LinkedIn for Business

LinkedIn for BusinessIntermediate StrategiesIntermediate Strategies

LinkedIn helps LinkedIn helps Market your business

Develop business partnershipsIncrease your network

Increase your credibilityFind partners

Find service providersFind employees

Market your businessDevelop business partnerships

Increase your networkIncrease your credibility

Find partnersFind service providers

Find employees

2

Getting found on LinkedIn

Getting found on LinkedIn

Optimize your profile for businessOptimize your profile for business

3

Target AudienceTarget AudienceWho?

Where?

What?

Who?

Where?

What?

4

Assignment:LinkedIn Advertising

• Sign in to LinkedIn

• Start an Ad

• Click| Advertising | in the footer

Target AudienceTarget AudienceAs defined by LinkedIn AdvertisingAs defined by LinkedIn Advertising

Next Step

Next Step

Assignment:Your Audience

• Using LinkedIn Advertising, define at least one (1) target market

• List three (3) target markets for your business, with or without LinkedIn

Keywordsfor your audience

Keywordsfor your audience

What do they care about?

How do they speak?

What do they care about?

How do they speak?

Step inStep in

CPA or moreCPA or moreI am an accountant.

~ or ~I’m an accountant specializing in GCs.

~ or ~I’m an Accountant built for

General contractors.

~ How do they think? ~

I am an accountant.~ or ~

I’m an accountant specializing in GCs.~ or ~

I’m an Accountant built for General contractors.

~ How do they think? ~

Assignment:Your Keywords

• Pair up

• List 5 keywords that each of your targets use when searching for your services

• Ask your partner what they would use when searching for your service

Where to use your keywordsWhere to use

your keywordsYour HeadlineYour current work experienceyour past work experiencesummaryspecialtiesskillsprojectswebsite URLs

Your HeadlineYour current work experienceyour past work experiencesummaryspecialtiesskillsprojectswebsite URLs

ExamplesExamples

HeadlinesSimple | Compelling | Value Driven

HeadlinesSimple | Compelling | Value Driven

Current ExperienceRestate your keywords

Current ExperienceRestate your keywords

Past ExperienceProof of your keywords

Past ExperienceProof of your keywords

SummaryYour sales page

SummaryYour sales page

Specialties & SkillsKeyword List

Specialties & SkillsKeyword List

ProjectsInclude partners

ProjectsInclude partners

Additional InfoCustom URLs | Interests

Additional InfoCustom URLs | Interests

PerfectionPerfectionis not necessary.

LinkedIn is fluid and should be updated –frequently, if you wish.

is not necessary.

LinkedIn is fluid and should be updated –frequently, if you wish.

Assignment:Use your keywords

Use keywords in your profile

1. Your headline2. Current work experience3. Past work experience4. Summary5. Specialties6. Skills7. Projects8. Website URLs

Open the storeOpen the storeIt’s time to reach out to peopleIt’s time to reach out to people

Recommendations

Recommendations

Giving and receivingGiving and receiving

Give FirstChances are others will reciprocate

Give FirstChances are others will reciprocate

Great ExamplesWrite about them and their benefit to you

Great ExamplesWrite about them and their benefit to you

Assignment:Recommendations

• Find one current connection to recommend

• Write a recommendation for them

IntroductionsIntroductionsMeet someone you want to knowMeet someone you want to know

It IS who you knowIt IS who you know

Just Ask…Just Ask…

Just Ask…Just Ask…

Assignment:Introductions

• Find a connection’s profile

• View their connections

• Pick someone to request an introduction

• Cancel (for now)

AnswersAnswers(Questions & Answers)(Questions & Answers)

More > AnswersMore > Answers

Assignment:Answers

• Visit LinkedIn Answers

• Find a question you can answer with authority

• Answer it

LinkedIn for Business

LinkedIn for Business

Thank you for your time todayThank you for your time today