Media scenario week 29'2014 abp majha
-
Upload
media-content-and-communications-services-india-pvt-ltd -
Category
Documents
-
view
39 -
download
0
description
Transcript of Media scenario week 29'2014 abp majha
Quick Snapshot
Week 22-29’2014
MCCS
ABP MajhaWeek: - 22-29’14
TG: MF 15+ SEC:ABC CSMarket – Maharashtra
Marathi News maintaining its #2 position
Mara
thi G
EC
Mara
thi N
ew
s
Mara
thi M
ov.
Mara
thi M
usi
c
0
5
10
15
20
25
17
43
0
% Genre Shares
Source : TAMPeriod : Wk 29’14
Vs. Last year genre share up by 8%
% Genre Share0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
3.74.0
Wk 22-29'13 Wk 22-29'14
Source : TAM Period : Wk 22-29’2013 & 2014
ABP Majha ruling the chart with 39% mkt. share
ABP Majha IBN Lokmat Zee 24 Taas TV 9 Maharashtra0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
39%
24%22%
16%
% Mkt. Share
Wk 22-29'14
Source : TAM Period : Wk 22-29’14
ABP Majha the leader in reach
Source : TAM Period : Wk 22-29’14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
10121416 15
1312
7
Reach in Mn.
4+ CS
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha02468
101214 12
11 10
6
Reach in Mn.
15+ CS
ABP Majha: Leadership across all TAM reported markets in Maharashtra
Source : TAM Period : Wk 22-29’14
% Market ShareChannel Mum Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AIABP Majha 32% 47% 45% 37% 45% 39% 38% 38%IBN Lokmat 25% 23% 20% 29% 22% 24% 24% 23%TV9 MAHARASHTRA 21% 8% 12% 13% 11% 15% 15% 16%Z 24 Taas 22% 23% 23% 22% 22% 22% 22% 22%
Top 10 Shows Across Marathi News Genre
Source : TAM Period : Wk 29’14
Date Time From Time To Programme Genre TVT 000s18/07/2014 07:58 08:53 NAMASKAR MAHARASTRA News Bulletin 250
18/07/2014 22:01 22:53 10 CHYA BATMYA News Bulletin 201
16/07/2014 21:59 22:51 10 CHYA BATMYA News Bulletin 188
15/07/2014 07:59 08:53 NAMASKAR MAHARASTRA News Bulletin 164
19/07/2014 07:59 08:55 NAMASKAR MAHARASTRA News Bulletin 164
17/07/2014 21:59 22:54 10 CHYA BATMYA News Bulletin 161
16/07/2014 07:59 08:52 NAMASKAR MAHARASTRA News Bulletin 156
16/07/2014 21:17 21:55 ABP MAJHA VISHESH Interviews/Portraits/Discussions153
15/07/2014 08:58 09:55 NAMASKAR MAHARASTRA News Bulletin 150
15/07/2014 21:01 21:12 MAJHA CITY NEWS News Bulletin 145
Thank You