Implementing a GloCal Talent Acquisition & Employer Branding Strategy

Key learnings from the Luxottica Group

Davide GugliottaTalent Acquisition Project ManagerLuxottica Group

Luxottica & LinkedIn: a journey started 3 years ago

• Goal: Brand Awareness and implementation of a Social Talent Acquisition Process• Strategies: One Global presence through consolidation of 12 different pages

Data Source: Linkedin / From: 1 October 2013 – 30 April 2016

Followers GrowthAs of today, 229.000 people follow Luxottica

Data Source: Linkedin / From: December 2013 – 30 April 2016

Luxottica Vs Retail Brands

Which is the correct employer branding strategy to apply to a diverse portfolio of brands?• Diverse HR needs and profile of candidates.• Different expectations from candidates in different locations.• Complex governance: more than 7000 stores world-wide with thousands of Area & Store Managers to deal with.

Looking into Sunglass Hut

Data Source: Linkedin / From: 1 March 2014 – 30 April 2016

Followers GrowthAs of today, 19.284 people follow Sunglass Hut

Data Source: Linkedin / From: March 2014 – 30 April 2016

Going really local…

Setting up a local strategy to strengthen the brand locally

Followers1 Oct 2014: 24631 May 2016: + 46.000

Setting up a local strategy to strengthen the brand locally

Followers1 Oct 2014: 4231 May 2016: + 21.000

Sponsored Updates for LEAD Programme + 45000 non followers reached

A truly global presence..

Luxottica’s key learnings

Relationship with the Countries:

invest time in F2F meeting if possible

Inter-functional team: HR alone is not enough

Ambassadors and Engagement: the

business is the heart of the

Employer Branding project

Data and content are king: data

drive the contentMotivation

Team

Grazie