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![Page 1: Windows Server For The Midmarket: Strategy and Roadmap Kent Compton Senior Product Manager Windows Server Solutions Group Microsoft Corporation.](https://reader033.fdocuments.in/reader033/viewer/2022051622/5697c0151a28abf838cce010/html5/thumbnails/1.jpg)
Windows ServerWindows ServerFor The Midmarket:For The Midmarket:Strategy and RoadmapStrategy and Roadmap
Kent ComptonKent ComptonSenior Product ManagerSenior Product ManagerWindows Server Solutions GroupWindows Server Solutions GroupMicrosoft CorporationMicrosoft Corporation
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Lots of legacy Lots of legacy still out therestill out there
1.4m1.4mworldwide entitiesworldwide entities(18K enterprise)(18K enterprise)
12% Growth this 12% Growth this year (highest year (highest growth segment)growth segment)
67% of all servers 67% of all servers (25% in enterprise)(25% in enterprise)
Midmarket Business Midmarket Business OpportunityOpportunity
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……And We’re Not AloneAnd We’re Not Alone
““The midmarket's growth shows no signs of abating. While the The midmarket's growth shows no signs of abating. While the enterprise market remains steady, and the small-business space enterprise market remains steady, and the small-business space heats up, heats up, the midmarket is downright scorching.the midmarket is downright scorching. Some industry Some industry watchers estimate that it will watchers estimate that it will grow by more than 20 percent thisgrow by more than 20 percent thisyear alone.year alone.
More than More than 21 million small-to-midsize businesses21 million small-to-midsize businesses operate in the operate in the United States, and United States, and more than half will be purchasing upwards ofmore than half will be purchasing upwards of$200 billion in IT$200 billion in IT goods and servicesgoods and services this year, according to this year, according toForrester Research. Forrester Research.
Many vendors,Many vendors, including Hewlett-Packard, Microsoft, Oracle and including Hewlett-Packard, Microsoft, Oracle and Trend Micro, are realigning their channel programs into market-size Trend Micro, are realigning their channel programs into market-size segments, segments, assigning resources to address the specific needsassigning resources to address the specific needs of ofeach niche.”each niche.”
Lawrence M. Walsh, EditorLawrence M. Walsh, EditorVARBusiness MagazineVARBusiness MagazineMarch 16, 2006March 16, 2006
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EnterpriseEnterprise
>5,000>5,000 employees employees>1,000 PCs>1,000 PCs
2K2K
Midmarket Midmarket BusinessBusiness
1.4M1.4M
50 – 999 50 – 999 employeesemployees
25 – 499 PCs25 – 499 PCs
Microsoft Customer SegmentationsMicrosoft Customer Segmentations
40M40M
CharacteristicsCharacteristics
# WW Entities# WW Entities
1 – 491 – 49employeesemployees<25 PCs<25 PCs
Small Small BusinessBusiness
16K16K
1,000 – 5,0001,000 – 5,000employeesemployees
500 – 1,000 PCs500 – 1,000 PCs
CorporateCorporate
SB/MMB Source: AMI 2005SB/MMB Source: AMI 2005C/E Source: IDC 2005, MicrosoftC/E Source: IDC 2005, Microsoft
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Midmarket OverviewMidmarket Overview
Midmarket Midmarket BusinessBusiness
1.4M1.4M
50 – 999 50 – 999 employeesemployees
25 – 499 PCs25 – 499 PCs
99,00099,000
833,300833,300
99
250 – 499250 – 499
49,00049,000
659,700659,700
1313
500 – 999500 – 999
376,000376,000
2,593,2002,593,200
77
100 – 249100 – 249
832,000832,000
1,168,0001,168,000
11
50 – 9950 – 99
Number of Number of EntitiesEntities
Server Server Installed BaseInstalled Base
Avg Servers/Avg Servers/OrganizationOrganization
Source: AMI 2005Source: AMI 2005
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Persona: IT Generalist Persona: IT Generalist
““My role is a mile wide and an inch deep”My role is a mile wide and an inch deep”
Responsible for all aspects of IT infrastructure at all locations Responsible for all aspects of IT infrastructure at all locations including network, servers, and messagingincluding network, servers, and messaging
Responsible for desktops, helpdesk and end user supportResponsible for desktops, helpdesk and end user support
Generalist by necessity, not by choiceGeneralist by necessity, not by choice
No deep skills in any area and limited formal trainingNo deep skills in any area and limited formal training(MCSE courses)(MCSE courses)
Use products and tools out-of-the-box, almost 100% GUI basedUse products and tools out-of-the-box, almost 100% GUI based
Interrupt-driven and primarily reactive, high productivity focusInterrupt-driven and primarily reactive, high productivity focus
Reluctant to change: “If it’s working don’t break it”Reluctant to change: “If it’s working don’t break it”
Feels overlooked, no targeted programs, solutions, or documentationFeels overlooked, no targeted programs, solutions, or documentation
