And Other Search Techniques

EVP Arbita Inc httpjmpshally

Recruiting since 1996

6 yrs Corporate sourcing leadership

5 yrs contingency ran $1M+ full desk

4 years consulting with over 200 organizations

Instrumental in building research teams at

Motorola Cisco Coke (CCE) Google Microsoft

and advised over 200 companies globally

Raised in Colombia South America

(English is my second language)

Returned Peace Corps Volunteer

Dual BS in International Business from RIT

EVP Arbita Inc httpjmpshally

Recruiting since 1996

6 yrs Corporate sourcing leadership

5 yrs contingency ran $1M+ full desk

4 years consulting with over 200 organizations

Instrumental in building research teams at

Motorola Cisco Coke (CCE) Google Microsoft

and advised over 200 companies globally

Raised in Colombia South America

(English is my second language)

Returned Peace Corps Volunteer

Dual BS in International Business from RIT

Job Titles like ldquoSAP Consultantrdquo

ldquoAccount Executiverdquo

ldquoSenior Managerrdquo

(ldquoSoftware Engineerrdquo OR Programmer) Company Names like

(ldquoHewlett Packardrdquo OR HP OR hpcom)

(IBM OR ibmcom OR usibmcom) Skills Licenses Degrees or Certifications like

(ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo)

(ldquo CPArdquo OR ldquo CFArdquo)

(BSCS OR MSCS) or also try ldquo MBArdquo

(ldquo CCIErdquo OR ldquo CCNArdquo) Locations like

(Atlanta OR Marietta OR Alpharetta) GA

(770 OR 678 OR 404) GA

Sydney 61 Australia

3

Gist a person or group by feeding their blog RSS

through Wordlenet Ex Intel

No RSS feed Grab all the text from recent press

releases and paste them into Wordle

Try this with several resumes from the same

department to find common themes

What happens

when you feed a

companyrsquos Jobs

RSS feed into

Wordle

4

Gist a person or group by feeding their blog RSS

through Wordlenet Ex Intel

No RSS feed Grab all the text from recent press

releases and paste them into Wordle

Try this with several resumes from the same

department to find common themes

What happens

when you feed a

companyrsquos Jobs

RSS feed into

Wordle

4

Donrsquot use keyword search Search by

bull Common job titles

bull Specific company names

Use Booleans Filter by

bull Geographic locations

bull Industries

bull Interested in ldquoPotential employeesrdquo

bull Searching within your groups

bull People who joined recently

5

From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo

(or use ctitle for current only and ptitle for past only)

companyrdquocompany 1rdquo OR ldquocompany 2rdquo

(or use ccompany and pcompany instead)

bull schoolrdquoschool namerdquo

bull Also useful are radius and industry

Ex titlesoftware engineer companyoracle schooliit

Nearly unlimited field length allows complex strings

Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips

6

From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo

(or use ctitle for current only and ptitle for past only)

companyrdquocompany 1rdquo OR ldquocompany 2rdquo

(or use ccompany and pcompany instead)

bull schoolrdquoschool namerdquo

bull Also useful are radius and industry

Ex titlesoftware engineer companyoracle schooliit

Nearly unlimited field length allows complex strings

Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips

6

If you do the same

search repeatedly

save it for automatic

ongoing results

If you need more

search who joined

since last week or

your last login

7

bull These people are

typically

colleagues vendors

and clients

bull View their profiles

and see who they

know who endorses

them etc

8

Found a great profile

Check out other similar

profiles people have

viewed

Could include people who

wouldnrsquot have come up on

your search

Or people outside your

3rd degree network

9

See if they belong to

any groups

Listed below

recommendations at

bottom of profile

Also try using the

interests command

10

TIP keyword search for the group

name in quotes for example

- ldquoTransfer Pricing Specialistsrdquo

Always searching for the same kinds of candidates

It emails you when new matches enter your network

Or after they edit their profiles and match your search

Run any search then click the [ Save this search ]

Edit or cancel them anytime here

wwwlinkedincomsearchsavedSearchListing

For more details visit

httplearnlinkedincomlinkedin-

searchadvanced_people_search

Save up to 3 searches under the free account (more if you pay)

11

bull These people are

typically

colleagues vendors

and clients

bull View their profiles

and see who they

know who endorses

them etc

8

Found a great profile

Check out other similar

profiles people have

viewed

Could include people who

wouldnrsquot have come up on

your search

Or people outside your

3rd degree network

9

See if they belong to

any groups

Listed below

recommendations at

bottom of profile

Also try using the

interests command

10

TIP keyword search for the group

name in quotes for example

- ldquoTransfer Pricing Specialistsrdquo

Always searching for the same kinds of candidates

It emails you when new matches enter your network

Or after they edit their profiles and match your search

Run any search then click the [ Save this search ]

