ABNY11 Week1 - Brand

download ABNY11 Week1 - Brand

of 44

  • date post

    13-May-2015
  • Category

    Education

  • view

    787
  • download

    2

Embed Size (px)

description

The importance Branding & Personal Branding

Transcript of ABNY11 Week1 - Brand

  • 1.A Brand New You:Branding &Personal BrandingBrands are built on what people are saying aboutyou, not what youre saying about yourself- Guy Kawasaki Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/

2. Who are you? Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 3. Who cares? Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 4. You should.With proper personal-branding, not only will you find out moreabout who you are, you will make the right people care about whoyou are and open up a multitude of opportunities that are right forwho you are. Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 5. Top 100 Global Brands--http://images.businessweek.com/ss/06/07/top_brands/source/1.htm Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 6. The Brand Called YOU: Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. - Tom Peters--Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 7. The Brand Called YOU: Its a new brand world.That cross-trainer youre wearing -- one look at the distinctiveswoosh on the side tells everyone whos got you branded. Thatcoffee travel mug youre carrying -- ah, youre a Starbucks woman!Your T-shirt with the distinctive Champion C on the sleeve, theblue jeans with the prominent Levis rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with themakers symbol crafted into the end ...--By: Tom Peters - August 31,1997http://www.fastcompany.com/magazine/10/brandyou.html Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 8. The Brand Called YOU: Youre branded, branded, branded, branded.Its time for me -- and YOU -- to take a lesson from the big brands,a lesson thats true for anyone whos interested in what it takes tostand out and prosper in the new world of work.--By: Tom PetersAugust 31, 1997http://www.fastcompany.com/magazine/10/brandyou.html Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 9. The Brand Called YOU:Regardless of age, regardless of position, regardless of the businesswe happen to be in, all of us need to understand the importanceof branding. We are CEOs of our own companies: Me Inc. To be inbusiness today, our most important job is to be head marketer forthe brand called You.- Its that simple -- and that hard. And that inescapable.--By: Tom PetersAugust 31, 1997http://www.fastcompany.com/magazine/10/brandyou.html Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 10. The Brand is the Talent:--[ VIDEO ] Tom Peters: The Brand is the Talenthttp://www.youtube.com/watch?v=2nfGjVFIw1s Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 11. The importance ofPersonal Branding:Branding yourself keeps you current in your chosen field, opensdoors for you, and creates a lasting impression on clients. Bydeveloping your own brand, youll have control over peoples initialperception. If you dont brand yourself, someone else will, and theoutcome might not be in your favor.- A strong brand influences its target audience--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 12. The importance ofPersonal Branding: Easier to Find You Build Trust and Recognition Stand Above the Rest Be a Memorable Force Become an Asset Youll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 13. The importance ofPersonal Branding: Easier to Find You (Google Yourself) Build Trust and Recognition Stand Above the Rest Be a Memorable Force Become an Asset Youll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 14. The importance ofPersonal Branding: Easier to Find You Build Trust and Recognition (Credibility Check) Stand Above the Rest Be a Memorable Force Become an Asset Youll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 15. The importance ofPersonal Branding: Easier to Find You Build Trust and Recognition Stand Above the Rest (Differentiate yourself) Be a Memorable Force Become an Asset Youll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 16. The importance ofPersonal Branding: Easier to Find You Build Trust and Recognition Stand Above the Rest Be a Memorable Force (Clever/Catchy name) Become an Asset Youll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 17. The importance ofPersonal Branding: Easier to Find You Build Trust and Recognition Stand Above the Rest Be a Memorable Force Become an Asset (What are your strengths?) Youll be seen as an Expert in Your Field--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 18. The importance ofPersonal Branding: Easier to Find You Build Trust and Recognition Stand Above the Rest Be a Memorable Force Become an Asset Youll be seen as an Expert in Your Field (One Day...)--April 28th, 2010 by Joel Reyeshttp://sixrevisions.com/project-management/why-branding-yourself-is-important/ Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 19. Make your PersonalBrand a Success:--[ VIDEO ] Entourage: Vinny Chase & Brand Nameshttp://www.youtube.com/watch?v=F613dbnA_WE Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 20. Branding a Company: Many restrictions Objective Inorganic Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 21. Branding yourself: Little - No restrictions Very Subjective Organic Jade Tang | Term Two, Semester Two | Week 1 A Brand New You: The importance of Branding/Personal Branding Bachelor of Design | Year Two Electivehttp://abny2011.tumblr.com/ 22. Make your PersonalBrand a Success: Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 23. Make your PersonalBrand a Success: Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 24. Make your PersonalBrand a Success: Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 25. Make your PersonalBrand a Success: Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 26. Brands are built onwhat people are saying about you,not what youre saying about yourself - Guy Kawasaki Jade Tang | Term Two, Semester Two | Week 1A Brand New You: The importance of Branding/Personal BrandingBachelor of Design | Year Two Elective http://abny2011.tumblr.com/ 27. The Top 5 Aspectsof a SuccessfulBrand.--Interbrand 2007: Marketers Report Jade Tang | Term Two, Semeste