LinkedIn Workshop October 2014

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Hands-on LinkedIn Workshop

description

How to use LinkedIn, update your linkedIn profile. What are the various accounts. Advantages of having an updated profile. Social networking with LinkedIn. Profile texts and more.

Transcript of LinkedIn Workshop October 2014

Page 1: LinkedIn Workshop October 2014

Hands-on LinkedIn

Workshop

Page 2: LinkedIn Workshop October 2014

+31 6 20088099

www.nicolinemaes.com

www.facebook.com/nicolinemaes

[email protected]

Page 3: LinkedIn Workshop October 2014

LinkedIn: overviewNavigationConnected!Social SellingTo a top LinkedIn profile News and Tips

+various exercises!

Workshop program

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What is LinkedIn?

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Since 2003

122.865 Dutch companies on LinkedIn

313 million users in 200 countries. (4,5 mil. NL)

Users check their profile at least once a week

Average age 41 yrs

64% are men (is changing)

70% are higher educated (is changing also)

Executives of all Fortune 500 companies

40% check their profiles daily

LinkedIn Stats

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Your turn: Google yourself!

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Connectedness makes easy networking

Take charge of your online reputation

Share knowlegde, news from your field

Generate leads

Marketing andPR

Be found!

Find a job

Advantages of having LinkedIn profile

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Easy navigation: Let’s go!

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Settings

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OFF!

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Who can see your connections?

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Email frequency

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Groups and apps

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App permisssion

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Main navigation

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Advanced search functionality

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Advanced search

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Try this: look for a professional drain cleaner in your ‘hood’ (<50km)

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Connected 2011

Map by http://inmaps.linkedinlabs.com/

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Map by http://inmaps.linkedinlabs.com/

Connected… 2013

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Map by http://inmaps.linkedinlabs.com/

Connected 2014

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Map by http://inmaps.linkedinlabs.com/

Rioned/Linkedin 2014

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OndernemersRijk/Linkedin 2014

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Expanding your network

llways

e

onnectin

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Social Selling

Activate your network, ask questions.

Choose groups where your prospects are active

Start a conversation with prospects

Try LinkedIn ‘social’ ads

Post regular updates

Use ‘advanced people search’

Help people connect with others

Ask to forward your profile

React to others, share and like

Ask for recommendations

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Actief Netwerken

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Check:

Do you have a personalized URL?

Try this:

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Your profile: the power of words

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Your profile: the power of images

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Marrie:

“A strong profile, uses powerful words. Be clear in who you are, what you can do and what you

want..

It’n not only what you write, but also the way you do it.”

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Writing style, think about;

* Business vs professional* Simple language vs jargon * Active vs passive* Boring vs lively/energetic* Variation vs repetetion* What you have to say vs what others want to read

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TRY THIS:

- Write a strong headline

- Complete your expertise (add details)

- Add a project

*And keep doing this when you get back home

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Check mention of websites: “call to action”

Post a status update with a short link

Add content to company page

Ask for recommendations

Sociale ads

Keep working on a client oriented profile (Which problem do you solve for them?)

Linkedin for PR and Marketing

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“Pulse” personalized news

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Gaining trust takes time!

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Show you’re leading the pack

Prove you’re the expert (also within

groups)

If a peer/colleague/competitor

recommends you – it must be true

Add other online accounts/work (Twitter,

blog, links to site, slideshare…)

If they trust you….you will sell!

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Want to learn more?

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Is your profile 100% complete?

Live resumé: experience supported by activities in groups, answers, projects and status updates

Keep expanding your network, keep connecting

Ask your connections for an introduction

Is your “headline” short and clear?

Are you active on LinkedIN?

Don’t annoy people by hard selling

Do you have at least 3 relevant recommendations?

Are you following the companies you want to target?

Want to be found?

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Basic account gratis

Business upgrade $19.95 per maand. Wat krijg je: volledige profielen, premium search, 3 InMails per maand en OpenLink.

Voor recruiters Talent finder 25 Inmails, volledige naam, meer zoekfilters en meer zoekresultaten

Voor sales professionals Sales Navigator. Enige reden om dit te doen: Introductions. 5 gratis intro’s per maand

Werkzoekenden: niet nodig, anders sites zijn beter

Volledige vergelijking hier (2014)

Want to be found?

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More TIPS and resources

Ultimate LinkedIn cheat cheet All accounts compared here (2014) Follow Eve Mayer (LinkedIn Queen) –

Social Media Delivered More LinkedIn tips, this is the real deal! LinkedIn has many video tutorials, check those out

too!

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“Education is not the filling of a pail,

but the lighting of a fire”

-Helen Keller

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www.nicolinemaes.com

www.facebook.com/nicolinemaes

@nicolinemaes

[email protected]

+31 6 20088099