Linkedin Workshop - The 8 Basics
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Workshop Workshop Post University, Career Services Center Friday, January 24, 2014 Debra Manente, M.Ed., CPRW Associate Director North Hall, Room 113 [email protected] CAREER SERVICES
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Linkedin has become a valuable networking tool. Anyone looking to either promote their business, or promote themselves, can benefit.
Transcript of Linkedin Workshop - The 8 Basics
WorkshopWorkshop
Post University, Career Services CenterFriday, January 24, 2014
Debra Manente, M.Ed., CPRWAssociate Director
North Hall, Room 113
CAREER SERVICESCAREER SERVICES
At the End of this Workshop At the End of this Workshop You Will Know…You Will Know…Why Linkedin is a valuable tool
Why it’s important to bring your profile to 100% completion
How to create a Linkedin account
Eight basics to include to reach 100% profile completion
Good ideas to consider
Post Undergraduate Student Linkedin Competition
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
What Did We Hear?What Did We Hear?Linkedin is the worlds largest networking
platform – everyone who means something to your career is on there
Finding a job is all about networking
Nine out of every ten people found a job at some point in their lives because they networked
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
• Helps you maintain the connections you have made through networking over the years
• Helps you promote your “Brand”
• It gives you a professional presence
• Helps you rank high in search engine results
Why Linkedin is Valuable Why Linkedin is Valuable
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Why Linkedin is Valuable…Why Linkedin is Valuable…Recruiters Use It Job Postings are There
92% of companies use or plan to use Linkedin /
social media for recruiting
79% of job opportunities are posted on at least one social
network
73% have successfully hired a candidate while utilizing Linkedin / social media (you want to be where the action is.)
77% are shared on Linkedin
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
LINKEDIN Demographics and Statistics – January 2012
Senior Mgmt. = 25%Managers = 15.3%Owners = 9.6%Directors = 7%V.P = 3.7%
61% of Linkedin Members 61% of Linkedin Members are Hiring Managers and Executivesare Hiring Managers and Executives
The GOAL The GOAL IS TO IS TO
BRING YOUR PROFILE BRING YOUR PROFILE TO TO
100% COMPLETION100% COMPLETION
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Why 100% Profile Completion is Why 100% Profile Completion is ImportantImportant
It gives you the most visibility and allows you to show up more in Linkedin searches
It helps you establish an authoritative voice regarding your accomplishments, experience, and capabilities and leads people to find you when they search the internet
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 1 - Your NameEight Basics: 1 - Your NameFirst, Google your name so you know what
to expect
Choose the name you will use wisely since this is your “internet brand”
Consider including middle initials if you have a common name
NAME
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 2 - Your PictureEight Basics: 2 - Your Picture
Should be a full head shot
Should be pleasant facial expression
Show signs of your personality
Use the same photo for all social media so you are easily found
PICTURE
Always use a picture…
PICTURE
You are promoting YOURSELF, use a PICTURE and not a LOGO
PICTURE
Have it look professional Smile -
Have a pleasing personality
Use a personal picture and not one of a group
Have your picture taken in a work related setting
PICTURE
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 3 - Your Headline Eight Basics: 3 - Your Headline and Summaryand Summary
Never leave the headline blank
Don’t include just a title
Convey skills you are best at and what you bring to the table
HEADLINE AND SUMMARY
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 3 - Your Headline Eight Basics: 3 - Your Headline and Summaryand Summary
