Facebook vs. Google ad:tech SF 2012
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Facebook vs. Google @AaronGoldman @Kenshoo
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Transcript of Facebook vs. Google ad:tech SF 2012
Facebook vs.
@AaronGoldman
@Kenshoo
Facebook vs.
Facebook.com/Kenshoo
Plus.Google.com/u/0/116913360207972147879
You Be the Judge
1. Reach
2. Engagement
3. Formats
4. Targeting
5. Insights
6. Pricing
7. ROI
8. Branding
9. Direct Response
10.Rap
Round 1: Reach
Round 2: Engagement
Round 2: Engagement
Social
Search
Click Rate Distribution Between Paid Social and Search Campaigns
# o
f Cam
paig
ns
CTR
Round 2: Engagement
Social
Search
Click Rate Distribution Between Paid Social and Search Campaigns
# o
f Cam
paig
ns
CTR
Round 3: Formats
Round 3: Formats
Round 3: Formats
Round 3: Formats
Round 3: Formats
Round 3: Formats
Round 4: Targeting
Round 4: Targeting
Round 4: Targeting
Round 4: Targeting
Round 4: Targeting
Round 4: Targeting
Round 4: Targeting
Round 4: Targeting
Round 5: Insights
Round 5: Insights
Round 5: Insights
Round 5: Insights
Round 5: Insights
Round 5: Insights
Round 5: Insights
Round 6: Pricing
Round 6: Pricing
Round 7: ROI
Awareness
Consideration
Purchase
Intent
Awareness
Consideration
Purchase
Intent
Customer
Repeat
Advocate
Loyal
Round 7: ROI
Awareness
Consideration
Purchase
Intent
Customer
Repeat
Advocate
Loyal
Round 7: ROI
Round 8: BrandingAwareness
Consideration
Purchase
Intent
Customer
Repeat
Advocate
Loyal
Round 9: Direct ResponseAwareness
Consideration
Purchase
Intent
Customer
Repeat
Advocate
Loyal
Round 10: The Battle Continues
Round 10: The Battle Continues
SOLO
AARON GOLDMAN
Rap Keywords from the Audience
• Mobile• Likes and interest• HP• Open graph• Matt Cutts• Conversion• ROI• Sales
