LINK PROSPECTING & QUALIFICATION

SMX

Quick Status Update on Links

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“I think backlinks still have many, many years left in them.”

PROSPECTING

LET’S TALK

Backlink Research (standard model)

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Looking Horizontally

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Looking Vertically

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Looking Cross-Geographically

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Looking at Prospects

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www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw

www.sydney.com/things-to-do/hire-cars

Quantifying Content Opportunities

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1.  Research links to previously created content on same topic

wikitravel.org/en/Driving_in_Australia

goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm

VIA AHREFS.COM

Quantifying Content Opportunities

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2.  Research links to similar content (driving tips, Australia travel tips)

www.webwombat.com.au/travel/articles/tips-travelling-australia.htm

mylicence.sa.gov.au/safe-driving-tips

VIA AHREFS.COM

QUALIFICATION

LET’S TALK

Link Qualification Model

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Link Qualification Model

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Benefits:

q  Saves time in outreach process

q  Reduces outreach footprint

Drawbacks:

q  More time used, same # of links from campaign

Time for Some Examples!

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Qualifying by Obtainability (Ex. #1)

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www.adelaideairport.com.au/air-travel/to-and-from

Qualifying by Obtainability (Ex. #2)

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mcec.com.au/visiting-melbourne/getting-there/

Qualifying by Obtainability (Ex. #3)

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www.marriott.com/hotels/maps/travel/melmc-melbourne-marriott-hotel

Qualifying by Obtainability (Ex. #4)

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fbs.anu.edu.au/fleet-management/rental-vehicles

Qualifying by Obtainability (Ex. #5)

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www.travellerspoint.com/guide/Australia/

Qualifying by Obtainability (Ex. #6)

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www.kayaksydney.com/What_to_wear/index.htm

Qualifying by Obtainability (Ex. #7)

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www.mth.msu.edu/CurrentStudents/career.aspx

Qualifying by Obtainability (Ex. #8)

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www.racq.com.au/motoring/cars

Qualifying by Obtainability (Ex. #9)

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www.star.com.au/find-us/Pages/getting-here.aspx

Qualifying by Obtainability (Ex. #10)

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geta.firenet.gov/web-links

Qualifying by Obtainability (pages)

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What to identify:

q  The context of the link(s)

q  The purpose of the page

q  The type of link(s)

TOOLS

LET’S TALK

Backlink Research Tools

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Qualification Tools

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THANKS FOR LISTENING!

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jcooper@pointblankseo.com