Design Thinkin by IDEO

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    17-Oct-2014
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Transcript of Design Thinkin by IDEO

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IDEO is famous for designing a lot of stuff

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design thinking“„design thinking

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it is an approach toit is an approach to innovationinnovation

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Designer Engineers AnthropologistsDesigner, Engineers, Anthropologists,MBAs, Doctors, Architects…

and have experts in Service, Food & Beverage, Software, , g , ,Health & Wellness, Materials, Culture

and a lot moreand a lot more…

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processp

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h d t i i d i i hthow do we get inspired: insights

how do we frame the opportunities: synthesis

how do we decide: prototype

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Insightsi i b iinnovation begins

with and eyey

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What do you see?y

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synthesisy

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Customer Journeyy

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learning planning starting entering ticketing waiting boarding riding arriving continuing

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g g g g g arriving continuing

impact on customer

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learning planning starting entering ticketing waiting boarding riding arriving continuingg g

cost of realization

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sweetspot

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prototypep yp

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„Unless ideas are massaged into realitythey evaporate.“

G N lGeorge Nelson

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prototypingis a process of learning

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