IDEO 2005 Hello - Stanford University · PDF file...

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Transcript of IDEO 2005 Hello - Stanford University · PDF file...

  • IDEO 2005

    © IDEO 2008

    Hello

  • IDEO 2005

    © IDEO 2008

    1

    hcd process

  • IDEO 2005

    © IDEO 2008

    desireability 1st

  • IDEO 2005

    © IDEO 2008

    observe

    • Observe • Note • Experience • Interview • Collect Visuals

  • IDEO 2005

    © IDEO 2008

    LEARN MAKE

    CONCRETE

    ABSTRACT

    hcd process

  • IDEO 2005

    © IDEO 2008

    share stories

      What did we see and hear? What stood out?   How did you feel about it? What does it mean?   What surprised you? What was important?

    WATCHES TV EIGHT HOURS A DAY

    HAS NEVER MISSED AN EPISODE OF LOST

    TV SEEMS TO BE THE FOCAL POINT OF HER KITCHEN

    “I DON’T WANT MY KIDS TO WATCH TOO MUCH TV. IT’S BAD FOR THEM”

  • IDEO 2005

    © IDEO 2008

    synthesis

  • IDEO 2005

    © IDEO 2008

    brainstorm

  • IDEO 2005

    © IDEO 2008

    prototype

  • IDEO 2005

    © IDEO 2008

    LEARN MAKE

    CONCRETE

    ABSTRACT

    hcd process

  • IDEO 2005

    © IDEO 2008

    1. share stories

      What did we see and hear? What stood out?   How did you feel about it? What does it mean?   What surprised you? What was important?

    WATCHES TV EIGHT HOURS A DAY

    HAS NEVER MISSED AN EPISODE OF LOST

    TV SEEMS TO BE THE FOCAL POINT OF HER KITCHEN

    “I DON’T WANT MY KIDS TO WATCH TOO MUCH TV. IT’S BAD FOR THEM”

  • IDEO 2005

    © IDEO 2008

    2. HMW? Design Challenge

  • IDEO 2005

    © IDEO 2008

    3. Performance Ethnography

  • IDEO 2005

    © IDEO 2008

    4. BodyStorm

  • IDEO 2005

    © IDEO 2008

    bodystorm

    •  Be spontaneous together •  Accept what happens (offers) •  Build on other’s offers •  Explore “what if?”- physically •  Try it out again, switch it up •  Consider real people and situations

  • IDEO 2005

    © IDEO 2008

    For Thursday, Jan 14th, 2010

  • IDEO 2005

    © IDEO 2008

    Storyboard Informance

    storyboard

    •  Figure out what works •  Create a story board •  Create props •  Rehearse & Review •  Use hats, character aids

  • IDEO 2005

    © IDEO 2008

    informance

    •  Focus on the essentials •  Make it short, but rich, 2x60” •  Two moments in time •  Face your audience •  Use volume - throw your voice •  Be real - lose the superfluous gags