ad:tech Melbourne - Mobile and social strategies for retailers

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Andrew Fisher General Manager, Technology @ajfisher http://bit.ly/mobsoc-retail

description

For consumers, engaging with retail brands is all about shopping. For channel strategies however, context drives consumer behaviour and must be considered before anything else.Presented at ad:tech Melbourne, March 31, 2011

Transcript of ad:tech Melbourne - Mobile and social strategies for retailers

Page 1: ad:tech Melbourne - Mobile and social strategies for retailers

Andrew FisherGeneral Manager, Technology@ajfisher

http://bit.ly/mobsoc-retail

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15%mobile traffic to

5%but only

revenue

non-mobile sites

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Social commerce is taking off

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It's all shopping

to your customers

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Context drives

behaviour

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Hunter

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Gatherer

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Urgent now

Flickr / CC: Ed Yourdon & Lulemon Athletica

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Repetitive now

Flickr / CC: Mark Hillary

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Bored now

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Peers

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Suggestedconversati

on

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Brand conversation

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Questions from you

Challenges with social media.

Have you got a mobile strategy yet?

Changes in behaviour around mobile

Customers interacting with social media in different ways

Customers are in “non-traditional” SM segments