Facebook vs.

Google

@AaronGoldman

@Kenshoo

Facebook vs.

Google

Facebook.com/Kenshoo

Plus.Google.com/u/0/116913360207972147879

You Be the Judge

1. Reach

2. Engagement

3. Formats

4. Targeting

5. Insights

6. Pricing

7. ROI

8. Branding

9. Direct Response

10.Rap

Round 1: Reach

Round 2: Engagement

Round 2: Engagement

Social

Search

Click Rate Distribution Between Paid Social and Search Campaigns

# o

f Cam

paig

ns

CTR

Round 2: Engagement

Social

Search

Click Rate Distribution Between Paid Social and Search Campaigns

# o

f Cam

paig

ns

CTR

Round 3: Formats

Round 3: Formats

Round 3: Formats

Round 3: Formats

Round 3: Formats

Round 3: Formats

Round 4: Targeting

Round 4: Targeting

Round 4: Targeting

Round 4: Targeting

Round 4: Targeting

Round 4: Targeting

Round 4: Targeting

Round 4: Targeting

Round 5: Insights

Round 5: Insights

Round 5: Insights

Round 5: Insights

Round 5: Insights

Round 5: Insights

Round 5: Insights

Round 6: Pricing

Round 6: Pricing

Round 7: ROI

Awareness

Consideration

Purchase

Intent

Awareness

Consideration

Purchase

Intent

Customer

Repeat

Advocate

Loyal

Round 7: ROI

Awareness

Consideration

Purchase

Intent

Customer

Repeat

Advocate

Loyal

Round 7: ROI

Round 8: BrandingAwareness

Consideration

Purchase

Intent

Customer

Repeat

Advocate

Loyal

Round 9: Direct ResponseAwareness

Consideration

Purchase

Intent

Customer

Repeat

Advocate

Loyal

Round 10: The Battle Continues

Round 10: The Battle Continues

SOLO

AARON GOLDMAN

Rap Keywords from the Audience

• Mobile• Likes and interest• HP• Open graph• Matt Cutts• Conversion• ROI• Sales