IDEO is famous for designing a lot of stuff

design thinking“„design thinking

it is an approach toit is an approach to innovationinnovation

Designer Engineers AnthropologistsDesigner, Engineers, Anthropologists,MBAs, Doctors, Architects…

and have experts in Service, Food & Beverage, Software, , g , ,Health & Wellness, Materials, Culture

and a lot moreand a lot more…

processp

h d t i i d i i hthow do we get inspired: insights

how do we frame the opportunities: synthesis

how do we decide: prototype

Insightsi i b iinnovation begins

with and eyey

What do you see?y

synthesisy

Customer Journeyy

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impact on customer

1 2 3 4 5 6 7 8 9 10

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cost of realization

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sweetspot

prototypep yp

„Unless ideas are massaged into realitythey evaporate.“

G N lGeorge Nelson

prototypingis a process of learning