What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social

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#SMX #23B | @Portent | @SaraLingafelter

description

Social analytics go way beyond likes and shares. In this presentation, we walk through a goals-first approach to identifying the tactics and metrics that power social campaigns, and translate all of that into social media campaigns that will drive real business goals. Here, we walk through this goals-first process by taking a deeper look at the recent #UBERkittens case study, to illustrate how a campaign moves from goals, to cost benefit analysis, to tactics, to metrics, to demonstrated ROI.

Transcript of What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social

Page 1: What's the ROI on Kittens?  Demystifying Social Media Analytics from SMX Social

#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

Business Goals

Metrics

Tactics

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

http://bit.ly/17i0vKg

http://bit.ly/17FuYz7

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#SMX #23B | @Portent | @SaraLingafelter

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( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 )

#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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• New website visitors New customer

acquisition

• Track visitor loyalty & visitor recency Increased

customer retention

• Track share of voice / conversation Gain against your

competition

• Survey! Brand awareness*

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#SMX #23B | @Portent | @SaraLingafelter

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Creepy Cool

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#SMX #23B | @Portent | @SaraLingafelter

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Even Cooler

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#SMX #23B | @Portent | @SaraLingafelter

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#SMX #23B | @Portent | @SaraLingafelter

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