Quick Snapshot
Week 37 – 44’2013
MCCS
ABP NEWS Week: 37 - 44 ‘2013
TG – MF,15+ SEC:ABCMarket - HSM
Among National genres Hindi News at # 3
GEC
REG
HIND
I ...
HIND
I...
SPOR
TS
KIDS
MUS
IC
INFO
LIFE
T...
ENG
RELI
G...
BUS
...
ENG
ENT
05
1015202530354045
38
1610
6 5 4 41 1 1 1 0 0
% Genre Share
Source : TAM Period : Wk 44’2013
VS. last year 25% increase in terms of shares
Hindi News0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
5.1
6.4% Genre Share
Wk 37-44'12 Wk 37-44'13
Source : TAM Period : Wk 37-44’13Year : 2012 & 2013
ABP News maintaining its position
Aaj Tak India TV ABP News India News Z News News 240%2%4%6%8%
10%12%14%16%18% 16%
13% 12%
9% 9% 8%
% Mkt Share
Wk37-44'13
Source : TAM Period : Wk 37-44’13’13
India News & News 24 increase in terms of mkt. shares
ABP News neck to neck with Aaj Tak
Aaj Tak ABP News
India TV
Z News NDTV India
IBN 70
10
20
30
4042
3732 30
26 26
CS 15+
Reac
h in
Mn.
Source : TAM Period : Wk 37-44’13
Aaj Tak
ABP News
Z News
India TV
IBN 7 NDTV India
0102030405060 50
4539 39
31 31
CS 4+
Reac
h in
Mn.
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 37-44’2013
Market Share %
ABP News scoring from Interviews/ Portraits &
Discissions
Source : TAM Period : Wk 44’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins & Comedies India TV performing on Reviews/ Reports & Religious & devotional programmes
Genre Aaj Tak ABP News India TV India News Z NewsNews Bulletin 16% 14% 15% 11% 10%Reviews/Reports 19% 11% 21% 2% 0%Comedies 87% 0% 0% 0% 0%Religious/Devotional 16% 0% 35% 0% 3%Interviews/Portraits/Discussions 8% 18% 0% 17% 3%
Network Performance
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net0.0%
5.0%
10.0%
15.0%
20.0%
25.0% 23.4% 22.8%
18.5%
15.4%
12.4%
7.6%
Wk 37-44'13
Wk 37-44'13
Source : TAM Period : Wk 37-44’2013
MCCS maintaining its # 1 position
Thank You