2019, Fox sold out its Super Bowl ad inventory by Thanksgiving for the February 2020 game. Major long-time Super Bowl advertisers, including Budweiser, Pepsi, Coke and Ford Motor, are sitting out this year.
AUTO PARTS E-COMMERCE SURGED AMID COVID The COVID-19 pandemic has devastated certain segments of the economy, but not the online purchase of car parts and accessories. New data from parts commerce software company RevolutionParts finds auto parts e-commerce on the rise and showing no sign of slowing down, Wards Auto reports. Purchases processed through the company’s e-commerce platform grew 28% in 2020, from $328 million to $421 million, according to RevolutionParts’ annual Parts eCommerce Report. “The pandemic really accelerated the growth of consumers looking to purchase parts online,” Ibrahim Mesbah, RevolutionParts’ CEO, said in a news release. RevolutionParts predicts online parts sales will continue in 2021, with a projected growth rate of 29%. “Parts were a bright spot for many dealers in 2020 and will grow even brighter in 2021,” Mesbah says. The report also found the percentage of purchases made via mobile grew 11% in 2020 to 45%, making the mobile-friendly shopping experience more important than ever.
CONSUMERS STILL BUYING SUVs, CROSSOVERS (Continued from Page 1)increasing 0.3%, helped along by 28.3% higher sales for the Crosstrek. The Outback saw a 3.6% increase in sales while the Forester stayed flat. On the other hand, there was a slump in sales for the Ascent, as well as the sedan lineup. Mazda, one of the smaller monthly reporting automakers, had January sales finish 6.9% higher than last year. Mazda saw sales numbers improve across its lineup, including 22% for the Mazda 3, 5.2% for its most popular vehicle, the CX-5, and 53% for the new CX-30.