Edit or cancel them anytime here

wwwlinkedincomsearchsavedSearchListing

For more details visit

httplearnlinkedincomlinkedin-

searchadvanced_people_search

Save up to 3 searches under the free account (more if you pay)

11

Found a great profile

Check out other similar

profiles people have

viewed

Could include people who

wouldnrsquot have come up on

your search

Or people outside your

3rd degree network

9

See if they belong to

any groups

Listed below

recommendations at

bottom of profile

Also try using the

interests command

10

TIP keyword search for the group

name in quotes for example

- ldquoTransfer Pricing Specialistsrdquo

Always searching for the same kinds of candidates

It emails you when new matches enter your network

Or after they edit their profiles and match your search

Run any search then click the [ Save this search ]

Edit or cancel them anytime here

wwwlinkedincomsearchsavedSearchListing

For more details visit

httplearnlinkedincomlinkedin-

searchadvanced_people_search

Save up to 3 searches under the free account (more if you pay)

11

See if they belong to

any groups

Listed below

recommendations at

bottom of profile

Also try using the

interests command

10

TIP keyword search for the group

name in quotes for example

- ldquoTransfer Pricing Specialistsrdquo

Always searching for the same kinds of candidates

It emails you when new matches enter your network

Or after they edit their profiles and match your search

Run any search then click the [ Save this search ]

Edit or cancel them anytime here

wwwlinkedincomsearchsavedSearchListing

For more details visit

httplearnlinkedincomlinkedin-

searchadvanced_people_search

Save up to 3 searches under the free account (more if you pay)

11

Always searching for the same kinds of candidates

It emails you when new matches enter your network

Or after they edit their profiles and match your search

Run any search then click the [ Save this search ]

Edit or cancel them anytime here

wwwlinkedincomsearchsavedSearchListing

For more details visit

httplearnlinkedincomlinkedin-

searchadvanced_people_search

Save up to 3 searches under the free account (more if you pay)

11

Right below their name ishellip

bull Their title

bull Their employer

bull Their City and State

So you couldhellip

bull Google ldquoCompany City Staterdquo for work numbers

bull Use httpwwwb144coil to get home number

bull Google ldquoFirstname Lastname companycomrdquo

bull Or you can use LinkedInrsquos InMail

12

Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -

inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs

Find people by CURRENT job title bull Try this first sitelinkedincom Current software development

engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo

bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs

13

26-Sep-11 14

Results from inside LinkedIn 24 results externally 224

Simply search for ldquocontact settings

Works on any search engine

Be sure to turn off site compression bull On Google insert ampfilter=0 into URL

bull On Yahoo append ampdups=1 to end of URL

15

Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY

Go to Inbox gt Received gt Invitations to accept multiple

requests

Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo

Include a link to your LinkedIn profile (amp Facebook

Twitter) in your default email signature file of your

outgoing messages

LinkedIn apps (Twitter integration presentation

uploads blogpost feeds etc) here

Most common mistakes recruiters make on social

networks Lazy profiles Inconsistently applying their

brand throughout the web

16

Simply search for ldquocontact settings

Works on any search engine

Be sure to turn off site compression bull On Google insert ampfilter=0 into URL

bull On Yahoo append ampdups=1 to end of URL

15

Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY

Go to Inbox gt Received gt Invitations to accept multiple

requests

Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo

Include a link to your LinkedIn profile (amp Facebook

Twitter) in your default email signature file of your

outgoing messages

LinkedIn apps (Twitter integration presentation

uploads blogpost feeds etc) here

Most common mistakes recruiters make on social

networks Lazy profiles Inconsistently applying their

brand throughout the web

16

Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY

Go to Inbox gt Received gt Invitations to accept multiple

requests

Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo

Include a link to your LinkedIn profile (amp Facebook

Twitter) in your default email signature file of your

outgoing messages

LinkedIn apps (Twitter integration presentation

uploads blogpost feeds etc) here

Most common mistakes recruiters make on social

networks Lazy profiles Inconsistently applying their

brand throughout the web

16

1 UK 4130000

2 India 3670000

3 Canada 2500000

4 Netherlands 2400000

5 France 1940000

6 Australia 1340000

7 Italy 1240000

8 Brazil 1180000

9 Germany 1050000

10 Belgium 945000

11 Denmark 875000

12 Spain 856000

13 Sweden 753000

14 South Africa 641000

15 Argentina 545000

16 Switzerland 499000

17 Poland 494000

18 Norway 451000

19 Mexico 440000

20 Israel 427000

Note above reflect ldquopublicrdquo profiles not total LinkedIn population

17

bull People are more likely to accept a group invite than a personal networking connection

