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30th May 2011

C 1. Oneills Amsterdam

Oneills surf clothing line wanted to stand out form the crowd when launching their new bikinis and they

managed to do that with a smart marketing campaign in Amsterdam. In a city where it is hard to shock the sight of a troupe of scantily clad women

literally surfing down the canals stopped traffic and tourists alike. The event has created lots of content

form people taking photos, huge word of mouth buzz and now the video is set to have a life of it’s own online. Smart marketing indeed and certainly

put a smile on our faces.

1. Oneills Amsterdam

C 2. Work Experience 2011

Task:To deliver a full media strategy, from concept to

delivery for Vodafone s new loyalty scheme Cherry Points.

• Brief• Concept • Construct Ads

– Radio/TV/Outdoor/Press/Online

• Media strategy • Presentation

C 2. Work Experience 2011

Here is a neat little case study for Stadsmission, a small charity dedicated to helping the homeless in Stockholm. The “Homeless Banners” campaign was based around a blank, homeless banner with no website to live, a banner that has been re-sized, and waiting for a home…

When users got to the micro-site, they were promoted to copy the embed code, and paste it onto their own website, essentially giving the banner a place to live. The longer it was embedded and the more that it was interacted with, the brighter the banner became, helping to drive donations and further emergency banner housing to help spread the word…

3. The Homeless Banner Campaign

3. The Homeless Banner Campaign

http://www.digitalbuzzblog.com/

The 60-second spot, 'Renault ZE', has been created by Paris-based advertising agency Publicis Conseil and directed by Dougal Wilson.

The ad features people using electricity and energy in their every day lives to power a hairdryer, a computer and a TV. The ad then questions why electricity shouldn’t also be used for travelling, as the camera pans to a woman charging up her Renault ZE.

The spot forms part of Renault's 'Drive the Change' proposition and aims to reassure people who are cautious about new technology.

4. Renault Electric Vehicles

4. Renault, the first car manufacturer to offer a range of four electric vehicles

C 5. The Best Excuse Ever

Cerveza Norte, the Argentina beer brand, and Del Campo Nazca Saatchi & Saatchi, have won a Gold

at the Clio Awards for Integrated advertising campaign, “Le Mejor Excusa Del Mundo” (The

Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the

best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with

the accrued minutes, and the good deeds could be followed on the Internet.

5. The Best Excuse Ever