What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social
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Transcript of What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
Business Goals
Metrics
Tactics
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
http://bit.ly/17i0vKg
http://bit.ly/17FuYz7
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 )
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#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
• New website visitors New customer
acquisition
• Track visitor loyalty & visitor recency Increased
customer retention
• Track share of voice / conversation Gain against your
competition
• Survey! Brand awareness*
#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter
Creepy Cool
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#SMX #23B | @Portent | @SaraLingafelter
Even Cooler
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#SMX #23B | @Portent | @SaraLingafelter
#SMX #23B | @Portent | @SaraLingafelter