1. Linkedin's search algorithm indexes the headline first.
2. It is important to use strong keywords and phrases instead of generic keywords.
3. You will show up in other people’s Linkedin and Google searches more prominently when they do keyword searches.
HEADLINE AND SUMMARY
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Examples of Good Headlines Examples of Good Headlines
Career Developer | Workshop Facilitator & Designer│Program Coordinator | Career Search Blogger | LinkedIn Trainer
Wordsmith with proven ability to translate business objectives into communications strategies and tactics
★Sales Director★Sales Strategy★How to Sell★Channel Sales★Sales VP★Sales Mentor★Sales Advice
HEADLINE AND SUMMARY
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Get Noticed Quicker for What You Get Noticed Quicker for What You Can Contribute Can Contribute
HEADLINE AND SUMMARY
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 4 - Your ExperienceEight Basics: 4 - Your Experience
Can include internships, demonstrations, proven skills
Adds a professional touch to your profile
Adding past jobs makes it easier to network with former co-workers and professional connections
List at least two positions to bring profile to 100% completeness
EXPERIENCE
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 5 - Your EducationEight Basics: 5 - Your EducationNew graduates with no concrete
professional experience - move your education to the top part of your profile
Try to include relevant classes
No need to include high school
Only include information that is going to help you get the job
EDUCATION
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics, 6 - Your SkillsEight Basics, 6 - Your Skills
List at least three skills to bring profile to 100%
SKILLS
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 7 – Demographic Eight Basics: 7 – Demographic Area and IndustryArea and Industry
When recruiters and hiring managers do AREA searches you want to be displayed in their results
Without a demographic area, or industry, you:
◦Won’t be included in their results
◦The people you know, who are looking for you, will have a harder time finding you
DEMOGRAPHIC AREA AND INDUSTRY
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
DEMOGRAPHIC AREA AND INDUSTRY
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics to Include to Reach Eight Basics to Include to Reach 100% Profile Completion100% Profile Completion
4. Experience
8. Connections
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Eight Basics: 8 - Your ConnectionsEight Basics: 8 - Your Connections
Have at least 50 connections to bring your
profile to 100%
CONNECTIONS
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Types of ConnectionsTypes of Connections
1st degree = In your network and directly connected
2nd degree = In your network but not directly connected
3rd degree = Not in your network
CONNECTIONS
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
How to Add ConnectionsHow to Add Connections
THREE WAYS…
Import contacts from an email address book
Do a search in the search box at the upper right side
Connect with 2nd level connections while looking at 1st level connections
CONNECTIONS
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
The GOAL The GOAL IS TO IS TO
BRING YOUR PROFILE BRING YOUR PROFILE TO TO
100% COMPLETION100% COMPLETION
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
* Good Idea – * Good Idea – Ask for Recommendations Ask for RecommendationsCan be teachers, supervisors, clients, co-workers…
Can be anyone who you have had a professional relationship with who can verify your professionalism
Only ask people who you know will say good things about you
As a guideline, your recommendations should be 10% of your network size
Make your request personal – Linkedin is more formal
GOOD IDEAS
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
* Good Idea – * Good Idea – Change Your URL Change Your URL
GOOD IDEAS
RECAP – 8 Basics RECAP – 8 Basics
Name
Picture – Professional and not a logo
Headline and Strong Summary included
Experience – List at least two jobs
Education– Do not include high school
Skills – List at least five
Demographic Area and Industry
Connections – Have at least 50
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
We CoveredWe CoveredWhy Linkedin is a valuable tool
Why it’s important to bring your profile to 100% completion
How to create a Linkedin account
Eight basics to include to reach 100% profile completion
Good ideas to consider
Post Undergraduate Student Linkedin Competition
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Post Undergraduate Student Post Undergraduate Student LinkedIn ContestLinkedIn Contest
Do you have the BEST profile?Do you have the BEST profile?
It is simple to enter!!!
WIN a $25.00 gas card and bragging rights
Deadline is Friday, November 1st
To receive an entry form, contact Career Services, in North Hall, Room103, or send an email to [email protected]
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
• Resume writing
• Letter writing
• Effective interviewing
• Job search strategies should you want:
• Full-time/Part-time Employment
• Internships
• Winter/Summer Employment
© Post University - 800 Country Club Road - Waterbury, CT 06723 - www.post.edu
Career Services Can Help With…Career Services Can Help With…
Linkedin = http://www.linkedin.com/in/postuniversitycareerservices
Facebook = https://www.facebook.com/PostUniversityCareerServices
YouTube = http://www.youtube.com/user/PostCareerCenter
Twitter = https://twitter.com/PostCareerCntr
Pinterest = http://pinterest.com/PostCareerSvc/
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