#ConnectInSydney

Inspiring through content

 Olivier Legrand Head of Marketing Solutions – APAC LinkedIn

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Your buyers’ behaviour is forever changed

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Mobile at the center of buyer’s lives

60% Through the buying cycle

Content Marketingis the bridge that builds relationships

Content itself is being transformed

The definitive professional publishing platform

YOUTitleCompanyFollowers

Top 3 Types of expected content

Current affairs

Career info

Updates from brands

More Engagement

7×Members engage with and trust content from brands on LinkedIn

Source: LinkedIN Trending Content; Twitter trending; Facebook trending – Dec 2013

Billy Ray CyrusNational Corvette MuseumJosh HommeKim KardashianShaun WhiteKaty Perry

#OneOfMyFavoriteMoviesIs#MtSWISHMore#SelenaNeoLaunchYou Got Served#iHeart1DCzechs#thankswingman

LeadershipiPad

Cloud ComputingEmployee Engagement

Online AdvertisingSelf-esteem

Web marketingInternal Communication

Business Real Estate

Content is king but context is queen