IDEO Human Centered Design

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    TOOLKIT2ND EDITION

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    THIS wORK IS LICENSED UNDER THECREATIvE COMMONS ATTRIbUTION,NONCOMMERCIAL, SHARE ALIKE 3.0

    UNpORTED LICENSE.

    Attriution Yo mst attribte te work i te maer

    secied by te ator or licesor (bt ot i ay way tat

    sests tat tey edorse yo or yor se o te work).

    Noncommercial Yo may ot se tis work or

    commercial roses.

    Share Alike I yo alter, trasorm, or bild o tis work,

    yo may distribte te reslti work oly der te same

    or similar licese to tis oe.

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    WATER STORAgE AnD TRAnSpORTATIOn, InDIA

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    InCREASIng FARMER InCOMES, CAMBODIA

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    EnCOuRAgIng TEChnOLOgY ADOpTIOn, KEnYA

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    TAbLE

    OFCONTENTSINTRODUCTIONWhY DO huMAn-CEnTERED DESIgn? 4

    ThE ThREE LEnSES OF huMAn-CEnTERED DESIgn 6

    ThE hCD pROCESS 8

    hOW TO uSE ThIS TOOLKIT 10

    BEST pRACTICES FOR InnOvATIOn 12

    SCEnARIOS OF uSE 14

    HEARTe hear sectio will ide yo tro te rocess

    o reari or researc wit costitets si

    hCD metodoloy.

    STEp 1: IDEnTIFY A DESIgn ChALLEngE 34

    STEp 2: RECOgnIzE ExISTIng KnOWLEDgE 39

    STEp 3: IDEnTIFY pEOpLE TO SpEAK WITh 40

    STEp 4: ChOOSE RESEARCh METhODS 42

    Metod: Idiidal Iteriew 42

    Metod: gro Iteriew 44

    Metod: I-Cotet Immersio 46

    Metod: Sel-Docmetatio 50

    Metod: Commity-Drie Discoery 53

    Metod: Eert Iteriews 55

    Metod: Seek Isiratio i new places 57

    STEp 5: DEvELOp An InTERvIEW AppROACh 58

    Metod: Iteriew gide 58

    Metod: Sacricial Cocets 60

    Metod: Iteriew Teciqes 64

    STEp 6: DEvELOp YOuR MInDSET 66

    Midset: Beiers Mid 66

    Midset: Obsere s. Iterret 68

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    CREATETe Create sectio will el yo traslate wat yo

    leared i te eld ito cocrete soltios.

    STEp 1: DEvELOp ThE AppROACh 84

    Metod: particiatory Co-Desi 84

    Metod: Ematic Desi 89

    STEp 2: ShARE STORIES 92

    STEp 3: IDEnTIFY pATTERnS 94

    Metod: Etract Key Isits 94

    Metod: Fid Temes 98

    Metod: Create Frameworks 100

    STEp 4: CREATE OppORTunITY AREAS 102

    STEp 5: BRAInSTORM nEW SOLuTIOnS 104

    STEp 6: MAKE IDEAS REAL 106

    STEp 7: gAThER FEEDBACK 108

    DELIvERTe Delier sectio will ie yo te tools to o

    rom ideas ad rototyes to soltios ad lastat ca be imlemeted. It will also el yo create

    a leari la to measre ad cotie iterati

    o yor desis.

    STEp 1: DEvELOp A SuSTAInABLE REvEnuE MODEL 126

    STEp 2: IDEnTIFY CApABILITIES FOR DELIvERIng SOLuTIOnS 131

    STEp 3: pLAn A pIpELInE OF SOLuTIOnS 134

    STEp 4: CREATE An IMpLEMEnTATIOn TIMELInE 138

    STEp 5: pLAn MInI-pILOTS AnD ITERATIOn 140

    STEp 6: CREATE A LEARnIng pLAn 144

    Metod: Track Idicators 146

    Metod: Ealate Otcomes 148

    FIELD GUIDE 154Te Field gide cotais workseets tat will el yo to

    reare or ad codct eld researc. Te Field gide ad

    te Asiratios Cards, are all yo will eed to take to te

    eld wit yo.

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    NTRUCTN A

    NTR

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    ARE yOU

    LOOKINGTO...bring innoation to the ase

    of the ramid? Enter a ne region?

    Adat a technolog to our region?Understand the needs of constituents

    etter? Find ne methods for

    monitoring and ealuation?

    Introduction

    Human Centered Design

    DCH

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    DC2 H

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    It cotais te elemets to hma-Cetered Desi, a rocess

    sed or decades to create ew soltios or mlti-atioal

    cororatios. Tis rocess as created ideas sc as te

    heartStart debrillator, CleaWell atral atibacterial rodcts,

    ad te Blood Door System or te Red Crossioatios tat

    ae eaced te lies o millios o eole.

    No Human-Centered Design can hel ouenhance the lies of eole liing on lessthan $2/da.