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Our Goals For The MidmarketOur Goals For The Midmarket
We know we can do betterWe know we can do betterTechnical ComplexityTechnical Complexity
Ease of UseEase of UseServicesServices
ManagementManagement
PatchingPatching
SecuritySecurity
Licensing and pricing complexityLicensing and pricing complexity
GuidanceGuidance
Strengthen our partner opportunitiesStrengthen our partner opportunities
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What We’re Doing TodayWhat We’re Doing Today
NewNewContentContent
Guidance and Guidance and TechNet SiteTechNet Site
““Mindset Mindset Change”Change”
Company-wide Company-wide EffortEffort
Tools and Tools and ResourcesResources
Analyzers and Analyzers and Assessment ToolAssessment Tool
New New OfferOffer
Licensing and Licensing and ProcurementProcurement
http://www.microsoft.com/technet/midsizebusiness
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Current PromotionCurrent PromotionWindows Server System for Midsize BusinessWindows Server System for Midsize Business
ServersServers3x Windows Server 2003 R2 SE3x Windows Server 2003 R2 SE
Exchange Server 2003 Standard EditionExchange Server 2003 Standard Edition
Operations Manager Workgroup EditionOperations Manager Workgroup Edition
50 Windows Server and Exchange CALs50 Windows Server and Exchange CALs
CAL (250 Max)CAL (250 Max)Windows Server + ExchangeWindows Server + Exchange
50 CALs50 CALs
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Future TechnologiesFuture Technologies
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““Centro”Centro”
Code name for a new, integrated, x64-based infrastructureCode name for a new, integrated, x64-based infrastructuresolution specifically designed to meet the needs of thesolution specifically designed to meet the needs of theMidmarket’s IT Professionals that will RTM afterMidmarket’s IT Professionals that will RTM afterWindows Server codenamed “Longhorn”Windows Server codenamed “Longhorn”
Current Plan of Record productsCurrent Plan of Record productsWindows Server LonghornWindows Server Longhorn
Exchange Server next generation technologiesExchange Server next generation technologies
System Center Management technologiesSystem Center Management technologies
Security TechnologiesSecurity Technologies
Unified SetupUnified Setup
Single Administration consoleSingle Administration console
License Management and a “Centro CAL”License Management and a “Centro CAL”
Integrated to best practices for security, manageability,Integrated to best practices for security, manageability,and performanceand performance
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Call To ActionCall To Action
Engage with the MidmarketEngage with the Midmarket
How to Prepare for Centro?How to Prepare for Centro?Create and/or Use Windows Server LonghornCreate and/or Use Windows Server Longhorncompatible drivers and componentscompatible drivers and components
Use x64 ProcessorsUse x64 Processors
Develop a Microsoft Operations Manager (MOM) Management Pack Develop a Microsoft Operations Manager (MOM) Management Pack for your hardwarefor your hardware
Go to Go to www.windowsvista.com/partnerwww.windowsvista.com/partner, take Window Vista , take Window Vista 101, and learn more about how you can plug into the 101, and learn more about how you can plug into the Windows Vista OpportunityWindows Vista Opportunity
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Additional ResourcesAdditional Resources
Learn more about “Centro” in this Microsoft Presspass Interview: Learn more about “Centro” in this Microsoft Presspass Interview: http://www.microsoft.com/presspass/features/2005/sep05/09-06Infrashttp://www.microsoft.com/presspass/features/2005/sep05/09-06Infrastructure.mspxtructure.mspx
Develop MOM Management Packs: Develop MOM Management Packs: http://www.microsoft.com/downloads/details.aspx?familyid=c5b42e5bhttp://www.microsoft.com/downloads/details.aspx?familyid=c5b42e5b-68ed-45ea-8864-a9d4087d261d&displaylang=en-68ed-45ea-8864-a9d4087d261d&displaylang=en
Existing Hardware MOM MPsExisting Hardware MOM MPs(search for Hardware and Network Management): (search for Hardware and Network Management): http://www.microsoft.com/management/mma/catalog.aspxhttp://www.microsoft.com/management/mma/catalog.aspx
We’ll be contributing to the Microsoft Hardware Newsletter.We’ll be contributing to the Microsoft Hardware Newsletter.Sign up now if you haven’t already: Sign up now if you haven’t already: http://www.microsoft.com/http://www.microsoft.com/whdc/newsreq.mspxwhdc/newsreq.mspx
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Questions?Questions?
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© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the
date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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