PeopleBrowsr Kred ad:tech Influence13SF
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Transcript of PeopleBrowsr Kred ad:tech Influence13SF
a 500M+ Datamine
very high speed Analytics
real time Influence Scoring
Message Graph for Intelligent Networks
5
+
We made a Facebook
application acquisition …
for more data
Robyn Peterson,
CTO, Mashable
“When Mashable
needed real time
social analytics,
we chose
PeopleBrowsr
because they
have a deep
repository of
current social
data that’s
indexed, filtered
and ready to go”
The Person or the Message?
@jkrums Jan 15, 2009
http://twitpic.com/135xa - There's a plane in
the Hudson. I'm on the ferry going to pick up
the people. Crazy.
9
Who (or what) is Influential…
Over a Billion people are creating
data on social networks every day...
and it is just the Beginning
11
With Vast amounts of Data…
we Build Influence
Twitter Volume 2008 - 2012
758,418 9,715,60721,746,917
43,116,85867,183,259
147,026,911
223,972,684
329,157,852
386,065,528
0
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100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
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Po
sts
/ D
ay
Date
Influence
13
Kred is the leader
Community Based
Transparent
Two Scores
Peter Shankman @petershankman
“Just saw a media preview of the new
@kred 959/8. Holy. Crap. HOLY. CRAP.”
“Proud to be a leader in the influential @Kred
#socialmedia crew. Check out the new #KredStory
kred.com”
Shery Alwakel@sherehaan
“Thanks a lot kred it's
one of the best sites
that I use and it's worth
following #TheBest
@kred”
“While researching the sites, I used
both Klout and Kred frequently and I
have to say that the platform I like best
is Kred”
Dr. Andy Baldwin @DrAndyBaldwin
Kathyrn Armstrong
14
Kred creates Revenue
with Influencer Lists for Brands
Andrew Blair, Manager,
Traffic Strategy,
NBC Universal
“PeopleBrowsr
was instrumental
in building social
media buzz for
new influencers
critical to
launching hits”
Kred increases ROI
Email Marketing for Enterprise
6.4m Emails matched
Roger K. Beaty
@RogerKBeaty
“Just got my ‘top 5%’
Influencer badge
from #Kred. Very
nice touch;
I think I like that. =))
#Influence
Kred Influences the Influencers
...over 3,000 mentions a day, and growing…
“The future of
@kred looks
strong ... Nice
roadmap ahead.”
Top 100 Brands on TwitterSteve Goldner
@socialsteve
“We love working with innovative
technologies like Kred”
John Bell, Global Managing
Director, Social@Ogilvy
18
Message Graph Intelligence
Message Analytics in Real time
Messages carry their provenance
Message Memory
Influence baked into your Network with
Kred for Brands allows
Brand Managers and Strategists
to Identify, Prioritize, and Engage
their most valuable Influencers
Facebook Analytics and Insights
Interests of your Brand’s Fans by Category
Pages your Brand’s Fans are most likely to also like
Facebook Demographics as Geography, Age, and
Gender
Deep Analytics about any Facebook
Page Fans
See the Facebook Brand pages that your Fans like
and are most likely to Engage with
Music
BandTV Show
Movies Communities
Find out how Facebook Influencers
engage
Fans of CocaCola in the top 1% of Influence
engage an average of 749 times per month
80 90 100
Percentile
Engagement/mo
Find out how Facebook Influencers
engage
Fans of CocaCola in the top 1% of Influence
have an average score of 80.5
0 10 20 40 60 80 100
Percentile Avg Influence