    Tis rocess as bee secially-adated or oraiatios

    like yors tat work wit commities i eed i Arica, Asia,ad Lati America.

    hma-Cetered Desi (hCD) will el yohear te eeds

    o costitets i ew ways, createioatie soltios to

    meet tese eeds, ad delier soltios wit acial

    sstaiability i mid.

    LETS GET STARTED.

    THISTOOLKIT

    wASMADE FORyOU.

    Itrodctio

    hma Cetered Desi

    H DC

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    wHy DOHUMANCENTEREDDESIGN?because it can hel our organiation

    connect etter ith the eole ou

    sere. It can transform data into

    actionale ideas. It can hel ou tosee ne oortunities. It can hel to

    increase the seed and effectieness

    of creating ne solutions.

    Introduction

    Human Centered Design

    Itrodctio

    Wy Do hCD?

    H DC4

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    wHy A TOOLKIT?

    because the eole are the exerts.Tey are te oes wo kow best wat te rit soltios are.

    Tis kit doest oer soltios. Istead, it oers teciqes,

    metods, tis, ad workseets to ide yo tro a rocess

    tat ies oice to commities ad allows teir desires to ide

    te creatio ad imlemetatio o soltios.

    because onl ou kno ho to est use it.hma-Cetered Desi is a rocess broke ito a set o tools.

    Tis is so tat yo ca ick ad coose wic teciqes

    work best or yor cotet ad yor sitatio. use it aloe

    or alo wit pRISM, ale cai aalysis, pRA, trialatio

    or oter metods yo se i yor oraiatio to imaie

    ad imlemet ew ideas.

    we are excited aout our ailit to continuerelicating the Human-Centered Design rocessto create and ring to scale ne aroaches

    to roide ee care in the deeloing orld.

    vISIONSpRING, INDIA

    HCD surrised us ecause een eoleho didnt kno a lot aout the toicere ale to create so man solutions.

    IDE vIETNAM

    H DC

    Itrodctio

    Wy Do hCD?

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    THE THREE LENSES OFHUMAN-CENTERED DESIGN

    hma-Cetered Desi (hCD) is a rocess ad a set o teciqes sed

    to create ew soltios or te world. Soltios iclde rodcts, serices,

    eiromets, oraiatios, ad modes o iteractio.

    Te reaso tis rocess is called ma-cetered is becase it starts wit te

    eole we are desii or. Te hCD rocess beis by eamii te eeds,

    dreams, ad beaiors o te eole we wat to aect wit or soltios.

    We seek to liste to ad derstad wat tey wat. We call tis te Desirability

    les. We iew te world tro tis les troot te desi rocess.

    Oce we ae idetied a rae o wat is Desirable, we bei to iew or

    soltios tro te leses o Feasibility ad viability. We carelly bri

    i tese leses dri te later ases o te rocess.

    what do eole desire?

    what is technicall and organiationall feasile?

    what can e financiall iale?

    DESIRAbILITy

    FEASIbILITy

    vIAbILITy

    Itrodctio

    Te Tree Leses o

    hma Cetered Desi

    H C D6

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    Te soltios tat emere at te

    ed o te hma-Cetered Desi

    sold it te oerla o tesetree leses; tey eed to be

    Desirale, Feasile, and viale.

    DESIRAbILITy

    FEASIbILITy vIAbILIT y

    Start here

    H

    Itrodctio

    Te Tree Leses o

    hma Cetered Desi

    DC

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    HEAR

    Dri te hear ase, yor Desi Team will collect

    stories ad isiratio rom eole. Yo will reare or

    ad codct eld researc.

    H C

    THE HCD pROCESSTe rocess o hma-Cetered Desi starts wit a secic Desi Callee ad

    oes tro tree mai ases: hear, Create, ad Delier. Te rocess will moe

    yor team rom cocrete obseratios abot eole, to abstract tiki as yo

    coer isits ad temes, te back to te cocrete wit taible soltios.

    8 H DC

    Itrodctio

    Te hCD process

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    CREATE

    I te Create ase, yo will work toeter

    i a workso ormat to traslate wat yo eard rom

    eole ito rameworks, oortities, soltios, ad

    rototyes. Dri tis ase yo will moe toeter rom

    cocrete to more abstract tiki i idetiyi temes

    ad oortities, ad te back to te cocrete wit

    soltios ad rototyes.

    DELIvER

    Te Delier ase will bei to realie yor soltios tro

    raid reee ad cost modeli, caability assessmet,

    ad imlemetatio lai. Tis will el yo lac ew

    soltios ito te world.

    D

    To recall these hases, siml rememer H-C-D.

    Abstract

    Concrete

    H DC

    Itrodctio

    Te hCD process

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    HOwTO USETHIS

    TOOLKITThis toolkit will guide youthrough an innovation process

    based on HCD methodology.

    Itrodctio

    how to use tis Toolkit

    H DC10

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    TIp

    wATCH

    OUT

    Tere is te acilitator ersio o te Toolkit. I yo

    are te acilitator, se te otes roided to yo i te

    maris as ro istrctios o ow to moe yor team

    orward tro te ioatio rocess. please add ay

    additioal istrctios, metods, or teciqes yo eel

    wold be releat to yor desi callee