ad:tech - YOOSE - The Uprise of Location Based Services

The Uprise Of Location Based Services

Christian Geissendoerfer - CEO

YOOSE_THE MOBILE DEALS & COUPON PLATFORM

6 in 10aware of location based services

awareness: USA & UKFamiliarity: Japan

Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”


46%TOOK Action

Went into the retailer’s store

Source: Cross-Tab Marketing Services Report. Microsoft, “Location Based Services Usage & Perceptions Survey”


40%of Smartphone users have sourced coupons

Source: Google & IPSOS - http://t.co/cHQODSZ


25%MOBILE redemption

1%paper coupons

Source: acardo, Valassis & own research


Consumers

Marketplace

Retailers

the hyper-local mobile ad network

We engage consumers through location targeting and couponing


MOBILE BANNER AD


GRAB YOUR FREE COFFEE

GET IT NOW ON m.yoose.com


HOW DOES IT WORK? – DISTRIBUTION


OVER 11,000 PUBLISHER’S AND DEVELOPERS IN OUR NETWORK!


HOW DOES IT WORK? – REDEMPTION

Coupons can be redeemed in different ways:

Simple view – from a deviceScan with mobile device – device to deviceScan with webcamCode on the web –via YOOSE dashboard/POS systemScan with POS scanner

Flexible solutions to adopt retailer’s environment.


SELF SERVICE & REPORTING


REPORTING WITH MAPS


four week campaign Nov/Dec 2010

100% increase of CTR (click through rate) over current average Singapore CTR

CASE STUDY – TRUE YOGA/TRUE FITNESS


McDonald’s achieves a 7% click-thru rate with 39% clicking to route them to the nearest McDonald’s restaurant.

CASE STUDY – NAVTEQ / McDONALDS


WHO ELSE? - TRIPADVISOR

Local booking

s


WHO ELSE?

Localdeals


WHO ELSE? - GROUPON


QUESTIONS?

CHRISTIAN GEISSENDOERFER | Founder & CEO | [email protected] | +65 8223 7367

GET IT NOW ON m.yoose.com

ad:tech - YOOSE - The Uprise of Location Based Services

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