ABNY Week1: Brand

8/8/2019 ABNY Week1: Brand

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Jade Tang | Term Two, Semester Two | Week 1: 28th September 2010

A Brand New You: The importance of Branding/Personal Branding

Bachelor of Design | Year Two Electivehttp://groups.google.co.nz/group/abrandnewyou2010

A Brand New You:

Branding &

Personal Branding‘Brands are built on what people are saying about

you, not what you’re saying about yourself’- Guy Kawasaki






Who are you?






Who cares?






You should.With proper personal-branding, not only will you nd out who you

are, you will make the right people care, opening up a slew of the

right opportunities specically tailored for you.






Top 100 Global Brands

--http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx






The Brand Called YOU:“Big companies understand the importance of brands.

Today, in the Age of the Individual, you have to be

your own brand.”

- Tom Peters

-- Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s






– It’s a new brand world.

That cross-trainer you’re wearing -- one look at the distinctive

swoosh on the side tells everyone who’s got you branded. That

coffee travel mug you’re carrying -- ah, you’re a Starbucks woman!

Your T-shirt with the distinctive Champion “C” on the sleeve, theblue jeans with the prominent Levi’s rivets, the watch with the hey-

this-certies-I-made-it icon on the face, your fountain pen with the

maker’s symbol crafted into the end ...

The Brand Called YOU:

--By: Tom PetersAugust 31, 1997 http://www.fastcompany.com/magazine/10/brandyou.html






– You’re branded, branded, branded, branded.

It’s time for me -- and YOU -- to take a lesson from the big brands,

a lesson that’s true for anyone who’s interested in what it takes to

stand out and prosper in the new world of work.








Regardless of age, regardless of position, regardless of the business

we happen to be in, all of us need to understand the importance

of branding. We are CEOs of our own companies: Me Inc. To be in

business today, our most important job is to be head marketer for

the brand called You.

- It’s that simple -- and that hard. And that inescapable.








The Brand is the Talent:

--[ VIDEO ] Tom Peters: The Brand is the Talent http://www.youtube.com/watch?v=2nfGjVFIw1s






The importance of

Personal Branding:Branding yourself keeps you current in your chosen eld, opens

doors for you, and creates a lasting impression on clients. By

developing your own brand, you’ll have control over people’s initial

perception. If you don’t brand yourself, someone else will, and the

outcome might not be in your favor.

- A strong brand inuences its target audience

-- April 28th, 2010 by Joel Reyes http://sixrevisions.com/project-management/why-branding-yourself-is-important/






The importance of

Personal Branding:• Easier to Find You

• Build Trust and Recognition

• Stand Above the Rest

• Be a Memorable Force

• Become an Asset

• You’ll be seen as an Expert in Your Field







The importance of

Personal Branding:• Easier to Find You (Google Yourself)




• Become an Asset








The importance of


• Build Trust and Recognition (Credibility Check)



• Become an Asset








The importance of



• Stand Above the Rest (Differentiate yourself)


• Become an Asset








The importance of




• Be a Memorable Force (Clever/Catchy name)

• Become an Asset








The importance of





• Become an Asset (What are you stengths?)








The importance of





• Become an Asset

• You’ll be seen as an Expert in Your Field (One Day...)







Make your Personal

Brand a Success:

--[ VIDEO ] Entourage: Vinny Chase & Brand Nameshttp://www.youtube.com/watch?v=F613dbnA_WE






Branding a Company:

• Many restrictions

• Objective

• Inorganic






Branding yourself:

• Little - No restrictions

• Very Subjective

• Organic





Bachelor of Design | Year Two Elective

http://groups.google.co.nz/group/abrandnewyou2010

Make your Personal

Brand a Success:







Make your Personal

Brand a Success:







Brands are built onwhat people are saying about you, not what you’re saying about yourself ”

- Guy Kawasaki

“







The Top 5 Aspectsof a SuccessfulBrand.

--Interbrand 2007: Marketers Report







5: RelevanceDo you make sense?








4: Creative/Design/ Brand Identity

Does your look match?








3: Message/ Communication

Do you talk the talk?








2: Understandingthe Demographic

Do you know who you’re talking to?








1: Consistency Can we expect the same quality in everything you:

• Say?

• Touch?• Do?








How to startto build yourpersonal brand?







Ask yourself:• How do people describe you?

• How do you describe yourself?

• What makes you different from your peers?







A Brand New You:

Branding &

Personal Branding

[ Exercise ]







Examples:Megan Burns (Design Student):

http://www.personalbrandingblog.com/what-

you-can-learn-from-well-branded-student-meagan-burns/







Examples:Kyle (Business Sudent):

http://www.employkyle.com/







Defne your own

brand/identity:Key Questions

To determine how to brand yourself, rst you need to identify:

1. Who is your audience?

2. How do you stand out from your peers?

3. Why do you do what you do?

4. What are your values?







Defne your own



1. Who is your audience? Target Market/Demographic?










Defne your own




2. How do you stand out from your peers? Key-Strengths?









Defne your own





3. Why do you do what you do? What provides the motivation?








Defne your own






4. What are your values? What do you hold true?







Defne your own



1. Who is your audience? Target Market/Demographic?

2. How do you stand out from your peers? Key-Stengths?

3. Why do you do what you do? What provides the motivation?

4. What are your values? What do you hold true?






A Brand New You:

Branding &

Personal Branding

[ Questions ]

ABNY Week1: Brand

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