PeopleBrowsr Kred ad:tech Influence13SF

39
the Platform of Social Intelligence 1

Transcript of PeopleBrowsr Kred ad:tech Influence13SF

the Platform of Social

Intelligence

1

Find the Gold in Vast amounts of real time Data…

our Dream…

2

We turn Fuzzy Data into measurable

increases in ROI

3

PeopleBrowsr has a unique cloud of

4

a 500M+ Datamine

very high speed Analytics

real time Influence Scoring

Message Graph for Intelligent Networks

5

+

We made a Facebook

application acquisition …

for more data

Robyn Peterson,

CTO, Mashable

“When Mashable

needed real time

social analytics,

we chose

PeopleBrowsr

because they

have a deep

repository of

current social

data that’s

indexed, filtered

and ready to go”

The Story of Influence

Then

The Story of Influence

The Person or the Message?

@jkrums Jan 15, 2009

http://twitpic.com/135xa - There's a plane in

the Hudson. I'm on the ferry going to pick up

the people. Crazy.

9

Who (or what) is Influential…

Now

Over a Billion people are creating

data on social networks every day...

and it is just the Beginning

11

Our Market – as

seen by the

consumer

Search Share Contact Story

Open See Small

With Vast amounts of Data…

we Build Influence

Twitter Volume 2008 - 2012

758,418 9,715,60721,746,917

43,116,85867,183,259

147,026,911

223,972,684

329,157,852

386,065,528

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

350,000,000

400,000,000

12/1

/08

2/1

/09

4/1

/09

6/1

/09

8/1

/09

10/1

/09

12/1

/09

2/1

/10

4/1

/10

6/1

/10

8/1

/10

10/1

/10

12/1

/10

2/1

/11

4/1

/11

6/1

/11

8/1

/11

10/1

/11

12/1

/11

2/1

/12

4/1

/12

6/1

/12

8/1

/12

10/1

/12

12/1

/12

Po

sts

/ D

ay

Date

Influence

13

Kred is the leader

Community Based

Transparent

Two Scores

Peter Shankman @petershankman

“Just saw a media preview of the new

@kred 959/8. Holy. Crap. HOLY. CRAP.”

“Proud to be a leader in the influential @Kred

#socialmedia crew. Check out the new #KredStory

kred.com”

Shery Alwakel@sherehaan

“Thanks a lot kred it's

one of the best sites

that I use and it's worth

following #TheBest

@kred”

“While researching the sites, I used

both Klout and Kred frequently and I

have to say that the platform I like best

is Kred”

Dr. Andy Baldwin @DrAndyBaldwin

Kathyrn Armstrong

14

“Beyond just a

number”

Kred is different

with Pictures and Videos and Links

Kred creates Revenue

with Influencer Lists for Brands

Andrew Blair, Manager,

Traffic Strategy,

NBC Universal

“PeopleBrowsr

was instrumental

in building social

media buzz for

new influencers

critical to

launching hits”

Kred increases ROI

Email Marketing for Enterprise

6.4m Emails matched

Roger K. Beaty

@RogerKBeaty

“Just got my ‘top 5%’

Influencer badge

from #Kred. Very

nice touch;

I think I like that. =))

#Influence

Kred Influences the Influencers

...over 3,000 mentions a day, and growing…

“The future of

@kred looks

strong ... Nice

roadmap ahead.”

Top 100 Brands on TwitterSteve Goldner

@socialsteve

“We love working with innovative

technologies like Kred”

John Bell, Global Managing

Director, Social@Ogilvy

18

What could be

Our Market – as

seen by the

consumer

Search Share Contact Story

Open See See

Message

Intelligenc

e

Next Gen networks

Who are the people I can rely

on?

What have they done for me?

Next Gen networks

Message Graph Intelligence

Message Analytics in Real time

Messages carry their provenance

Message Memory

Influence baked into your Network with

Your Network is your

Kred

A Visual Analysis of your Brand

Social Media Presence

Kred for Brands allows

Brand Managers and Strategists

to Identify, Prioritize, and Engage

their most valuable Influencers

Facebook Analytics and Insights

Interests of your Brand’s Fans by Category

Pages your Brand’s Fans are most likely to also like

Facebook Demographics as Geography, Age, and

Gender

Twitter Campaign Targeting

Find key Influencers

Activate with Campaigns

Maximize ROI

Deep Analytics about any Facebook

Page Fans

See the Facebook Brand pages that your Fans like

and are most likely to Engage with

Music

BandTV Show

Movies Communities

Most loved Bands by Facebook Fans

Most loved TV Shows by Facebook Fans

Age Distribution of Facebook Fans

12 18 23 28 33 38 … 83

8%

6%

4%

2%

Percentage

Age

Geo Distribution of Facebook Fans

New York Houston Los Angeles San

Paolo

Find out how Facebook Influencers

engage

Fans of CocaCola in the top 1% of Influence

engage an average of 749 times per month

80 90 100

Percentile

Engagement/mo

Find out how Facebook Influencers

engage

Fans of CocaCola in the top 1% of Influence

have an average score of 80.5

0 10 20 40 60 80 100

Percentile Avg Influence

Jun 2011 Jan 2012 Jul 2012 Jan 2013 Apr 2013

Twitter Mentions over time

Target your Key Influencers for Twitter

Campaigns

Key Twitter Influencers for the Brand

the Platform of Social

Intelligence

39