Ad:Tech Campaign strategy in the digital world

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Campaign Strategy in the digital world Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com

description

An updated version of my Campaign strategy for the digital world presentation. As aired at ad:tech on 23rd September 2009. Links to examples are included in the notes.

Transcript of Ad:Tech Campaign strategy in the digital world

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Campaign Strategy in the digital world Nick Emmel, Planning Director, Dare

@ewarwoowar

ewarwoowar.com

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DIGITAL BRIEF

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DIGITAL

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DIGITAL

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The world is now digital, not marketing

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AdvertisingIdeas

AdvertisingIdeas

Ideas that can be

advertised

Ideas that can be

advertised

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