Nokia Digital Transformation for ad:tech, London
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The Innovation & Transformation Team in Nokia’s Global Marketing Group is identifying, nurturing and expanding key capabilities and areas of expertise across the marketing organization. In addition, turn-key innovations are identified and converted into best practices. My role is focusing on the areas Digital, Social and CRM and leverage my extensive experience of Digital Transformation work from my time in Microsoft and Nokia Southeast Asia & Pacific to further extent Nokia’s global Digital Marketing leadership. This short presentation was part of my moderation of the ad:tech London panel 'Digital Is The Bigger Picture: When Will Brands Catch Up?' with Emma Durant (Global Marketing Strategist, Lionbridge) & Jonathan Allan (Sales Director, Channel 4) on 19.09.2012.
Transcript of Nokia Digital Transformation for ad:tech, London
The World is changing…fast
10 April 2023 © Nokia 2012 Slide 2
210 Years of Information
Source: http://www.baekdal.com/articles/management/market-of-information/
10 April 2023 © Nokia 2012 Slide 3
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StrategyStrategy(incl. KPIs)(incl. KPIs)
StrategyStrategy(incl. KPIs)(incl. KPIs)
OrganisationOrganisation TalentTalent
Ways of WorkingWays of Working CompetenciesCompetencies
Mission: Building competitive Advantage to drive Growth
Marketing Capabilities Levers
10 April 2023 © Nokia 2012 Slide 6
10 April 2023 © Nokia 2012 Slide 7
10 April 2023 © Nokia 2012 Slide 8
10 April 2023 © Nokia 2012 Slide 9
Contact
• Chris SchaumannDirector, Expertise and Capability Development Digital & Social, Global Marketing
• Mobile • Email chris.schaumann ( @ ) nokia.com
• Blog http://advertising3.wordpress.com/ • Twitter @Chriss35
Innovation & Transformation
10 April 2023 © Nokia 2012 Slide 10
Thank you!
10 April 2023 © Nokia 2012 Slide 11
