Linkedin workshop (June 2013)

www.durham.ac.uk/careers

Networking & Job Search Through LinkedIn

June KayPostgraduate Careers Consultant

James BissetResearcher Support Librarian


Social Media -Why bother?

Strong online presence highlights your credibility and current

status to future employers and allows them to contact you

Milkround Social Media Survey


Motivation and the ability to network have far greater impact on research productivity

than age, gender, job satisfaction, managerial support or teaching load.

University College Dublin / Academic Profession in Europe: Responses to Societal Challenges


www.linkedIn.com

• the world's largest professional network• more than 100 million users • not a social networking site like Facebook or

Bebo• used by professionals to network and get

advice• more than 45% students and graduates

have a profile

http://www.linkedin.com/

http://www.google.co.uk/imgres?imgurl=http://www.banyanbranch.com/social-blog/wordpress/wp-content/uploads/2012/01/LinkedIn_logo.jpg&imgrefurl=http://banyanbranch.com/social-blog/whats-the-hype-linkedin-for-brands/&usg=__2SXOte9_lscId37P7SCMu9BQlSw=&h=768&w=1024&sz=100&hl=en&start=3&zoom=1&tbnid=qAq4JUQDW6IOjM:&tbnh=113&tbnw=150&ei=jsIjUJy_L6Kt0QXD3YGoDg&prev=/search?q=linkedin+logo&um=1&hl=en&sa=N&gbv=2&tbm=isch&um=1&itbs=1


Join now!


Initial ImpressionProfessional Headline - What’s your one sentence story?

Not PhD student Durham University or Research Associate Durham University

Photograph – professional appearance, head and shoulders shot


Summary

Use the summary area to demonstrate who you are


ExperienceKeep your roles and responsibilities short and highlight

key achievements or impact

Ask for recommendations


EducationAs with your

CV gives details

relevant for the area of work you wish to pursue


Courses

Select from all courses attended through employment and education including doctoral training programme


Skills & Expertise

Don’t be modest – reflect on transferable skills as well as research specific and technical skills


PublicationsOver to James…..

[Slide 2] Via Flickr Creative Commons, by demonsub. Original available at http://www.flickr.com/photos/66397367@N05/6993902269

http://www.flickr.com/photos/66397367@N05/6993902269


Publications and dissemination of your research

Add sections for publications, slideshare presentations, blog posts


Publications and dissemination of your research


Boost dissemination of your research by

creating additional access points


Share your publication experience directly with

employers who won’t necessarily have access to the

published version


If:1) deposited in DRO or

2) deposited in another open access repository or

3) published open access in journal

– can link to full text directly from LinkedIN profile


GroupsJoin up to 50 groups

http://career.fullorissa.com/wp-content/uploads/2011/07/gd2.jpg


Groups Search by key word e.g. Actuarial

Ask to join

Look at membership list

Follow and participate in discussions

Ask for / give advice and help


Groups

• Search box – change to groups• Pick a topic related to career

interests• Browse the results• Pick a group • See members you are linked to


For example- AGCAS Research Staff

• 62 Members• 7 Members not 1st or 2nd connection• Click on their profile-Shows how you are

linked• Can ask to connect• Can ‘invite to connect’ or send a message• Discussions – start or join• Jobs


Durham Alumni

• Over 13,000 Members• 20 sub-groups

• Each of colleges• Some departments e.g. Earth Sciences• Beijing Alumni

• Suggest a sub-group / start a discussion


You try• Top right hand corner• Search box – change to groups• Pick a topic related to your research or career

interests• Browse the results• Pick a group • See member you are linked to


Companies• Change search criteria to companies• Find companies by sector and location• Research a company for networking /

application / interview preparation • Overview / Careers / Insights • Company updates / Follow• See how many connections your network includes• People also viewed / employees connections


Company

You try……..ideas»Accenture»BBC Television»Cadbury»Barnardo’s»Own ideas??


People

• Individuals you have met e.g. at conference• People you have heard of e.g. whose research

you have read• School / university / previous work colleagues• Search using people • E.g. Iain Cameron, Head of Research Careers

@Research Councils UK

http://www.freedigitalphotos.net/images/Business_People_g201-Business_People_p36359.html

http://www.freedigitalphotos.net/images/Business_People_g201-Businesswoman_With_Briefcase_p82484.html


You can then ask your connections to introduce you


Who do you want to find???

Image Courtesy of FreeDigitalPhotos.net


Search for jobs by keyword e.g. research associate & United Kingdom


Top Tips • Specialities – these are key words linked

together which help people find you via the search tool

• Join career focused groups of companies• List your on-line portfolio, twitter feed and

blog on your profile• Build up your network on-line through a

planned approachMilkround Social Media Survey


What are you waiting for??

Image Courtesy of FreeDigitalPhotos.net

Linkedin workshop (June 2013)

Education

Transcript of Linkedin workshop (June 2013)