Quick Snapshot

Week 1 - 8’2014

MCCS

ABP NEWS Week: 1-8’14

TG – MF,15+ SEC:ABCMarket - HSM

Hindi News at # 3 positionGE

C

HIND

I ...

HIND

I...

MUS

IC

KIDS REG

SPOR

TS

INFO ENG

LIFE

T...

RELI

G...

BUS

...

ENG

ENT

05

1015202530354045

40

12

6 4 4 3 2 1 1 1 0 0 0

% Genre Share

Source : TAM Period : Wk 8’2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.

THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF

CHANNELS THAT ARE AVAILABLE.

VS. last year 36% increase in terms of shares

Hindi News0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

5.0

6.8

% Genre Share

Wk 1-8'13 Wk 1-8'14

Source : TAM Period : Wk 1-8Year : 2013 & 2014

PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .

ABP News maintaining its position

Aaj Tak ABP News India TV Z News India News News 240%

5%

10%

15%

20%

25%

21%

14%12%

9% 8% 8%

% Mkt Share

Wk1-8'14

Source : TAM Period : Wk 1-8’14

ABP News #2 in Reach

Aaj Tak ABP News

Z News India TV

IBN 7 NDTV India

01020304050 44

3832 29 27 26

CS 15+

Reac

h in

Mn.

Source : TAM Period : Wk 1-8 ‘14

Aaj Tak

ABP News

Z News

India TV

NDTV India

IBN 70102030405060 52

4538 35 31 31

CS 4+

Reac

h in

Mn.

ABP News among top 2 in most of the markets

Source : TAMPeriod : Wk 1-8’14

Market Share %

Top 10 Shows – ABP NEWS

Source : TAM Period : Wk 8’14

Date Time from Time to Programme Dur {Min} TVT 00021 Feb 14 19:59 20:50 KAUN BANEGA PRADHANMANTRI 52 33322 Feb 14 20:01 20:53 KAUN BANEGA PRADHANMANTRI 53 32522 Feb 14 19:00 19:55 KAUN BANEGA PRADHANMANTRI 56 31018 Feb 14 20:43 20:51 FATAFAT 9 27620 Feb 14 21:31 21:53 KHABAR DIN BHAR 23 26721 Feb 14 19:28 19:52 FATAFAT 101 25 26119 Feb 14 20:57 21:53 ABP LIVE 57 25919 Feb 14 22:29 22:38 FATAFAT 51 10 25921 Feb 14 21:58 22:23 24 GHANTE REPORTER 26 25519 Feb 14 22:45 22:50 MANORANJAN FATAFAT 6 254

Network Performance

TV Tday MCCS Zee Net Net. 18 India TV Ndtv Net0%

5%

10%

15%

20%

25%

30%

26%23%

18%

12% 12%

8%

Wk 52'13 - 7'14

Wk 52'13 - 7'14

Source : TAM Period : Wk 1-8’14

MCCS maintaining its position amongst top 2

players

Thank You