Quick Snapshot

Week 35 – 42’2013

MCCS

PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news channels in the HSM space and 3 new Bangla News channels in the WB space. This is done to track the growing competition in the respective markets. As a result, through research, the channels identified in the Hindi News space to contribute 97% market share including the previously calibrated Hindi News channels, are1.India News2.News Nation3.P7 News4.News Express5.News Live 24X7

Similarly for Bangla, 2 channels have been identified in the WB market to contribute 98% market share adding up to the previously calibrated Bangla News channels6.CTVN AKD Plus7.High News

ABP ANANDAPeriod – Wk 35 - 42’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

36

8

2 1

% Genre Sh

Source : TAM Period : Wk 42’2013

VS last year Bengali news neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

7.66.9

% Genre Share

Wk 35-42'12 Wk 35-42'13

Source : TAM Period : Wk 35-42year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

33%

21% 20%

14%10%

2% 2%

% Mkt. Share

Wk 35-42'13

Source : TAM Period : Wk 34-41’2013

Among top 20 programmes list of the week, 19 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 35-42’2013

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

News T

ime

Bangla

CTVN A

KD P

lus

RPLUS

High

News

02468 7

64 4

3 2 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

Kolka

ta T

V

News T

ime

Bangla

CTVN A

KD P

lus

RPLUS

High

News

0

2

4

66

64 4

2 2 2

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 17% 28% 22% 19% 19% 19%ABP Ananda 29% 37% 28% 31% 31% 31%Kolkata TV 23% 7% 25% 20% 20% 20%News Time Bangla 8% 14% 15% 10% 10% 10%RPLUS 17% 1% 3% 13% 13% 14%CTVN AKD Plus 4% 8% 7% 5% 5% 5%High News 2% 5% 1% 2% 2% 2%

Source : TAM Period : Wk 35-42’2013

ABP Ananda performing on News Bulletins

,Sports/Magazines & Religious/Devotional

Source : TAM Period : Wk 42’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

NT Bangla scored on Cartoons/Animation & ComediesRplus scoring from Reviews/ Reports

Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUSNews Bulletin 18% 55% 4% 10% 12%

Sports Magazines 37% 53% 4% 0% 6%

Cartoons/Animation 30% 0% 0% 57% 13%Comedies 0% 0% 0% 100% 0%

Religious/Devotional 15% 36% 3% 22% 24%

Reviews/Reports 16% 12% 0% 5% 67%

Thank You