What’s new in Search Advertising?

Richard GregoryCOO, Latitude

15 November, 2007

What is new?

Yahoo Panama - the whole market has gone blind!Better transparency on content networksAdwords Editor came of ageGoogle Website Optimiser

Yahoo Panama

Improved UI makes campaign management and reporting easier and quicker.Geo Targeting allows for specific regions to be targetedMultiple ads allow for comparative testingQuality Index rewards more qualified adsImproved submission processNew account structure mirrors that of Google and MSN.

Transparency on networks

Google Adwords Editor

Now on version 4.0. This year Google decided that they were going to stop the Bulk Download Function Upload speeds have increasedMore scope to easily make structural changes. This has led to quicker turn around for making changes to account and setting up new ones.Special features include:– Duplicate Keyword

Finder– Keyword Grouper

Microsoft tool on the way.

Google Website Optimiser

Beware of sharing data with Google.

About those landing pages…

Thanks!

Richard GregoryChief Operating Officer

E-mail: richard.gregory@searchlatitude.com