Wbg ideal customer_presentation_la2_m
21
Stop Hating Your Customers Defining & Attracting Your Ideal Client Marisa Smith Owner/Founder, The Whole Brain Group
-
Upload
lunch-ann-arbor-marketing -
Category
Business
-
view
408 -
download
1
description
Identifying and profiling your ideal client enables you to concentrate on doing the right kind of business with the right type of client – you both WIN. Marissa Smith, The Wholebrain Group presents to LA2M, a methodology for creating focus, harmony, productivity, and fun in your customer engagements
Transcript of Wbg ideal customer_presentation_la2_m
Stop Hating Your Customers
Defining & Attracting Your Ideal Client
Marisa SmithOwner/Founder, The Whole Brain Group
Calgon, Take me Away!
Bad fit: Speed
Bad Fit: Culture & Style
Bad Fit: Budget
Bad Fit: Your World
Good fit: Your New World
Define it.Live it.Communicate it.
Good fit: Getting there
Define it: The bad & the goodWhat makes you crazy? What makes you fall in love?
Define it: Focus on the good
Define it: Summarize & Optimize
Our favorite clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical & tactical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!
Define it: Summarize & Optimize
Live it: Step 1
Examine your products & services
Talk to your customers
Identify opportunities
Verify your value proposition
Live it: Step 2
Look at your competitors
Identify your key messages
Generate new content
Differentiate yourself
Live it: Step 3
Marketing strategy & budget
Marketing kit
Networking & referral strategy
Check for consistency
Whole Brain Group: Proven Process
Ideal Customer
Profile
Competitive Matrix
Website/SEO Review
Marketing Strategy(2-4 Weeks)
Start Discover Plan
Positioning Document
PPC Strategy
Marketing Kit Plan
Phased Approach &
Budget
Kickoff &Brainstorming
Session
Execute
MonitorEvolve
Review
Monthly & Quarterly Pulse(Ongoing)
Implement
Results
Content & Social Media
Strategy
Live it: Check for consistency
Live it: Summary
1. Verify value proposition
2. Differentiate yourself
3. Check for consistency
Communicate it.
Prospects
WBG Team Customers
Referral Partners
What’s Next?
Talk to me.
Marisa Smith, Owner & FounderThe Whole Brain Group
@wholebrainprez@wholebraingroup
