What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social

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    08-May-2015
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    Marketing

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Social analytics go way beyond likes and shares. In this presentation, we walk through a goals-first approach to identifying the tactics and metrics that power social campaigns, and translate all of that into social media campaigns that will drive real business goals. Here, we walk through this goals-first process by taking a deeper look at the recent #UBERkittens case study, to illustrate how a campaign moves from goals, to cost benefit analysis, to tactics, to metrics, to demonstrated ROI.

Transcript of What's the ROI on Kittens? Demystifying Social Media Analytics from SMX Social

  • 1.#SMX #23B | @Portent | @SaraLingafelter

2. #SMX #23B | @Portent | @SaraLingafelter 3. #SMX #23B | @Portent | @SaraLingafelter 4. Business Goals#SMX #23B | @Portent | @SaraLingafelterMetrics Tactics 5. #SMX #23B | @Portent | @SaraLingafelter 6. #SMX #23B | @Portent | @SaraLingafelter 7. #SMX #23B | @Portent | @SaraLingafelter 8. #SMX #23B | @Portent | @SaraLingafelter 9. http://bit.ly/17i0vKg#SMX #23B | @Portent | @SaraLingafelterhttp://bit.ly/17FuYz7 10. #SMX #23B | @Portent | @SaraLingafelter 11. #SMX #23B | @Portent | @SaraLingafelter 12. ( Modified from a recap slide from Avinash Kaushik at Mozcon 2013 ) #SMX #23B | @Portent | @SaraLingafelter 13. #SMX #23B | @Portent | @SaraLingafelter 14. #SMX #23B | @Portent | @SaraLingafelter 15. New customer acquisition New website visitorsIncreased Track visitor loyalty & visitor recency customer retention Gain against your competition Track share of voice / conversationBrand awareness* Survey!#SMX #23B | @Portent | @SaraLingafelter 16. #SMX #23B | @Portent | @SaraLingafelter 17. Creepy#SMX #23B | @Portent | @SaraLingafelterCool 18. #SMX #23B | @Portent | @SaraLingafelter 19. Even Cooler#SMX #23B | @Portent | @SaraLingafelter 20. #SMX #23B | @Portent | @SaraLingafelter 21. #SMX #23B | @Portent | @SaraLingafelter