Media scenario week 30'2014 abp ananada
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Quick Snapshot Week 23-30’2014 MCCS
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Media scenario week 30'2014 abp ananada
Transcript of Media scenario week 30'2014 abp ananada
Quick Snapshot
Week 23-30’2014
MCCS
ABP ANANDAPeriod – Wk 23-30’14
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Bangla News genre @ # 2 position
Bangla
...
Bangla
...
Bangla
...
0
10
20
30
40
50
38
8
3
% Genre Sh
Source : TAM Period : Wk 30’2014
VS last year marginal decrease in market shares
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.09.0
7.9
% Genre Share
Wk 23-30'13 Wk 23-30'14
Source : TAM Period : Wk 23-30’Year : 2013 &2014
ABP Ananda leader in the market
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS
32%
22%
19%16%
11%
1%
% Mkt. Share
Wk 22-29'14
Source : TAM Period : Wk 23-30’14
ABP Ananda leading in both TG’s
Source : TAM Period : Wk 23-30’14
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
2.0
4.0
6.0
8.0 7.56.5
4.53.6
2.0
Reach in Mn
TG: 4+ CS
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS01234567 7
6
43
2
Reach in Mn
TG: 15+ CS
ABP Ananda leading in almost all TAM reported markets
Source : TAM Period : Wk 23-30’14
% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 33% 35% 19% 18% 18%ABP Ananda 30% 42% 32% 31% 31% 29%Kolkata TV 27% 3% 10% 23% 23% 21%News Time Bangla 8% 21% 19% 10% 10% 10%RPLUS 19% 1% 4% 16% 17% 23%
ABP Ananda performing on News Bulletins
Source : TAM Period : Wk 30’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kol TV is scoring from News Headlines, Cartoons/Animations & Sports Magazines, Sports/Magazines & Interviews/Discussions
Week 30, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TVNews Time Bangla RPLUS
News Bulletin 14% 42% 27% 10% 8%News Headlines 46% 0% 47% 0% 7%Cartoons/Animation 27% 3% 47% 24% 0%Sports Magazines 10% 6% 45% 4% 35%
Interviews/Portraits/Discussions 13% 27% 34% 12% 13%Film Based Magazines 40% 0% 19% 1% 40%
Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 30’2014
Date Time From Time To Programme Genre TVT 000s23/07/2014 20:58 21:22 NOJORE 9 TA News Bulletin 138
26/07/2014 20:58 21:23 NOJORE 9 TA News Bulletin 134
21/07/2014 21:58 22:23 EK DOZEN GALPO News Bulletin 127
22/07/2014 20:59 21:24 NOJORE 9 TA News Bulletin 108
21/07/2014 12:57 14:21 ABP ANANDA KHABAR News Bulletin 101
24/07/2014 23:28 23:54 ABP ANANDA KHABAR News Bulletin 97
20/07/2014 21:28 21:41 HIROK RAJAR DARBARE Cartoons/Animation 94
21/07/2014 20:58 21:22 NOJORE 9 TA News Bulletin 91
20/07/2014 23:28 23:55 ABP ANANDA KHABAR News Bulletin 89
25/07/2014 21:28 21:52 RUNNER News Bulletin 86
Thank You
