Quick Snapshot

Week 39 – 46’2013

MCCS

ABP ANANDAPeriod – Wk 39 - 46’2013TG – MF 15+ SEC:ABC CS

Market – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

37

72 1

% Genre Sh

Source : TAM Period : Wk 46’2013

VS last year Bengali news neck to neck

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

6.87.2

% Genre Share

Wk 39-46'12 Wk 39-46'13

Source : TAM Period : Wk 39-46year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla

HIGH NEWS CTVN AKD PLUS

31%

21%19%

13%11%

4% 4%

% Mkt. Share

Wk 39-46'13

Source : TAM Period : Wk 39-46’2013

ABP Ananda leading in both TG’s

Source : TAM Period : Wk 39-46’2013

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

02468 7

64 4 3 3 2

Reach in Mn

TG: 4+ CS

ABP Ana

nda

24 G

HANTA

CTVN A

KD P

lus

High

News

News T

ime

Bangla

Kolka

ta T

V

RPLUS

0

2

4

66

5

3 3 3 32

Reach in Mn

TG: 15+ CS

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI24 GHANTA 16% 28% 24% 19% 19% 19%ABP Ananda 29% 37% 31% 30% 31% 31%Kolkata TV 23% 7% 18% 20% 20% 21%News Time Bangla 9% 14% 17% 10% 11% 10%RPLUS 16% 1% 3% 12% 12% 12%CTVN AKD Plus 3% 7% 7% 4% 4% 3%High News 3% 6% 1% 4% 4% 3%

Source : TAM Period : Wk 39-46’2013

ABP Ananda performing on News Bulletins

,Sports/Magazines, Comedies & Religious/ Devotional

Source : TAM Period : Wk 46’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

NT Bangla scored on Sports Magazines, Cartoons & Reviews/ Reviews/ Reports

Prog Genre 24 GHANTA ABP Ananda High News NT Bangla RPLUS Kolkata TVNews Bulletin 19% 32% 7% 22% 12% 8%Sports Magazines 3% 0% 0% 97% 0% 0%Cartoons/Animation 0% 0% 0% 64% 36% 0%Comedies 16% 79% 3% 0% 0% 3%Religious/Devotional 22% 26% 1% 26% 21% 4%Reviews/Reports 12% 14% 7% 35% 8% 24%

Top 10 Shows Across Bengali News Genre

Sno Channel Date Days Time From Time To Programme GenreTVT 000s

1 Kolkata TV 14 Nov 13 Thu 14:41 14:46 EI MAHURTA News Headlines 106

2 ABP Ananda 10 Nov 13 Sun 18:00 18:56 AKHUN KOLKATA News Bulletin 103

3 Kolkata TV 15 Nov 13 Fri 21:03 21:47 CHHOTA DON Reviews/Reports 101

4 ABP Ananda 10 Nov 13 Sun 18:59 19:24 ABP ANANDA KHABAR News Bulletin 100

5 ABP Ananda 16 Nov 13 Sat 15:59 16:24 ABP ANANDA KHABAR News Bulletin 98

6 ABP Ananda 16 Nov 13 Sat 13:58 14:25 ABP ANANDA PROGRAM News Bulletin 92

7 Kolkata TV 15 Nov 13 Fri 09:04 09:28 BANGLAR MUKH News Bulletin 89

8 ABP Ananda 14 Nov 13 Thu 23:28 23:55 SACHIN SANDHANE CHHOYE CHORITRO Interviews/Port 86

9 RPLUS 15 Nov 13 Fri 11:30 11:58 LIGHT CAMERA ACTION Film Based Maga 84

10 Kolkata TV 15 Nov 13 Fri 14:29 14:38 COLOUR BAR Different Magaz 84

5 programmes of ABP Ananda in Top 10

Source : TAM Period : Wk 46’2013

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