bull You can send a message to everyone in your group even if they are not your direct connections

bull Good group content can drive viral marketing bull Team project Share the workload and if someone

leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to

your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer

valuable insights or information they dont get elsewhere

bull What else (top 10 reasons)

18

Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise

Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo

Your past work history should go back 10 years Explain what you did at each company

Fill out the summary section add substance consider it your ldquoelevator pitchrdquo

Writeget Recommendations amp askanswer questions on LinkedIn Answers

Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn

profile Donrsquot forget the additional information section ndash When adding

websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link

19

Target your audience by

bull Company Size

bull Job Function

bull Industry

bull Seniority

bull Geography

Pay by clicks or impressions with starting budget

as low as $50 (details)

Example ad seen only by Accountants at Manager

or Director level with companies larger than 1000

employees and in the Atlanta area

20

Target your audience by

bull Company Size

bull Job Function

bull Industry

bull Seniority

bull Geography

Pay by clicks or impressions with starting budget

as low as $50 (details)

Example ad seen only by Accountants at Manager

or Director level with companies larger than 1000

employees and in the Atlanta area

20

Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort

By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing

notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by

looking at their ldquoKeyrdquo

bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699

21

Look for documents named ldquoresumerdquo

bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file

intitleresume director software siteil

Or saved in locations called ldquoresumerdquo

bull Using inurl looks for words in the names of folders or addresses where the file is located

inurlresume director software siteil

22

Beyond just resumes also try words like bull bio profile about us our

bull team staff people alumni

bull roster list directory members attendees board

bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR

intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR

intitleteam OR intitleour OR inurlabout OR inurlbio OR

inurlprofile OR inurlour OR inurlteam OR inurlalumni OR

inurlpeople OR inurlstaff)

23

Beyond just resumes also try words like bull bio profile about us our

bull team staff people alumni

bull roster list directory members attendees board

bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR

intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR

intitleteam OR intitleour OR inurlabout OR inurlbio OR

inurlprofile OR inurlour OR inurlteam OR inurlalumni OR

inurlpeople OR inurlstaff)

23

Searching with site looks through

the entire site

bull sitetevapharmcom

bull siteiaesiorgil director

bull sitetechnionacil ~CV

24

Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others

Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe

(filetypedoc OR filetypepdf)

bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)

bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom

filetypexls (Alumni OR Attendee) Teva Pharmaceuticals

25

Search the worldrsquos largest discussion forums for your target

people organizations teams events products etc

Generate RSS feeds and aggregate data from

bull Google Groups (highly customizable)

bull Yahoo Groups

bull Big Boards (huge list of online discussion groups)

bull BoardReader and Board Tracker (both great search and RSS feeds)

What happens if you Wordle any of the above RSS feeds

Images files and other documents can be found using filetype

searches but sometimes they are converted before being shared

online Look for them in document repositories like Docstock

Scribd SlideShare Toodoc and others

Search the big four on Bing just add your keywords

26

Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title

OR jargon) bull I|Im work|worked|working for|at|on|with

COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at

COMPANYrdquo

Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author

27

Peer regression reveals people who influenced or were

influenced by your target entities

Finding other names in imagePDF captions

bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to

l OR r to l OR right to left OR back row OR clockwise

from)

bull Try names of events groups or companies

The 3+ name method works on people (like attracts

like)

bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo

References on blogs amp social networks

bull Google blogsearch for ldquoand firstname lastnamerdquo

28

Image search cleans SEO spam bull Results are only web pages containing images with names or

tags that match your search thus eliminating much of the garbage Try this Google Images example

bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url

Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa

TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)

29

People being interviewed by bloggers or the local news can easily spill the beans and give juicy details

bull Ex is an iphone developer

Search transcripts of video via bull Blinkxcom

bull Videogooglecom

bull Videoaolcom

bull Truveocom

bull Vimeocom

Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context

30

Tons more free learning at The Sourcerrsquos Desk

Follow Shally and Arbitainc on Twitter

Join Arbita on LinkedIn and Facebook

Email us your questions