Design Thinkin by IDEO
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17-Oct-2014 -
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Transcript of Design Thinkin by IDEO
IDEO is famous for designing a lot of stuff
design thinking“„design thinking
it is an approach toit is an approach to innovationinnovation
Designer Engineers AnthropologistsDesigner, Engineers, Anthropologists,MBAs, Doctors, Architects…
and have experts in Service, Food & Beverage, Software, , g , ,Health & Wellness, Materials, Culture
and a lot moreand a lot more…
processp
h d t i i d i i hthow do we get inspired: insights
how do we frame the opportunities: synthesis
how do we decide: prototype
Insightsi i b iinnovation begins
with and eyey
What do you see?y
synthesisy
Customer Journeyy
learning planning starting entering ticketing waiting boarding riding arriving continuing
1 2 3 4 5 6 7 8 9 10
g g g g g arriving continuing
impact on customer
1 2 3 4 5 6 7 8 9 10
learning planning starting entering ticketing waiting boarding riding arriving continuingg g
cost of realization
1 2 3 4 5 6 7 8 9 10
learning planning starting entering ticketing waiting boarding riding arriving continuinglearning planning starting entering ticketing waiting boarding riding arriving continuing
sweetspot
prototypep yp
„Unless ideas are massaged into realitythey evaporate.“
G N lGeorge Nelson
prototypingis a process of learning