What's Next … In Digital
21
What’s Next… In Media @AndrewGirdwood
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ad:tech London 2012 What's Next … In Digital The digital landscape has fundamentally changed; media platforms have evolved; and user behaviour has been transformed. The internet is simply not the same as it was this time last year. Andrew explores some of the defining trends; examines how digital marketing is responding; and lifts the lid on What's Next … in Digital. Andrew Girdwood, Media Innovation Director, LBi
Transcript of What's Next … In Digital
What’s Next… In Media
@AndrewGirdwood
Will the giants have to merge?
ContentUP
CPMDOWN
Audience Targeting
SEO
PPC
Display
Social
AffiliateCRM
FRAGMENTATION
CONSTANT
Scale?
(1) Pay Them
CPMDOWN
CPASTATIC
MoneyChangesTheRules
Facebook Games
(2) Earn Them
Loyalty
BuildingCommunities
What’s Next…
Relationships
ContentUP
RelationshipsUP
ContentUP
ContentUP
ContentUP
ContentUP
Creditshttp://www.flickr.com/photos/havovubu/3728604649/http://www.flickr.com/photos/28385889@N07/3058090229/http://www.flickr.com/photos/acediscovery/4695799532/http://www.flickr.com/photos/redroom/2355264203/http://www.flickr.com/photos/naturegeak/6644690863/http://www.flickr.com/photos/ajft/5682093971/http://www.flickr.com/photos/jackdorsey/248521856/http://www.flickr.com/photos/thethingsitdoes/7946769110/http://www.flickr.com/photos/almondbutterscotch/7946710584/
@AndrewGirdwoodwww.lbi.com
