Stop Hating Your Customers

Defining & Attracting Your Ideal Client

Marisa SmithOwner/Founder, The Whole Brain Group

Calgon, Take me Away!

Bad fit: Speed

Bad Fit: Culture & Style

Bad Fit: Budget

Bad Fit: Your World

Good fit: Your New World

Define it.Live it.Communicate it.

Good fit: Getting there

Define it: The bad & the goodWhat makes you crazy? What makes you fall in love?

Define it: Focus on the good

Define it: Summarize & Optimize

Our favorite clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical & tactical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!

Define it: Summarize & Optimize

Live it: Step 1

Examine your products & services

Talk to your customers

Identify opportunities

Verify your value proposition

Live it: Step 2

Look at your competitors

Identify your key messages

Generate new content

Differentiate yourself

Live it: Step 3

Marketing strategy & budget

Marketing kit

Networking & referral strategy

Check for consistency

Whole Brain Group: Proven Process

Ideal Customer

Profile

Competitive Matrix

Website/SEO Review

Marketing Strategy(2-4 Weeks)

Start Discover Plan

Positioning Document

PPC Strategy

Marketing Kit Plan

Phased Approach &

Budget

Kickoff &Brainstorming

Session

Execute

MonitorEvolve

Review

Monthly & Quarterly Pulse(Ongoing)

Implement

Results

Content & Social Media

Strategy

Live it: Check for consistency

Live it: Summary

1. Verify value proposition

2. Differentiate yourself

3. Check for consistency

Communicate it.

Prospects

WBG Team Customers

Referral Partners

What’s Next?

Talk to me.

Marisa Smith, Owner & FounderThe Whole Brain Group

msmith@thewholebraingroup.com

@wholebrainprez@wholebraingroup