Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

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Mobile Advertising: How We Got Here and What's Next? 2009 AdMob, Inc. Confidential & Proprietary MSOffice1

Transcript of Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

Page 1: Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

Mobile Advertising: How We Got Here and What's Next?

2009 AdMob, Inc. Confidential & Proprietary

MSOffice1

Page 2: Robbie Douek, Admob inc "Mobile advertising: how we got here and what's next"

Slide 1

MSOffice1 ; 08/06/2009

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©2009 AdMob, Inc. Confidential & Proprietary

• Size and Scope 160+ billion impressions since launch15+ billion ad requests a month in 160+ countries

• Mobile Ad ProductsText Link & Graphical Banner ad units, unique iPhone ad units, Analytics

• Partnerships11,000+ mobile sites,4,000 iPhone and Android applications

• CompanyHeadquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai

AdMob Overview

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©2009 AdMob, Inc. Confidential & Proprietary

The AdMob Network: Sample Publishers

Innovative Mobile Content

Sample Premium Sites

Fun For Mobile

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End of the Beginning

• Operator-centric world

• Slow networks

• Expensive data plans

• Phones with limited capabilities

• Advertising very limited

• Push marketing dominates

• Specialist Wapsites

2005-2007 AdMob, Inc. Confidential & Proprietary

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ZagMe

2005-2007 AdMob, Inc. Confidential & Proprietary

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Major strides forward in 2008/9

• Openness

• High speed networks

• Affordable data plans

• Rise of Smartphones

• Browser and Apps usage

• Pull advertising dominates

• Publisher Brands and Apps

2005-2007 AdMob, Inc. Confidential & Proprietary

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Then and Now

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Then and Now

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Twitter!

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Evolution of Mobile Advertising

©2009 AdMob, Inc. Confidential & Proprietary

2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |200 8 |2009 |2010 |2011

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Revolution

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But it’s not all about ad formats...

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Better Information

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Experience

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Measurement

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Scale

©2009 AdMob, Inc. Confidential & Proprietary

www.admob.com/metrics

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Standards

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Targeting

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Client Recognition + Rise of Brands

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Apps!

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Thinking Global

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Questions?

Robbie DouekPerformance Sales Director

Southern Europe, AdMob

email [email protected]/metrics