Quick Snapshot

Week 37 – 44’2013

MCCS

ABP NEWS Week: 37 - 44 ‘2013

TG – MF,15+ SEC:ABCMarket - HSM

Among National genres Hindi News at # 3

GEC

REG

HIND

I ...

HIND

I...

SPOR

TS

KIDS

MUS

IC

INFO

LIFE

T...

ENG

RELI

G...

BUS

...

ENG

ENT

05

1015202530354045

38

1610

6 5 4 41 1 1 1 0 0

% Genre Share

Source : TAM Period : Wk 44’2013

VS. last year 25% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

5.1

6.4% Genre Share

Wk 37-44'12 Wk 37-44'13

Source : TAM Period : Wk 37-44’13Year : 2012 & 2013

ABP News maintaining its position

Aaj Tak India TV ABP News India News Z News News 240%2%4%6%8%

10%12%14%16%18% 16%

13% 12%

9% 9% 8%

% Mkt Share

Wk37-44'13

Source : TAM Period : Wk 37-44’13’13

India News & News 24 increase in terms of mkt. shares

ABP News neck to neck with Aaj Tak

Aaj Tak ABP News

India TV

Z News NDTV India

IBN 70

10

20

30

4042

3732 30

26 26

CS 15+

Reac

h in

Mn.

Source : TAM Period : Wk 37-44’13

Aaj Tak

ABP News

Z News

India TV

IBN 7 NDTV India

0102030405060 50

4539 39

31 31

CS 4+

Reac

h in

Mn.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 37-44’2013

Market Share %

ABP News scoring from Interviews/ Portraits &

Discissions

Source : TAM Period : Wk 44’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

Aaj Tak scored high on news bulletins & Comedies India TV performing on Reviews/ Reports & Religious & devotional programmes

Genre Aaj Tak ABP News India TV India News Z NewsNews Bulletin 16% 14% 15% 11% 10%Reviews/Reports 19% 11% 21% 2% 0%Comedies 87% 0% 0% 0% 0%Religious/Devotional 16% 0% 35% 0% 3%Interviews/Portraits/Discussions 8% 18% 0% 17% 3%

Network Performance

MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0.0%

5.0%

10.0%

15.0%

20.0%

25.0% 23.4% 22.8%

18.5%

15.4%

12.4%

7.6%

Wk 37-44'13

Wk 37-44'13

Source : TAM Period : Wk 37-44’2013

MCCS maintaining its # 1 position

Thank You