Ad:Tech Campaign strategy in the digital world
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Campaign Strategy in the digital world Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com
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An updated version of my Campaign strategy for the digital world presentation. As aired at ad:tech on 23rd September 2009. Links to examples are included in the notes.
Transcript of Ad:Tech Campaign strategy in the digital world
Campaign Strategy in the digital world Nick Emmel, Planning Director, Dare
@ewarwoowar
ewarwoowar.com
DIGITAL BRIEF
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DIGITAL
DIGITAL
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The world is now digital, not marketing
AdvertisingIdeas
AdvertisingIdeas
Ideas that can be
advertised
Ideas that can be
advertised
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